Fluctuations in Internet Advertising Demand Due to Economic Changes and Reduced Advertising Budgets
First written in FY2018. 4 of 9 entries say "Restated". Latest entry: 2026-05-15.
The whole theme swung hardest in 2020: 18 of 24 companies on the "Worse" side.
23 other companies' latest entry also says "Restated".
- 2026-05-15RestatedManagement Planning
「クライアント企業の予算方針の変化、急激な景気悪化等による広告需要が減少するリスク」
インターネット広告需要の減少リスクを引き続き示した。 - FY2022RestatedAnnual report
「However, if client companies’ strategic budget policies or allocation policies change, or if advertising demand declines or allocation policies among media change because of a sudden economic downturn, including the impact of COVID-19, this could affect our business and financial results.」
The company reiterated the risks of lower advertising demand due to changes in companies’ advertising budget allocations and an economic downturn. - FY2021RestatedAnnual report
「However, if client companies’ strategic budget policies or allocation policies change, or if advertising demand declines or allocation policies among media change because of a sudden economic downturn, including the impact of COVID-19, this could affect our business and financial results.」
While noting growth in the internet advertising market, the company continued to indicate the risk of lower advertising demand due to companies’ budget policies and COVID-19. - FY2021-Q3Market growth alongside continued uncertaintyAnnual report
「According to the Ministry of Economy, Trade and Industry's Current Survey of Selected Service Industries, the internet advertising market in which we operate grew to 107.9% of the level in November 2019 in November 2020. However, the market has become uncertain as the economy has deteriorated due to the spread of COVID-19.」
The company stated that the internet advertising market grew in November 2020, while uncertainty in the demand environment due to the economic downturn continued. - FY2021-Q2MaterialisedAnnual report
「Although the shift to internet media continues, companies have been scaling back their advertising and promotional activities as the economy deteriorates because of the spread of COVID-19.」
The company stated that, while the advertising market continues to shift toward the internet, companies are actually reducing their advertising and promotional activities, indicating that the decline in advertising demand is continuing. - FY2021-Q1MaterialisedAnnual report
「Although the shift to internet media continues, companies have been reducing the funds allocated to advertising and promotional activities as people refrain from consumption because of the spread of COVID-19.」
The company stated that funds allocated by companies to advertising and promotional activities were actually declining, in relation to the risk of lower advertising demand and advertising budgets. - FY2020WorsenedAnnual report
「However, if client companies’ strategic budget policies or allocation policies change, or if advertising demand declines or allocation policies among media change because of a sudden economic downturn, including the impact of COVID-19, this could affect our business and financial results.」
In addition to the existing risks of economic changes and reduced advertising budgets, the company explicitly cited a sudden economic downturn caused by COVID-19 and the resulting decline in advertising demand. - FY2019RestatedAnnual report
「However, if advertising demand changes because of sudden economic changes or other factors, client companies reduce their advertising budgets, or their policies for allocating budgets among media change, this could affect our business and financial results.」
The company reiterated the risk of fluctuations in advertising demand caused by economic changes, reduced advertising budgets, and changes in allocation among media. - FY2018First statedAnnual report
「However, if advertising demand changes because of sudden economic changes or other factors, client companies reduce their advertising budgets, or their policies for allocating budgets among media change, this could affect our business and financial results.」
The company identified economic changes, reduced advertising budgets, and changes in allocation among media as risks to its advertising business.