Expanding Promotional Support for Listed Businesses from Advertising to Customer Acquisition and Sales Promotion
First written in FY2026-H1. 1 of 2 entries say "Advanced", first in 2026-08-12. Latest entry: 2026-08-12.
3 other companies' latest entry also says "Advanced".
- 2026-08-12AdvancedFinancial results presentation
「Promotional support linked to real events」
Linking promotional support for participating companies with real events was presented as a specific measure. - FY2026-H1First statedAnnual report
「To address these circumstances, in addition to strengthening user touchpoints, we are working to enhance promotional support by expanding the value provided to participating companies from advertising to customer attraction and sales promotion. Specifically, in May we substantially renovated the home screen, redesigning it to create navigation that enables children to encounter a wider variety of pavilions. In addition, after the interim consolidated accounting period, we began a collaboration with the globally popular children’s IP “PAW Patrol” in July.」
The Company newly stated that the value offered to participating companies extends beyond advertising placements to customer attraction and sales promotion. It is also strengthening user touchpoints through the home-screen renovation and the IP collaboration.