Moving away from an advertising-dependent business model
First written in FY2016. 23 of 41 entries say "Worsened", first in FY2017-Q3. Latest entry: FY2026.
Temairazu moved to the "Worse" side of this theme in 2017.
1 other company's latest entry also says "Worsened".
- FY2026WorsenedAnnual report
「At the comparison site Hikaku.com, we continued measures including search engine optimization, user interface improvements and enhanced mobile usability, but site traffic declined due to the impact of search engine algorithms. As a result, revenue from the Internet Media business was ¥5.537 million, down 48.8% year on year, and the segment recorded a loss of ¥2.432 million, compared with segment profit of ¥1.485 million in the same period of the previous year.」
While continuing the existing structural reform measures, traffic continued to decline due to search engine algorithms, resulting in a 48.8% decrease in revenue and a segment loss. - FY2026-H1WorsenedAnnual report
「At the comparison website 『比較.com』, the company continued optimizing search engines, improving the user interface and mobile usability, but website traffic declined due to the impact of search engine algorithms. As a result, revenue from the Internet Media business for the current interim accounting period was ¥3.316 million, down 48.8% year on year, resulting in a segment loss of ¥982,000.」
While existing structural reform initiatives continued, the decline in traffic due to the impact of search engine algorithms persisted. Revenue fell 48.8% year on year, resulting in a segment loss. - FY2025WorsenedAnnual report
「At the comparison website 『比較.com』, the company will continue optimizing search engines, improving the user interface and mobile usability, and providing a broader range of useful information by enhancing content and adding categories, with the aim of making the service useful to more people and increasing revenue.」
While existing initiatives continued, traffic declined due to the impact of search engine algorithms. Revenue from the Internet Media business fell 47.3% year on year, while segment profit fell 85.5%. - FY2025-H1WorsenedAnnual report
「At the comparison website 『比較.com』, the company continued optimizing search engines, improving the user interface and mobile usability, but website traffic declined due to the impact of search engine algorithms. As a result, revenue from the Internet Media business for the current interim accounting period was ¥6.483 million, down 45.0% year on year, while segment profit was ¥1.818 million, down 72.7%.」
While existing initiatives involving search engines, the UI and mobile support continued, traffic declined due to the impact of search engine algorithms, resulting in a substantial decline in Internet Media revenue and segment profit. - FY2024WorsenedAnnual report
「At the comparison website 『比較.com』, the company continued optimizing search engines, improving the user interface and mobile usability, but website traffic declined due to the impact of search engine algorithms. As a result, revenue from the Internet Media business was ¥20.523 million, down 46.5% from the previous fiscal year, while segment profit was ¥10.278 million, down 63.0%.」
Although existing structural reform initiatives continued, traffic declined due to the impact of search engine algorithms, resulting in a substantial decline in full-year revenue and segment profit in the Internet Media business. - FY2024-Q3WorsenedAnnual report
「At the comparison website 『比較.com』, the company continued optimizing search engines, improving the user interface and mobile usability, but website traffic declined due to the impact of search engine algorithms. As a result, revenue from the Internet Media business for the cumulative third quarter was ¥16.600 million, down 48.5% year on year, while segment profit was ¥8.904 million, down 63.1%.」
While search engine optimization, UI improvements and mobile support continued, traffic declined due to the impact of algorithms. Revenue from the Internet Media business fell 48.5% year on year, while segment profit fell 63.1%. - FY2024-Q2WorsenedAnnual report
「At the comparison website 『比較.com』, the company continued optimizing search engines, improving the user interface and mobile usability, but website traffic declined due to the impact of search engine algorithms. As a result, revenue from the Internet Media business for the cumulative second quarter was ¥11.794 million, down 35.4% year on year, while segment profit was ¥6.664 million, down 47.9%.」
While structural reforms including search engine optimization continued, traffic declined due to the impact of algorithms, and revenue and segment profit in the Internet Media business also declined year on year. - FY2024-Q1WorsenedAnnual report
「At the comparison website 『比較.com』, the company continued optimizing search engines, improving the user interface and mobile usability, but website traffic declined due to the impact of search engine algorithms.」
While search engine optimization, UI improvements and mobile support continued, traffic to 比較.com declined due to the impact of search engine algorithms. - FY2023RestatedAnnual report
