Strengthening communication with restaurant operators and reviewing sales performance evaluations

「We regard the information gathered by our human support structure, including sales staff, through direct dialogue with restaurant operators, including information on restaurant challenges and changes in consumer needs identified and collected at an early stage, as a proprietary asset. We will use this information as the source of our product development capabilities, with sales, planning and development working together to test and commercialise products quickly, thereby enhancing the momentum and effectiveness of initiatives ① and ② above.」

「We will use the foodservice-related data we have accumulated from both restaurants and consumers to propose the optimal promotional measures for each restaurant from a broad range of sales promotion and customer acquisition methods, rather than limiting ourselves to use of the Gurunavi website and our own products. We will also develop sales personnel and expand services to provide comprehensive support for implementing and verifying the effectiveness of these measures.」

「Promotion sales exceeded the year-earlier period, reflecting the effects of the review of our sales structure and methods undertaken since the previous fiscal year, as well as improvements in the external environment, and strong growth in the acquisition of promotion projects for corporations such as manufacturers and government agencies.」

「To improve the accuracy of sales activities, in April we changed our organisational structure so that the sales process, which had previously been handled end-to-end by a single salesperson from securing appointments through meetings, order-taking and after-sales support, was divided by function. In September, we also began offering new membership plans that reduce the burden of fixed monthly fees and allow flexible use of products and services according to each member restaurant's operating conditions and challenges.」

「As part of our review of sales activities, in April we changed our organisational structure so that the sales process, which had previously been handled end-to-end by a single salesperson from securing appointments through meetings, order-taking and after-sales support, was divided by function. We are seeking to improve the accuracy of each sales function, and in September also began offering new membership plans that reduce the burden of fixed monthly fees and allow flexible use of products and services according to each member restaurant's operating conditions and challenges.」

「We will seek to expand our base of member restaurants by reviewing our sales activities to improve conversion rates and customer satisfaction, as well as our membership plans and pricing structure to expand our target customer base and improve member retention.」

「Through our proprietary business platform, our human support structure, we are working to propose a broad range of products, services and other offerings to restaurant operators, not only in sales promotion but also in operational support.」

「Through our 1,000-person support structure, we are continuing to strengthen information gathering and proposals for restaurant operators covering restaurant management as a whole, rather than focusing solely on sales promotion, while also working to use the cases, management expertise and marketing data we have collected.」

「Our 1,000-person support system, one of our strengths, is strengthening the collection of information and proposals relating to restaurant management as a whole, rather than limiting its role to sales promotion, and working to use the successful practices, management know-how and marketing data it collects.」

「To improve this situation promptly, during the current fiscal year we are strengthening operational support that helps address labor shortages at restaurants, expanding our methods of reaching users, and strengthening communication with restaurant operators through the 1,000-person support system, including comprehensive proposals covering restaurant management as a whole.」

「To promptly improve this situation and return performance to a growth trajectory, this fiscal year we are strengthening operational support to help address labor shortages, expanding our user outreach methods, and enhancing communication with restaurant operators. As part of the latter, we reviewed our sales activity metrics and evaluation standards to collect information and make proposals covering restaurant management as a whole, rather than focusing solely on sales promotion.」