Improving D2C Business Productivity Through the In-House-Developed AI System “SELL”
First written in FY2025. 5 of 7 entries say "Advanced", first in 2026-05-13. Latest entry: 2026-08-18.
29 other companies' latest entry also says "First stated".
- FY2026AdvancedAnnual report
「In addition to the functions listed in ① to ⑥ above, we are expanding the scope of “SELL (Sell)” to the in-store sales area by enabling it to use point-of-sale data from retail stores. By having “SELL (Sell)” measure the impact of promotional initiatives, social media advertising and mass-media advertising, and analyse customers’ purchasing trends, we will use our sales methods to maximise in-store sales.」
The scope of use is being expanded from product development, demand forecasting, advertising, customer service and CRM to functions that use in-store point-of-sale data. - FY2025First statedAnnual report
「Through this “AI Marketing Business,” we are using the expertise and data accumulated in “SELL (Sell)” for marketing our own brands. In addition, we are expanding the functions of “SELL (Sell)” related to the “D2C Brand Business” and achieving rapid growth in the “D2C Brand Business,” which sells our own-brand products.」
Data and expertise accumulated through the AI Marketing Business are being applied to D2C brand operations, including product development, advertising, demand forecasting, customer service and CRM.