Strengthening Overseas Cosmetics Sales, Including in China
First written in FY2016. 19 of 34 entries say "Advanced", first in FY2017-Q1. Latest entry: FY2026.
The whole theme swung hardest in 2025: 3 of 13 companies on the "Worse" side.
0 other companies' latest entry also says "Reframed".
- FY2026ReframedAnnual report
「The cosmetics business will withdraw from the Chinese market and continue its operations centered on placenta products, its core products in the domestic market.」
The shift from strengthening overseas cosmetics sales, including in China, to focusing on domestic placenta products following the withdrawal from China is continuing. - 2026-08-12DroppedRevision of earnings forecastsSuggests it is closing out
「株式会社ビービーラボラトリーズ withdrew from the Chinese market, and the cosmetics business involving placenta-based products, its main product line in Japan, was transferred to its consolidated subsidiary 日本予防医薬株式会社 effective 1 March 2026.」
The previous theme of strengthening cosmetics sales, including in China, has moved to the closing stage through withdrawal from the Chinese market and the transfer of the domestic business. - FY2026-H1RestatedAnnual report
「株式会社ビービーラボラトリーズ has decided to withdraw from the Chinese market and end its business activities by the end of March 2026, and is proceeding with the closure of its business in preparation for dissolution and liquidation.」
The company continues to pursue its policy of withdrawing from the Chinese market and ending the business activities of its cosmetics subsidiary, and is proceeding with the closure of the business in preparation for dissolution and liquidation. - FY2025ReframedAnnual report
「The cosmetics business has adopted a policy of withdrawing from the Chinese market and focusing on placenta products, its core products in the domestic market.」
The company is shifting from a policy of strengthening overseas cosmetics sales, including in China, to withdrawing from the Chinese market and focusing on domestic placenta products. - FY2025-H1AdvancedAnnual report
「In addition, wholesale sales were ¥681 million, down 4.2% year on year. Although orders for direct transactions with 高浪控股股份有限公司, its capital and business alliance partner, which had been scheduled for the previous fiscal year, were placed during the current interim consolidated accounting period, the volume declined compared with the year-earlier period.」
The placement of orders for direct transactions with the capital and business alliance partner during the current interim consolidated accounting period represents tangible progress in the overseas sales rollout. Meanwhile, wholesale sales for the Chinese market fell 4.2% year on year. - FY2024WorsenedAnnual report
「In addition, wholesale sales fell sharply to ¥1,415 million, down 62.8% from the previous fiscal year. Sales of products for the Chinese market were affected by the continuing impact of the intensifying boycott of Japanese products triggered by the release of treated water from the Fukushima Daiichi nuclear power plant into the ocean, the delay in starting direct transactions with 高浪控股股份有限公司, its capital and business alliance partner, and intensifying competition resulting from the rise of local domestic manufacturers, among other factors.」
China sales fell 62.8% for the full fiscal year due to the boycott, the delay in starting direct transactions with the alliance partner, and intensifying competition with local manufacturers. - FY2024-Q3Wider decline in China sales, boycott and intensifying competitionAnnual report
「Meanwhile, wholesale sales fell sharply to ¥883 million, down 73.3% year on year, as sales of products for the Chinese market were affected by the intensifying boycott of Japanese products triggered by the release of treated water from the Fukushima Daiichi nuclear power plant into the ocean, as well as intensifying competition resulting from the rise of local domestic manufacturers, among other factors.」
Wholesale sales for the Chinese market fell 73.3% year on year, weakening further from the declining trend in the previous quarter. The boycott and intensifying competition with local manufacturers continued. - FY2024-Q2Wider decline in China sales, boycott and intensifying competitionAnnual report
「Meanwhile, wholesale sales fell sharply to ¥711 million, down 62.3% year on year, as sales of products for the Chinese market were affected by the intensifying boycott of Japanese products triggered by the release of treated water from the Fukushima Daiichi nuclear power plant into the ocean, as well as intensifying competition resulting from the rise of local domestic manufacturers, among other factors.」
Sales of products for the Chinese market fell 62.3% year on year due to the intensifying boycott and heightened competition with local domestic manufacturers, with overseas sales efforts affected by both the external and competitive environments. - FY2024-Q1China sales plunge amid boycottAnnual report
