Strengthening Content Marketing and Data-Driven Advertising Solutions
First written in FY2019. 10 of 18 entries say "Advanced", first in FY2021-Q2. Latest entry: 2026-09-29.
The whole theme swung hardest in 2020: 1 of 9 companies on the "Worse" side.
6 other companies' latest entry also says "Advanced".
- 2026-09-29AdvancedFinancial Results Presentation
「We will flexibly reallocate the cash received from the sale primarily to growth areas, including expanding Sample百貨店’s customer-acquisition touchpoints, PrimeAd and Household Finance Counseling.」
The company specifically states that cash from the transfer of the Mirai Bank shares will be reallocated to growth areas such as PrimeAd. - FY2026AdvancedAnnual report
「The Group also worked to develop and expand revenue sources other than programmatic advertising, including PrimeAd and the financial life-support business, while pursuing a transformation of its business structure.」
In addition to PrimeAd, the Group is developing and expanding revenue sources other than programmatic advertising, including the financial life-support business, while pursuing a transformation of its business structure. - FY2025-H1AdvancedAnnual report
「Although performance was affected by fewer media sessions resulting from changes to search engine algorithms and lower internet advertising rates amid deteriorating advertising market conditions, revenue increased, driven by digital marketing and other businesses.」
Although lower search traffic and advertising rates continued, digital marketing and other businesses drove revenue growth, resulting in a 7.1% year-on-year increase in segment revenue. - FY2024-Q3Lower search traffic and advertising rates, with strategic investment continuingAnnual report
「Media revenue declined due to fewer media sessions resulting from changes to search engine algorithms and lower internet advertising rates amid deteriorating advertising market conditions. As for expenses, strategic investment, including development costs for the content marketing platform "PrimeAd," increased due to」
Regarding the content marketing and data-driven advertising solutions, fewer sessions due to changes to search engine algorithms, lower advertising rates, and increased strategic investment, including PrimeAd development costs, continue to be cited. - FY2024-Q2Lower search traffic and advertising rates, with strategic investment continuingAnnual report
「Media revenue declined due to fewer media sessions resulting from changes to search engine algorithms and lower internet advertising rates amid deteriorating advertising market conditions. As for expenses, strategic investment, including development costs for the content marketing platform "PrimeAd," increased due to」
Regarding the content marketing and data-driven advertising solutions, the disclosure cites fewer sessions due to changes to search engine algorithms, lower advertising rates, and increased strategic investment, including PrimeAd development costs. - FY2024-Q1Decline in media sessions and continued strategic investmentAnnual report
「Revenue and profits declined year on year due to lower media revenue resulting from a decrease in media sessions, which form the basis of programmatic advertising revenue, and increased strategic investment, including development costs for the content marketing platform "PrimeAd."」
Regarding efforts to strengthen the content marketing business, the disclosure notes continued strategic investment, including PrimeAd development costs, while media revenue declined due to fewer media sessions. - FY2023-Q3Became loss-making due to lower gross margins and increased strategic investment in PrimeADAnnual report
「Profits declined compared with the same quarter of the previous year due to lower gross margins on tie-up advertising and content sales to other media outlets, as well as increased strategic investment, including development costs for the content marketing platform "PrimeAD."」
Regarding efforts to strengthen the content marketing business, the disclosure cites lower gross margins on tie-up advertising and other products and increased strategic investment, including PrimeAD development costs, as factors behind the decline in profits. - FY2023-Q2AdvancedAnnual report
「Although rising media sessions, which form the basis of programmatic advertising revenue, and the launch of new services using experts contributed to results, strategic investment, including development costs for "PrimeAd," increased in addition to difficulties with tie-up advertising and content sales to other media outlets.」
The disclosure notes the launch of new services using experts and an increase in media sessions, while also citing difficulties with tie-up advertising and increased strategic investment, including PrimeAd development costs. - FY2023-Q1AdvancedAnnual report
「The purpose is to strengthen the Group's digital marketing business by moving to All About Partners Inc. the business of planning, selling, producing and operating content marketing services, primarily through our own media (the Target Business), thereby providing market-oriented value propositions beyond the scope of our own media.」
The content marketing business has been transferred to All About Partners, with efforts under way to provide value propositions beyond the scope of our own media and strengthen the digital marketing business. - FY2022-Q3RestatedAnnual report
「Operating profit declined compared with the same quarter of the previous year due to a market-driven decrease in high-margin programmatic advertising revenue and aggressive investment in "PrimeAd".」
The disclosure continues to cite aggressive investment in PrimeAd and a market-driven decrease in programmatic advertising revenue. - FY2022-Q2AdvancedAnnual report
「Although sales of some products, including tie-up advertising, increased year on year, profits declined compared with the same quarter of the previous year due to aggressive investment in "PrimeAd" and a market-driven decrease in high-margin programmatic advertising revenue.」
The disclosure notes increased sales of some products, including tie-up advertising, aggressive investment in PrimeAd, and lower profits due to a decline in programmatic advertising revenue. - FY2022-Q1AdvancedAnnual report
「We have strengthened advertising sales, focusing on industries where demand is growing, while using online sales methods and other approaches. As a result, we have secured orders for large-scale projects, among other achievements.」
The company described specific progress in its digital marketing business, including online sales, sales to high-demand industries and securing orders for large-scale projects. - FY2021RestatedAnnual report
「In addition to distinctive editorial-style advertising, which resembles an article and makes maximum use of the editorial expertise we have developed through continuously producing content such as All About, we are promoting support for building owned media in the content marketing field by leveraging our content creation skills and ability to attract users to media, adapting to the latest ad technology, and using customer behavioral data, among other initiatives.」
The company continues to strengthen its advertising solutions by combining editorial-style advertising, owned media support, ad technology and the use of behavioral data. - FY2021-Q2AdvancedAnnual report
「We have worked to expand our new digital marketing business platform, including by providing advertising solutions that can be delivered entirely online and launching a test operation of PrimeAd, a business-matching platform intended to achieve non-linear growth by leveraging our strengths in content marketing.」
The company described specific efforts to expand its business platform, including extending digital advertising solutions to fully online delivery and launching test operations of PrimeAd. - FY2019First statedAnnual report
「We are promoting support for building owned media in the content marketing field by leveraging our content creation skills and ability to attract users to media, adapting to the latest ad technology, and using customer behavioral data, among other initiatives. In addition to these methods, All About Navi Co., Ltd. is developing advertising products in collaboration with social media and external web media offering high-quality content.」
In addition to editorial-style advertising, the company is promoting support for owned media, ad technology, the use of behavioral data and the development of advertising products in collaboration with external web media.