「In the Internet Media business, the company will continue optimizing search engines, improving the user interface and mobile usability at the comparison website 『比較.com』, while providing a broader range of useful information by enhancing content and adding categories, with the aim of making the service useful to more people and increasing revenue.」
The company is reaffirming its structural reform policy of expanding use of 比較.com and increasing revenue through search engines, the UI, mobile support, content and additional categories. - FY2023-Q3RestatedAnnual report
「At the comparison website 『比較.com』, the company continued optimizing search engines, improving the user interface and mobile usability, and enhancing its content.」
To review its advertising-dependent business structure, the company continues its existing initiatives involving advertising placements, search engines, the UI, mobile support and content. - FY2023-Q2RestatedAnnual report
「At the comparison website 『比較.com』, the company continued reviewing its advertising placements, optimizing search engines, improving the user interface and mobile usability, and enhancing its article content.」
To review its advertising-dependent business structure, the company continues its existing initiatives involving advertising placements, search engines, the UI, mobile support and article content. - FY2023-Q1RestatedAnnual report
「At the comparison website 『比較.com』, the company continued reviewing its advertising placements, optimizing search engines, improving the user interface and mobile usability, and further enhancing its article content.」
The company is reaffirming its existing structural reform policy of reviewing advertising placements, search engines, the user interface, mobile support and article content. - FY2022WorsenedAnnual report
「At the comparison website 『比較.com』, the company continued reviewing its advertising placements, optimizing search engines, improving the user interface and mobile usability, and further enhancing its article content. However, partly because stay-at-home demand on the internet was weakening, revenue from the Internet Media business was ¥30.881 million, down 30.7% year on year, while segment profit was ¥17.319 million, down 36.3%.」
Although initiatives involving advertising, search, the UI, mobile support and article content continued, revenue and segment profit in the Internet Media business declined as stay-at-home demand weakened. - FY2022-Q3WorsenedAnnual report
「For the comparison website Kakaku.com, the company continued measures including reviewing advertising placements, optimizing search engines, improving the user interface, and improving mobile usability, and sought to further enhance article content. However, website traffic declined partly because stay-at-home demand for internet services weakened.」
Although initiatives involving advertising, search engines, the UI, mobile support and article content continued, website traffic declined as stay-at-home demand weakened, exposing the difficult conditions during the shift away from an advertising-dependent business model. - FY2022-Q2WorsenedAnnual report
「For the comparison website Kakaku.com, the company continued measures including reviewing advertising placements, optimizing search engines, improving the user interface, and improving mobile usability, and sought to further enhance article content. However, website traffic declined partly because stay-at-home demand for internet services weakened.」
The company continued measures involving advertising, search engines, UI, mobile support, and article content, but website traffic declined as stay-at-home demand weakened. - FY2022-Q1WorsenedAnnual report
「For the comparison website Kakaku.com, the company continued measures including reducing ineffective advertising, optimizing search engines, improving the user interface, and improving mobile usability. However, website traffic declined as stay-at-home demand caused by the spread of COVID-19 subsided.」
While continuing to reduce advertising, optimize search engines, and improve the UI, Kakaku.com saw traffic decline as stay-at-home demand subsided, highlighting the difficult conditions amid reforms to its advertising-dependent business model. - FY2021RestatedAnnual report
「In the Internet Media business, the company will continue measures at the comparison website Kakaku.com including reducing ineffective advertising, optimizing search engines, improving the user interface, improving mobile usability, and enhancing content.」
The company has reconfirmed its policy of continuing to reduce advertising, optimize search engines, improve UI and mobile support, and enhance content in order to review Kakaku.com’s advertising-dependent structure. - FY2021-Q3RestatedAnnual report
「For the comparison website Kakaku.com, the company continued measures including reviewing advertising placements, optimizing search engines, improving the user interface, and improving mobile usability.」
The company has reconfirmed its traditional policy of reviewing its advertising-dependent business model by continuing to review advertising placements, optimize search engines, improve the user interface, and support mobile users. - FY2021-Q2RestatedAnnual report
「For the comparison website Kakaku.com, the company continued measures including reviewing advertising placements, optimizing search engines, improving the user interface, and improving mobile usability, while also creating article content.」