「Meanwhile, wholesale sales fell sharply to ¥136 million, down 87.3% year on year, as sales of products for the Chinese market were affected by the intensifying boycott of Japanese products triggered by the release of treated water from the Fukushima Daiichi nuclear power plant into the ocean, among other factors.」
Sales of products for the Chinese market fell 87.3% year on year due to the intensifying boycott of Japanese products, among other factors, meaning that efforts to strengthen overseas sales were affected by a new external factor. - FY2023Wider decline in China salesAnnual report
「Meanwhile, wholesale sales were ¥3,810 million, down 20.5% from the previous fiscal year, as sales of products for the Chinese market were affected by intensifying competition resulting from the rise of local manufacturers, among other factors.」
Sales for the Chinese market fell 20.5% for the full fiscal year amid intensifying competition resulting from the rise of local manufacturers, widening from the 7.5% year-on-year decline in the third quarter. - FY2023-Q3Narrower decline in China sales, but competition remains intenseAnnual report
「Meanwhile, wholesale sales were ¥3,312 million, down 7.5% year on year, as sales of products for the Chinese market were affected by intensifying competition resulting from the rise of local domestic manufacturers, among other factors.」
Sales for the Chinese market fell 7.5% year on year. Although the decline narrowed from the previous quarter, the impact of intensifying competition resulting from the rise of local domestic manufacturers continued. - FY2023-Q2Wider sales decline due to the rise of Chinese local manufacturersAnnual report
「Meanwhile, wholesale sales were ¥1,888 million, down 27.1% year on year, as sales of products for the Chinese market were affected by intensifying competition resulting from the rise of local domestic manufacturers, among other factors.」
Wholesale sales for the Chinese market fell 27.1% year on year, with the decline widening from the 17.9% year-on-year decrease in the previous quarter amid intensifying competition resulting from the rise of local domestic manufacturers. - FY2023-Q1Sales decline due to the rise of Chinese local manufacturersAnnual report
「Meanwhile, wholesale sales were ¥1,077 million, down 17.9% year on year, as sales of products for the Chinese market were affected by intensifying competition resulting from the rise of local domestic manufacturers, among other factors.」
Sales of products for the Chinese market fell below the year-earlier level, affected by intensifying competition resulting from the rise of local domestic manufacturers. Efforts to strengthen overseas sales are facing a changing competitive environment. - FY2022-Q3AdvancedAnnual report
「Meanwhile, wholesale sales were ¥3,581 million, up 0.5% year on year. Sales of products for the Chinese market, centered on “Moist Cream Mask Pro.,” had shown signs of slowing in the second half of the previous fiscal year, but regained momentum broadly in line with the year-earlier period during the cumulative third quarter, supported by steady shipments ahead of Alibaba Group’s major shopping event, “Tmall Double 11,” as well as growing sales during the event, among other factors.」
Sales for the Chinese market recovered to a 0.5% year-on-year increase after slowing in the second half of the previous fiscal year, driven by growth in shipments and sales for Tmall Double 11. - FY2022-Q2Wholesale sales dip, but momentum recovers on event-related salesAnnual report
「Meanwhile, wholesale sales were ¥2,592 million, down 8.8% year on year. Sales of products for the Chinese market, centered on “Moist Cream Mask Pro.,” had shown signs of slowing in the second half of the previous fiscal year, but regained momentum broadly in line with the year-earlier period during the cumulative second quarter, supported by steady shipments ahead of Alibaba Group’s major shopping event, “Tmall Double 11,” as well as growing sales during the event, among other factors.」
Wholesale sales for the Chinese market fell 8.8% year on year, but recovered sales momentum broadly in line with the year-earlier period from the slowdown in the second half of the previous fiscal year, driven by shipments for Tmall Double 11 and increased sales during the event. - FY2022-Q1Sales to China declined, but recovered through shipments ahead of the eventAnnual report
「Meanwhile, wholesale sales were ¥1,313 million, down 1.5% year on year. Sales of products for the Chinese market, centered on “Moist Cream Mask Pro.,” had shown signs of slowing in the second half of the previous fiscal year, but regained momentum broadly in line with the year-earlier period during the cumulative first quarter, supported by steady shipments ahead of Alibaba Group’s major shopping event, “Tmall Double 11,” among other factors.」
Sales for the Chinese market fell 1.5% year on year, but regained momentum broadly in line with the year-earlier period from the slowdown in the second half of the previous fiscal year, supported by shipments for Tmall Double 11. - FY2021-Q3AdvancedAnnual report
