Support for Digital Membership Acquisition Using Customer Information Data Analysis
First written in FY2019. 19 of 20 entries say "Advanced", first in FY2020-Q1. Latest entry: FY2026-H1.
The whole theme swung hardest in 2022: 2 of 9 companies on the "Worse" side.
11 other companies' latest entry also says "Advanced".
- FY2026-H1AdvancedAnnual report
「In the health and fitness business for companies and health insurance societies, we provided the online lesson service RENAISSANCE Online Livestream to customers of companies, including Sumitomo Life Insurance Company's Vitality members, and promoted customised sales of online lessons tailored to corporate needs. We also worked to propose Smart Action, an online health service that supports companies in implementing health management by improving health literacy.」
The company promoted customised sales of ROL to corporate customers and worked on proposals for Smart Action, expanding its digital health services for corporate customers. - FY2025AdvancedAnnual report
「We began providing Smart Action, an online health service that supports companies in implementing health management by improving health literacy, to companies, health insurance societies and other organisations.」
The company began providing Smart Action as a digital health service for companies and health insurance societies. - FY2025-H1AdvancedAnnual report
「Beginning in August, we started providing preferential services for our sports clubs and ROL to all policyholders of Aflac Life Insurance Japan as support for the company's health-promotion activities and their continuation.」
The companies and policyholders eligible for corporate provision of the online lesson service ROL and sports club services were expanded to include all Aflac policyholders. - FY2024-Q3AdvancedAnnual report
「For the online lesson service RENAISSANCE Online Livestream ("ROL"), use by Sumitomo Life Insurance Company's Vitality members increased, and we expanded the scope of ROL provision through Daido Life Insurance Company's activities to promote and advance health management among small and medium-sized enterprises, as well as through co-hosted health-related events with other companies.」
For ROL, the scope of provision was expanded beyond increased use by Sumitomo Life Vitality members to Daido Life's health-management activities and health-related events with companies. - FY2024-Q2AdvancedAnnual report
「For the online lesson service RENAISSANCE Online Livestream ("ROL"), we accelerated support for health and fitness through companies, including the increased use of the service by Sumitomo Life Insurance Company's Vitality members, its provision through Daido Life Insurance Company's activities to promote and advance health management among small and medium-sized enterprises, and its provision through U-NEXT, the video streaming service operated by U-NEXT Co., Ltd.」
ROL's distribution partners were expanded to include Vitality members, Daido Life's health-management activities and U-NEXT, accelerating online health and fitness support through companies. - FY2024-Q1AdvancedAnnual report
「In addition, beginning in June, we started introducing Smart Swimming Lesson, a sports ICT solution developed by Sony Network Communications Inc., which had been introduced at junior swimming schools nationwide since June 2021, to athlete and adult classes.」
The sports ICT solution was expanded from junior classes to athlete and adult classes. - FY2023AdvancedAnnual report
「The online lesson service ROL is available free of charge to members of our sports clubs. We have also expanded the service for companies and health insurance societies, including through the increase in ROL users among members of the health-oriented insurance product "Sumitomo Life Vitality" sold by Sumitomo Life Insurance Company and, beginning in October, its provision through Daido Life Insurance Company's KENCO SUPPORT PROGRAM, a comprehensive health-management support tool for small and medium-sized enterprises.」
ROL's distribution partners were expanded from Sumitomo Life Vitality to Daido Life's health-management support tool for small and medium-sized enterprises, broadening the digital services platform for corporate customers and health insurance societies. - FY2023-Q3AdvancedAnnual report
「ROL is provided free of charge as an added benefit to members of our sports clubs. In addition, the number of ROL users among members of the health-oriented insurance product "Vitality" sold by Sumitomo Life Insurance Company has increased, and from October we began providing ROL through Daido Life Insurance Company's KENCO SUPPORT PROGRAM, a comprehensive health-management support tool for small and medium-sized enterprises, expanding the business for companies and health insurance societies.」
ROL's distribution partners were expanded from Sumitomo Life's "Vitality" members to Daido Life's health-management support tool for small and medium-sized enterprises, expanding the digital member acquisition and service platform for companies and health insurance societies. - FY2023-Q2AdvancedAnnual report
「For the online lesson service RENAISSANCE Online Livestream ("ROL"), we expanded the service by adding lessons, introducing new programmes and increasing capacity so that more people could conveniently work on their health regardless of location. Opportunities to provide ROL through companies and health insurance societies have also expanded, with the number of Sumitomo Life "Vitality" members using the service increasing steadily.」
