Increasing Awareness of Baitoru Through Advertising

「Advertising expenses 6,303,842 thousand yen 7,326,835 thousand yen」

「Advertising expenses 10,502,100 thousand yen 12,270,930 thousand yen」

「Advertising expenses 4,351,050 thousand yen 6,303,842 thousand yen」

「Advertising expenses 9,318,922 thousand yen 10,502,100 thousand yen」

「In addition, from the first quarter onward, we made investments in human resources, including the recruitment of new graduates joining in 2022, to further strengthen our sales capabilities, as well as active investments in advertising.」

「We made active investments in advertising as a front-loaded investment to further expand our share of the part-time, temporary staffing and other job media markets and to increase awareness of Baitoru PRO.」

「Regarding expenses, we conducted large-scale advertising as a front-loaded investment to further expand our share of the part-time, temporary staffing and other job media markets and to increase awareness of Baitoru PRO.」

「Regarding expenses, we conducted large-scale advertising as a front-loaded investment to further increase market share by capturing the rapid recovery in demand for job listings and to increase awareness of Baitoru PRO.」

「Regarding expenses, we made active investments in advertising to increase awareness of Baitoru PRO and expand its user base and customer base in anticipation of a rapid recovery in demand for job listings.」

「Regarding expenses, we invested in human resources, including the recruitment of new graduates (Note 1), to further strengthen our sales capabilities, as well as in advertising in anticipation of a rapid recovery in demand for job listings as vaccinations progress.」

「Going forward, we will seek to expand our customer base by further strengthening differentiated proposals that combine our staffing services with our DX services, while also expanding job seekers’ use of our services through active advertising.」

「In terms of expenses, while investing in personnel, including hiring new graduates, the company substantially reduced selling, general and administrative expenses, mainly by curbing advertising expenses.」

「In terms of expenses, while investing in personnel, including hiring new graduates, the company substantially reduced selling, general and administrative expenses, mainly by curbing advertising expenses.」

「The company worked to secure profits, mainly by curbing advertising expenses.」

「Although the company continued to invest in advertising, it achieved greater efficiency in its advertising activities,」

「Although the company continued to invest in advertising, it achieved greater efficiency in its advertising activities,」

「From October 2018, in addition to welcoming Shirai Kenzo (白井 健三), a world-renowned men’s gymnast from Nippon Sport Science University, as a new character and broadcasting new TV commercials with the message “Dreams are meant to be achieved,” the company began broadcasting 4 new TV commercials featuring Nogizaka46 from January 2019: “Home Delivery,” “Karaoke Box,” “Security Guard” and “Part-Time Worker.” It also worked to improve brand strength.」

「For Baitoru, the company began offering the industry’s first application functions for “job experience” and “workplace tours” in March. In June, it became an official partner of “MORI Building DIGITAL ART MUSEUM: EPSON teamLab Borderless,” opened in Tokyo’s Odaiba district jointly by teamLab Inc. and Mori Building Co., Ltd., and worked to promote app downloads through initiatives including free invitations to 100,000 high school students who downloaded the Baitoru app. In addition to TV commercials featuring Nogizaka46 as an image character, the company welcomed Shirai Kenzo (白井 健三), a world-renowned men’s gymnast from Nippon Sport Science University, as a new character from October and broadcast new TV commercials with the message “Dreams are meant to be achieved,” also working to improve brand strength.」

「For Baitoru, the company began offering the industry’s first application functions for “job experience” and “workplace tours” in March. In June, it became an official partner of “MORI Building DIGITAL ART MUSEUM: EPSON teamLab Borderless,” opened in Tokyo’s Odaiba district jointly by teamLab Inc. and Mori Building Co., Ltd., and worked to promote app downloads through initiatives including free invitations to 100,000 high school students who downloaded the Baitoru app. It also worked to improve brand strength by broadcasting TV commercials featuring Nogizaka46 and Keyakizaka46 as image characters.」

「As part of its advertising activities, the company broadcast TV commercials featuring Nogizaka46 and Keyakizaka46 as image characters, working to improve brand strength and promote the “job experience” and “workplace tour” application functions. In line with the government’s promotion of side jobs and multiple employment, it also broadcast the TV program “My Work Style,” which communicates the appeal of dual employment, and “Keyakizaka46’s Appu Puri,” a program linked to the Baitoru app. These were the first nationwide broadcasts sponsored exclusively by Baitoru.」

「For Baitoru, the company worked to improve usability and strengthen the media capabilities of Baitoru NEXT, a job-listing site for regular and contract employees. As part of its advertising activities, it broadcast TV commercials featuring Nogizaka46 as its new image character from May, working to raise awareness. It also broadcast, with exclusive sponsorship by Baitoru, the mini-TV programs “My Job Report,” in which various entertainers discussed the enjoyment and appeal of their past part-time jobs, and “My first baito,” in which members of Nogizaka46 tried part-time work for the first time, working to expand its user base through various channels. In addition, it encouraged app usage by providing unaired content within the Baitoru app in conjunction with the programs.」

「As part of its advertising activities, the company broadcast TV commercials featuring actress Ueto Aya (上戸 彩) and singer-songwriter Piko Taro, as well as TV commercials featuring Nogizaka46 as its new image character from May, working to raise awareness. In addition, it broadcast the mini-TV program “My Job Report,” in which entertainers discussed the enjoyment and appeal of their past part-time jobs, and “My first baito,” in which members of Nogizaka46 tried part-time work for the first time. Both programs were sponsored exclusively by Baitoru, and the company worked to expand its user base through various channels. It also provided unaired content within the Baitoru app in conjunction with the programs, working to increase use of the app.」

「As part of its advertising activities, the company featured 5 former Japan national rugby team players from the 2015 Rugby World Cup and the AKB48 group in TV commercials based on the theme “Find irreplaceable friends through part-time work.” From December, it also broadcast TV commercials featuring singer-songwriter Piko Taro, working to raise awareness. In addition, it newly broadcast exclusive TV commercials for Baitoru NEXT, a job-listing site for regular and contract employees, working to promote sales.」

「The company also newly broadcast exclusive TV commercials for Baitoru NEXT, a job-listing site for regular and contract employees, working to raise awareness and promote sales.」

「As part of its advertising activities, the company featured the AKB48 group in TV commercials and other advertising, actively rolling out the campaign under the theme “Find irreplaceable friends through part-time work.” As a collaborative project with the AKB48 group, it also held the “Baitoru Day Special Live,” inviting 8,100 Baitoru users on 10 August, for the third consecutive year, and worked to expand its user base and acquire clients.」

「As part of its advertising activities, the company newly featured 5 former Japan national rugby team players from the 2015 Rugby World Cup in TV commercials and other advertising for Baitoru, actively rolling out the campaign under the theme “Find irreplaceable friends through part-time work.” As in the previous fiscal year, it also broadcast nationwide TV commercials featuring members of the AKB48 group appearing with their mothers, targeting homemakers and part-time workers, in an effort to expand its user base. In addition, it broadcast the mini-TV program “Buddies: My Important Friends,” sponsored exclusively by Baitoru and centered on the theme of friendship, working to raise awareness.」