「Wholesale revenue was ¥3,562 million, up 8.6% year on year. Sales of products for the Chinese market, centered on “モイストクリームマスクPro.”, showed a decline in the third quarter of the current consolidated accounting period, partly due to a reaction to strong sales at Alibaba Group’s major shopping event “天猫ダブルイレブン” in November 2020. However, sales increased over the current consolidated cumulative period as a whole, due in part to higher sales at the event and the effect of the capital and business alliance concluded in February 2019 with the Chinese distribution company 杭州高浪控股有限公司.」
Sales of products for the Chinese market declined in the third quarter due to a reaction to the event-related surge, but increased 8.6% year on year on a cumulative basis, supported by the capital and business alliance and other factors. - FY2021-Q2AdvancedAnnual report
「Wholesale revenue was ¥2,843 million, up 32.9% year on year. Sales of products for the Chinese market, centered on “モイストクリームマスクPro.”, continued to trend upward, partly due to the effect of the capital and business alliance concluded in February 2019 with the Chinese distribution company 杭州高浪控股有限公司.」
Sales of products for the Chinese market increased 32.9% year on year, partly due to the effect of the capital and business alliance with a Chinese distribution company. Progress in strengthening overseas sales continues. - FY2021-Q1AdvancedAnnual report
「Wholesale revenue was ¥1,333 million, up 37.0% year on year. Sales of products for the Chinese market, centered on “モイストクリームマスクPro.”, continued to trend upward, partly due to the effect of the capital and business alliance concluded in February 2019 with the Chinese distribution company 杭州高浪控股有限公司. However, progress fell below plan due in part to customers holding back purchases ahead of Alibaba Group’s major shopping event “天猫ダブルイレブン”, which was expected to be larger than in previous years.」
Sales of products for the Chinese market increased 37.0% year on year, partly due to the effect of the capital and business alliance, and progress in strengthening overseas sales continued. However, sales fell below plan due in part to customers holding back purchases ahead of “天猫ダブルイレブン”. - FY2020AdvancedAnnual report
「The group is currently focusing on developing its cosmetics business in the Chinese market. Sales of products for the Chinese market have continued to trend upward, driven by the emergence of multiple hit products, including “モイストクリームマスクPro.”, and the effect of the capital and business alliance concluded in February 2019 with the Chinese distribution company 杭州高浪控股有限公司.」
Sales of products for the Chinese market expanded for the full fiscal year, partly due to the effect of the capital and business alliance with a Chinese distribution company. Going forward, the company plans to diversify new products and sales channels in China, as well as expand into Southeast Asia and Europe. - FY2020-Q3AdvancedAnnual report
「Wholesale revenue was ¥3,281 million, up 74.5% year on year. Sales of products for China’s cross-border e-commerce market, centered on “モイストクリームマスクPro.”, generally continued to expand despite a temporary decline caused by the spread of COVID-19, partly due to the effect of the capital and business alliance concluded in February 2019 with the Chinese distribution company 杭州高浪控股有限公司.」
Despite a temporary decline caused by COVID-19, sales for China’s cross-border e-commerce market expanded substantially, partly due to the effect of the capital and business alliance with a Chinese distribution company. - FY2020-Q2AdvancedAnnual report
「Wholesale revenue was ¥2,139 million, up 67.6% year on year. Sales of products for China’s cross-border e-commerce market, centered on “モイストクリームマスクPro.”, continued to expand, partly due to the capital and business alliance concluded in February 2019 with the Chinese distribution company 杭州高浪控股有限公司.」
Sales of products for China’s cross-border e-commerce market expanded, partly due to the effect of the capital and business alliance with a Chinese distribution company concluded in February 2019, driving a 67.6% year-on-year increase in wholesale revenue. - FY2020-Q1AdvancedAnnual report
「Wholesale revenue was ¥972 million, up 21.0% year on year, due in part to the continued expansion of sales of products for China’s cross-border e-commerce market, centered on “モイストクリームマスクPro.”」
The expansion of sales of products for China’s cross-border e-commerce market drove a 21.0% year-on-year increase in wholesale revenue, and efforts to strengthen overseas sales, including in China, continue to progress. - FY2019AdvancedAnnual report
「Wholesale revenue was ¥2,619 million, up 79.0% year on year, primarily because sales of products for China’s cross-border e-commerce market, centered on “PHマッサージゲルPro.” and “モイストクリームマスクPro.”, increased substantially, including through large orders.」
