Uncertainty over Advertising Effectiveness and Excessive Advertising Expenses
First written in FY2016. 3 of 4 entries say "Restated". Latest entry: FY2024.
The whole theme swung hardest in 2018: 5 of 18 companies on the "Worse" side.
27 other companies' latest entry also says "Restated".
- FY2024RestatedAnnual report
「However, it is impossible to accurately predict the effectiveness of advertising, and if advertising expenses become excessive because of competition with peers and other factors, this could affect the Company's performance.」
The Company continues to disclose the risks of difficulty in forecasting advertising effectiveness and excessive advertising expenses caused by competition. - FY2019RestatedAnnual report
「However, it is impossible to accurately predict the effectiveness of advertising, and if advertising expenses become excessive because of competition with peers and other factors, this could affect the Group's performance.」
The Company continues to disclose the risks of difficulty in forecasting advertising effectiveness and excessive advertising expenses caused by competition. - FY2017RestatedAnnual report
「However, it is impossible to accurately predict the effectiveness of advertising, and if advertising expenses become excessive because of competition with peers and other factors, this could affect the Group's performance.」
The Company continues to disclose the difficulty of forecasting advertising effectiveness and the possibility that excessive advertising expenses caused by competition could affect performance. - FY2016First statedAnnual report
「However, it is impossible to accurately predict the effectiveness of advertising, and if advertising expenses become excessive because of competition with peers and other factors, this could affect the Group's performance.」
The Company identifies as a risk the impact on performance of being unable to accurately predict the effectiveness of advertising and of advertising expenses becoming excessive because of competition.