The company has reconfirmed its traditional policy of reviewing its advertising-dependent business model by continuing to review advertising placements, optimize search engines, and improve UI and mobile support. - FY2021-Q1RestatedAnnual report
「For the comparison website Kakaku.com, the company reduced ineffective advertising while continuing measures including search-engine optimization, improvements to the user interface, and improved mobile usability. Website traffic also increased partly because stay-at-home demand for internet services continued.」
To review its advertising-dependent structure, the company continued to reduce ineffective advertising, optimize search engines, improve the user interface, and support mobile users. Traffic increased, but there is no indication that the company had completed its move away from advertising dependence. - FY2020RestatedAnnual report
「In the Internet Media business, the company expects sales at the comparison website Kakaku.com to remain strong by continuing measures including reducing ineffective advertising, optimizing search engines, improving the user interface, improving mobile usability, and enhancing content. It also expects favorable conditions for the online retail business to continue for some time.」
The company has reconfirmed its policy of continuing search-engine optimization, UI improvements, mobile support, and content enhancement while reviewing Kakaku.com’s advertising-dependent structure. - FY2020-Q3RestatedAnnual report
「For the comparison website Kakaku.com, the company reduced ineffective advertising while continuing measures including search-engine optimization, improvements to the user interface, and improved mobile usability. Website traffic also increased partly because stay-at-home demand for internet services rose as people refrained from going out.」
The company continued to reduce ineffective advertising, optimize search engines, improve the user interface, and improve mobile usability. Traffic increased, but there is no indication that the company had completed its move away from advertising dependence. - FY2020-Q2RestatedAnnual report
「For the comparison website Kakaku.com, the company reduced ineffective advertising while continuing measures including search-engine optimization, improvements to the user interface, and improved mobile usability, resulting in increased website traffic.」
The company continued to reduce ineffective advertising, optimize search engines, improve the user interface, and improve mobile usability. Traffic increased, but there is no indication that the company had completed its move away from advertising dependence. - FY2020-Q1RestatedAnnual report
「For the comparison website Kakaku.com, the company implemented measures including search-engine optimization, optimization of advertising placements, improvements to the user interface, consolidation and discontinuation of services, rebuilding content, and improving mobile usability, despite the impact of changes to search-engine algorithms on search rankings. As a result, revenue from the Internet Media business for the three months ended the first quarter was ¥6,242 thousand, down 30.9% year on year, while segment profit was ¥3,458 thousand, up 49.5%.」
The impact of changes to search-engine algorithms on search rankings continued, and the company continued its existing measures. Revenue in the Internet Media business declined 30.9% year on year, while segment profit increased 49.5%. - FY2019WorsenedAnnual report
「For the comparison website Kakaku.com, changes to search-engine algorithms affected its search rankings. In response, the company implemented measures including search-engine optimization, optimization of advertising placements, improvements to the user interface, consolidation and discontinuation of services, rebuilding content, and improving mobile usability. Revenue from the Internet Media business was ¥31,572 thousand, down 44.8% from the previous fiscal year, and segment profit was ¥14,425 thousand, down 48.0%.」
The impact of changes to search-engine algorithms on search rankings continued, with revenue from the Internet Media business down 44.8% year on year and segment profit down 48.0%. - FY2019-Q3WorsenedAnnual report
「For the comparison website Kakaku.com, changes to search-engine algorithms affected its search rankings. In response, the company implemented measures including search-engine optimization, optimization of advertising placements, improvements to the user interface, consolidation and discontinuation of services, and content rebuilding. As a result, revenue from the Internet Media business was ¥23,410 thousand, down 48.5% year on year, and segment profit was ¥9,485 thousand, down 57.9%.」
Changes to search-engine algorithms affected Kakaku.com’s search rankings, resulting in substantial year-on-year declines in revenue and segment profit in the Internet Media business. - FY2019-Q2WorsenedAnnual report
「For the comparison website Kakaku.com, the company optimized advertising placements and continued measures including improving the user interface, consolidating and discontinuing services, and rebuilding content, but difficult conditions persisted. Revenue from the Internet Media business for the six months ended the second quarter was ¥16,159 thousand, down 48.4% year on year, and segment profit was ¥5,178 thousand, down 66.1%.」