ROL added lessons, introduced new programmes and expanded capacity, broadening opportunities to provide the service through companies and health insurance societies. - FY2022AdvancedAnnual report
「At our swimming schools, following the Smart Tennis Lesson introduced in 2017, we introduced the industry's first Smart Swimming Lesson at 77 facilities on a phased basis from June. The service was developed by Sony Network Communications Inc. with our cooperation.」
Digital customer-experience initiatives were expanded to swimming schools, and Smart Swimming Lesson, which uses video and AI technology, was introduced at 77 facilities. - FY2022-Q3AdvancedAnnual report
「At our swimming schools, following the Smart Tennis Lesson introduced in April 2017, we began the phased introduction from June of the world's first Smart Swimming Lesson, developed by Sony Network Communications Inc. with our cooperation, completing its introduction at 77 facilities in October.」
The introduction of Smart Swimming Lesson progressed from June, and was completed at 77 facilities in October. - FY2022-Q2AdvancedAnnual report
「While operating facilities with thorough infection-prevention measures, we are working to develop new services that leverage the strengths of comprehensive sports clubs and to enhance customer experience through digital technology." "The digitalisation of swimming schools allows parents to view their children's swimming and the overall lesson on smartphones and other devices, and has been well received because it enables them to send their children to swimming school with peace of mind.」
Digital customer-experience initiatives were expanded to swimming schools, and the introduction of Smart Swimming Lesson began. - FY2022-Q1AdvancedAnnual report
「In June, we began the phased introduction nationwide of Smart Swimming Lesson, developed by Sony Network Communications Inc. with our cooperation. The service has been well received because the digitalisation of swimming schools allows parents to view their children's swimming and the overall lesson on smartphones and other devices, enabling them to send their children to swimming school with peace of mind.」
Smart Swimming Lesson was introduced on a phased basis, launching a digital service that allows parents to view lessons on smartphones and other devices. Digital support was expanded to swimming schools. - FY2021AdvancedAnnual report
「We will pursue initiatives to enhance the appeal of our comprehensive sports clubs by leveraging their strengths, including the IoT-based Smart Tennis Lesson and the introduction of the industry's first Smart Swimming Lesson.」
Digital support was expanded from Smart Tennis Lesson to Smart Swimming Lesson, described as the industry's first. - FY2021-Q1AdvancedAnnual report
「To realise our stated vision of becoming a “sports and health solutions company,” we will add value such as online and digital communications to these businesses, broadly communicate their convenience, and work to provide new opportunities and services for improving health.」
The direction of providing digital support for existing businesses was given concrete form through service offerings enhanced with online and digital communications. - FY2020AdvancedAnnual report
「Beginning in fiscal 2019, we reorganised the organisation to strengthen digital support for sports clubs and the store-opening strategy, and to accelerate the development of new business formats.」
The company developed an organisation to provide digital support to sports clubs and reviewed its organisational structure to accelerate the store-opening strategy and business-format development. - FY2020-Q3AdvancedAnnual report
「Beginning in fiscal 2019, we reorganised the organisation to strengthen digital support for sports clubs and the store-opening strategy, and to accelerate the development of new business formats.」
The company developed an organisation to provide digital support to sports clubs and reviewed its organisational structure to accelerate the store-opening strategy and business-format development. - FY2020-Q2AdvancedAnnual report
「For new member acquisition initiatives, we are actively using digital solutions such as customer communications based on member data analytics, and the number of new members joining existing clubs has remained broadly in line with the previous year.」
Digital solutions, including communications based on member data analytics, were actively used for member acquisition at existing clubs. - FY2020-Q1AdvancedAnnual report
「In the sports club business, we actively implemented membership acquisition initiatives using digital solutions, including analysis of customer data and related communications. Membership reached 413,472, up 1.5% year on year.」
The company actively implemented digital member acquisition initiatives using customer data analytics and other tools, contributing to a 1.5% year-on-year increase in membership, while also disclosing higher expenses resulting from the expanded use of digital solutions. - FY2019First statedAnnual report
「To achieve steady growth in existing businesses, we are strengthening the organisation that provides digital support to sports clubs, including member acquisition through digital solutions such as customer communications based on customer data analytics.」
As part of the organisational review for fiscal 2019, strengthening the organisation supporting member acquisition through customer data analytics and digital solutions was recorded for the first time as an independent theme.