Large orders for products sold through China’s cross-border e-commerce market drove a 79.0% year-on-year increase in wholesale revenue. Strengthening overseas sales, particularly in China, made further progress on a full-year basis. - FY2019-Q3AdvancedAnnual report
「Wholesale revenue was ¥1,880 million, up 88.8% year on year, primarily because sales of products for China’s cross-border e-commerce market, centered on “PHマッサージゲルPro.” and “モイストクリームマスクPro.”, increased substantially, including through large orders.」
Large orders for products sold through China’s cross-border e-commerce market drove an 88.8% year-on-year increase in cosmetics wholesale revenue, and progress in strengthening overseas sales continues. - FY2019-Q2AdvancedAnnual report
「Wholesale revenue was ¥1,277 million, up 71.4% year on year, primarily because sales of products for China’s cross-border e-commerce market, centered on “PHマッサージゲルPro.” and “モイストクリームマスクPro.”, increased substantially, including through large orders.」
Large orders for products sold through China’s cross-border e-commerce market drove a 71.4% year-on-year increase in wholesale revenue. - FY2019-Q1AdvancedAnnual report
「Wholesale revenue was ¥803 million, up 111.1% year on year, primarily because sales of products for China’s cross-border e-commerce market, centered on “PHマッサージゲルPro.” and “モイストクリームマスクPro.”, increased substantially, including through large orders.」
Large orders for products sold through China’s cross-border e-commerce market drove a 111.1% year-on-year increase in wholesale revenue, and progress in strengthening overseas sales, including in China, continues. - FY2018AdvancedAnnual report
「Wholesale revenue was ¥1,463 million, up 30.4% year on year. Sales of products for China’s cross-border e-commerce market increased, as sales of the hit product “PHマッサージゲルPro.” remained strong and its success also spread to other products, including “モイストクリームマスクPro.”」
Sales of products for China’s cross-border e-commerce market increased, resulting in a 30.4% year-on-year increase in cosmetics wholesale revenue. - FY2018-Q3AdvancedAnnual report
「Wholesale revenue was ¥996 million, up 35.6% year on year. Sales of products for China’s cross-border e-commerce market increased, as sales of the hit product “PHマッサージゲルPro.” remained strong and its success also spread to other products, including “モイスチャークリームマスクPro.”」
Sales of products for China’s cross-border e-commerce market increased, driving a 35.6% year-on-year increase in wholesale revenue. Strong performance by the core product is spreading to other products, and progress in strengthening overseas sales continues. - FY2018-Q2AdvancedAnnual report
「Wholesale revenue was ¥745 million, up 66.0% year on year. Sales of products for China’s cross-border e-commerce market increased, as sales of the hit product “PHマッサージゲルPro.” remained strong and its success also spread to other products, including “モイスチャークリームマスクPro.”」
Sales of products for China’s cross-border e-commerce market increased, driving a 66.0% year-on-year increase in wholesale revenue. Efforts to strengthen overseas sales, including in China, are benefiting multiple products. - FY2018-Q1AdvancedAnnual report
「Wholesale revenue was ¥380 million, up 34.9% year on year. Sales of products for China’s cross-border e-commerce market increased, as sales of the hit product “PHマッサージゲルPro.” remained strong and its success also spread to other products, including “モイスチャークリームマスクPro.”」
Sales of products for China’s cross-border e-commerce market increased, driving a 34.9% year-on-year increase in wholesale revenue. Efforts to strengthen overseas sales, including in China, are benefiting multiple products. - FY2017-Q3AdvancedAnnual report
「Sales of “PHマッサージゲルPro.” had been trending downward since around August 2016 after wholesale customers built up excess inventory following a temporary supply shortage. However, sales showed signs of recovery in the third quarter of the current consolidated accounting period, partly due to the launch on a major Chinese e-commerce site and the resulting promotional effects.」
The company launched “PHマッサージゲルPro.” on a major Chinese e-commerce site and began promotions, and sales of the previously declining product showed signs of recovery. - FY2017-Q1AdvancedAnnual report
「Wholesale revenue was ¥282 million, up 216.2% year on year. In addition to continued contributions from the hit wholesale-only facial massage gel “PHマッサージゲルPro.”, the increase also reflected the impact of a new contract with a Vietnamese distributor.」
A new contract with a Vietnamese distributor contributed to higher revenue, marking concrete progress in overseas sales, including outside China. - FY2016First statedAnnual report
「We plan to fully develop sales in the Chinese market. We see considerable room to expand overseas sales in the cosmetics business and have positioned strengthening overseas sales as one of our key strategies.」
The Group plans to strengthen overseas sales based on capital and business alliances with Chinese companies, joint brand development and the acquisition of approvals for China.