While continuing to optimize advertising, improve the user interface, consolidate and discontinue services, and rebuild content, revenue declined 48.4% year on year and segment profit declined 66.1%, with difficult conditions persisting. - FY2019-Q1WorsenedAnnual report
「For the comparison website Kakaku.com, the company continued to optimize advertising placements and undertake measures including improving the user interface, consolidating and discontinuing services, and rebuilding content, but difficult conditions persisted. Revenue for the first quarter was ¥9,033 thousand, down 44.6% year on year, and segment profit was ¥2,313 thousand, down 72.5%.」
While continuing to optimize advertising, consolidate and discontinue services, and rebuild content, Kakaku.com remained under difficult conditions, with substantial declines in revenue and segment profit. - FY2018AdvancedAnnual report
「For the comparison website Kakaku.com, the company continued fundamental structural reforms, including optimizing advertising placements and rebuilding content. It also increased the number of listed websites and enabled used products to be displayed, enhancing its data and improving user convenience, thereby securing segment profit.」
The company continued to optimize advertising and rebuild content, while implementing additional measures including expanding the number of listed websites, displaying used products, and enhancing its data. Revenue declined, while segment profit increased 8.7% year on year. - FY2018-Q3RestatedAnnual report
「For the comparison website Kakaku.com, the company continued fundamental structural reforms, including optimizing advertising placements and rebuilding content, and secured segment profit. Revenue from the Internet Media business was ¥45,467 thousand, down 14.1% year on year, while segment profit was ¥22,516 thousand, up 7.9%.」
The company continued structural reforms, including optimizing advertising placements and rebuilding content. Revenue declined, while segment profit increased 7.9% year on year. - FY2018-Q2WorsenedAnnual report
「For the comparison website Kakaku.com, the company continued structural reforms, including organizational restructuring and rebuilding the website, and secured segment profit. Revenue from the Internet Media business for the six months ended the second quarter was ¥31,337 thousand, down 20.3% year on year, and segment profit was ¥15,275 thousand, down 5.1%.」
While continuing organizational restructuring and rebuilding the website and securing segment profit, revenue and segment profit in the Internet Media business declined year on year. - FY2018-Q1RestatedAnnual report
「For the comparison website Kakaku.com, the company has continuously optimized advertising placements and undertaken measures including improving the user interface, consolidating and discontinuing services, and rebuilding content.」
The company has continued to optimize advertising placements, improve the user interface, consolidate and discontinue services, and rebuild content. - FY2017WorsenedAnnual report
「Revenue from the Internet Media business was ¥66,445 thousand, down 20.4% from the previous fiscal year, and segment profit was ¥25,552 thousand, down 7.0%.」
While continuing to review its business model and rebuild content, full-year revenue and segment profit in the Internet Media business declined year on year. - FY2017-Q3WorsenedAnnual report
「For the comparison website Kakaku.com, the company continued structural reforms, including organizational restructuring and rebuilding the website. During the third quarter, however, website traffic did not increase as expected, and affiliate revenue declined. As a result, revenue from the Internet Media business was ¥52,951 thousand, down 25.2% year on year, and segment profit was ¥20,861 thousand, down 24.6%.」
While continuing organizational restructuring and rebuilding the website, the company saw declines in website traffic, revenue and segment profit in the Internet Media business. - FY2017-Q2RestatedAnnual report
「For the comparison website Kakaku.com, the company has continued structural reforms, including organizational restructuring and rebuilding the website, and secured segment profit.」
The company has reconfirmed its policy of continuing structural reforms for Kakaku.com, including organizational restructuring and rebuilding the website, while reviewing its advertising-dependent business model. - FY2017-Q1RestatedAnnual report
「For the comparison website Kakaku.com, the company has optimized advertising placements, fundamentally reviewed its business model, consolidated and discontinued services, and rebuilt content to move away from an advertising-dependent business model, and will continue these measures.」
The company is reiterating its policy of moving away from advertising dependence and continuing existing measures. - FY2016First statedAnnual report
「The company is also undertaking a fundamental review of its business model and implementing measures to move away from an advertising-dependent business model.」
For its comparison website business, the company has identified transitioning away from advertising dependence as a business-model objective.