Risk of Reduced Internet Advertising Spending Due to Economic Fluctuations
First written in FY2019. 7 of 13 entries say "Materialised", first in FY2021-Q1. Latest entry: 2026-05-13.
All About moved to the "Worse" side of this theme in 2021, 1 year before the typical company in this theme (2022).
The whole theme swung hardest in 2020: 7 of 17 companies on the "Worse" side.
4 other companies' latest entry also says "Worsened".
- 2026-05-13WorsenedEarnings
「At the same time, we recognize that issues requiring a response have emerged, including changes in the search environment resulting from the rise of AI, intensifying competition in domestic and overseas e-commerce markets, and rising logistics costs.」
The disclosure identifies changes in the search environment caused by AI, intensifying e-commerce competition and higher logistics costs as issues requiring a response. - FY2026-H1MaterialisedAnnual report
「Programmatic advertising revenue declined due in part to media sessions being affected by AI.」
The disclosure states that changes in the external environment related to advertising and in traffic acquisition actually affected performance through lower programmatic advertising revenue. - FY2025-H1MaterialisedAnnual report
「Although performance was affected by lower internet advertising rates amid deteriorating advertising market conditions」
The disclosure states that deteriorating internet advertising market conditions and lower advertising rates actually affected the performance of the marketing solutions business. - FY2024-Q3MaterialisedAnnual report
「Media revenue declined due to lower internet advertising rates amid deteriorating advertising market conditions.」
Deteriorating internet advertising market conditions and lower advertising rates continue to affect results in the form of lower media revenue. - FY2024-Q2MaterialisedAnnual report
「Media revenue declined due to lower internet advertising rates amid deteriorating advertising market conditions.」
Regarding the risks of reduced internet advertising expenditure and deteriorating market conditions, the disclosure states that deteriorating advertising market conditions and lower advertising rates actually resulted in lower media revenue. - FY2022-Q2MaterialisedAnnual report
「Although advertising demand declined due to COVID-19」
The decline in advertising demand due to COVID-19 is cited as an actual business environment factor affecting the current quarter as well. - FY2022-Q1MaterialisedAnnual report
「Although advertising demand declined due to COVID-19」
The decline in advertising demand due to COVID-19 is cited as an actual business environment factor affecting the current quarter as well. - FY2021RestatedAnnual report
「In particular, during economic downturns and periods of social instability, controllable advertising expenditure may be reduced. The risk of lower earnings in the internet advertising business due to the spread of COVID-19 may also materialise.」
The risks of reduced advertising expenditure due to economic conditions and social instability, and lower revenue due to COVID-19, continue to be cited. - FY2021-Q3WorsenedAnnual report
「Although digital marketing activities, including web advertising placements, declined in some industries due to the impact of COVID-19, fixed costs, primarily personnel expenses, decreased as a result of operational efficiency improvements.」
The reference to the gradual recovery trend included in the previous quarter is absent, and the decline in digital marketing activities, including web advertising placements, continues. - FY2021-Q2MitigatedAnnual report
「Although digital marketing activities, including web advertising placements, declined in some industries due to the impact of COVID-19, signs of a gradual recovery began to emerge.」
Although the decline in web advertising placements and other activities continued in some industries, the disclosure notes signs of a gradual recovery in digital marketing activity. - FY2021-Q1MaterialisedAnnual report
「The stagnation of economic activity led to a decline in digital marketing activities, including web advertising placements, in some industries.」
Regarding the risk of reduced advertising expenditure due to economic fluctuations and other factors, the disclosure states that a decline in web advertising placements and other digital marketing activities in some industries actually occurred. - FY2020WorsenedAnnual report
「There is also a possibility that the risk of lower earnings in the internet advertising business will materialise due to the spread of COVID-19.」
In addition to the risk of reduced advertising expenditure due to economic fluctuations, the disclosure explicitly identifies the possibility of lower internet advertising revenue due to COVID-19. - FY2019First statedAnnual report
「Corporate advertising expenditure is generally susceptible to economic conditions, and the internet advertising market operated by the Group is subject to the same trend, although it continues to expand. In particular, during economic downturns, controllable advertising expenditure tends to be reduced.」
The disclosure identifies the risk that economic fluctuations, particularly a downturn, could lead to reduced advertising expenditure and affect performance.