Growth in Japan’s Internet Advertising Market and Steady Smartphone Advertising
First written in FY2017-Q3. 3 of 5 entries say "Advanced", first in FY2018-Q3. Latest entry: FY2020-Q3.
23 other companies' latest entry also says "Advanced".
- FY2020-Q3AdvancedAnnual report
「Japan’s internet advertising market continued to grow steadily, led by large platform operators. Internet advertising expenditure in 2019 reached ¥2.1048 trillion, up 19.7% year on year, exceeding television media advertising expenditure of ¥1.8612 trillion.」
Internet advertising expenditure in Japan reached ¥2.1048 trillion in 2019, up 19.7% year on year, exceeding television media advertising expenditure. - FY2019-Q3AdvancedAnnual report
「In Japan’s internet advertising market, the group’s main business area, programmatic advertising grew significantly, led by large platform operators. Internet advertising expenditure in 2018 reached ¥1.7589 trillion, up 16.5% year on year, approaching the scale of terrestrial television advertising expenditure of ¥1.7848 trillion.」
Internet advertising expenditure in Japan reached ¥1.7589 trillion in 2018, up 16.5% year on year, approaching terrestrial television advertising expenditure of ¥1.7848 trillion. - FY2018-Q3AdvancedAnnual report
「In Japan’s internet advertising market, the group’s main business area, mobile video advertising was brisk in the programmatic advertising segment and drove growth. Internet advertising expenditure in 2017 reached ¥1.5094 trillion, up 15.2% year on year, and the shift toward internet media continued.」
Mobile video advertising drove growth, and internet advertising expenditure in Japan reached ¥1.5094 trillion in 2017, up 15.2% year on year. - FY2017RestatedAnnual report
「In Japan’s internet advertising market, advertising for smartphones remained solid as social networking services (SNS) gained wider adoption. Internet advertising expenditure in 2016 reached ¥1.310 trillion, up 13.0% year on year, while media spending alone exceeded ¥1 trillion for the first time, reaching ¥1.0378 trillion, up 12.9%. The shift toward internet media is continuing.」
The company continues to describe the expansion of Japan’s internet advertising market, supported by smartphone advertising, together with full-year market data. - FY2017-Q3First statedAnnual report
「In Japan’s internet advertising market, advertising for smartphones remained solid as social networking services (SNS) gained wider adoption. Internet advertising expenditure in 2016 reached ¥1.310 trillion, up 13.0% year on year, while media spending alone exceeded ¥1 trillion for the first time, reaching ¥1.0378 trillion, up 12.9%. The shift toward internet media is continuing.」
The market environment is described as internet advertising expenditure in Japan reached ¥1.310 trillion, up 13.0% year on year, while media spending exceeded ¥1 trillion for the first time.