Launch of the 日本直販 premium membership program
First written in FY2024-Q1. 1 of 2 entries say "Advanced", first in FY2024-Q2. Latest entry: FY2024-Q2.
The whole theme swung hardest in 2021: 1 of 7 companies on the "Worse" side.
3 other companies' latest entry also says "Advanced".
- FY2024-Q2AdvancedAnnual report
「Beginning in the current fiscal year, we launched a premium membership program offering multiple benefits, and membership has grown steadily to more than 2,000 members in six months. We will pursue further revenue growth by strengthening promotions in a range of areas, including the development of members-only premium products and the broadcasting of a new radio program.」
The 日本直販 premium membership program exceeded 2,000 members within six months of its launch and has expanded into promotional initiatives such as members-only products and a new radio program. - FY2024-Q1First statedAnnual report
「During the quarter, we launched a premium membership program. Membership has grown faster than planned since applications opened, and the service has been very well received. We will provide multiple member benefits and pursue revenue growth by developing new products, including premium products available only to members, and strengthening promotional activities while also drawing on the expertise of comprehensive producer 秋元康氏.」
Launched a premium membership program in the 日本直販 business, with membership growth ahead of plan, multiple benefits, and development and promotion of members-only products.