Legal Liability and Loss of Trust Due to the Leakage or Improper Use of Personal Information
First written in FY2018. 3 of 8 entries say "Worsened", first in FY2019. Latest entry: 2026-10-23.
eole moved to the "Worse" side of this theme in 2019, 7 years before the typical company in this theme (2026).
The whole theme swung hardest in 2025: 7 of 60 companies on the "Worse" side.
7 other companies' latest entry also says "Materialised".
- 2026-10-23MaterialisedOther Disclosures
「当社がメール配信において利用している外部サービス「ブラストメール」（運営：株式会社ラクスライトクラウド、以下「ラクスライトクラウド社」）におきまして、第三者による不正アクセスが発生し、個人情報が持ち出される事態となりました。」
外部サービスへの不正アクセスにより、当社担当者1名の情報が漏洩対象に含まれた。一方、当社が保管・運用している顧客の個人情報、配信先リスト、顧客データベース等については漏洩対象に含まれていないことを確認している。 - FY2026RestatedAnnual report
「The Company uses anonymized processed information stored in a DMP based on user registration information for services including pinpoint.」
Reiterated the risks of legal liability and loss of trust in the event of a personal information leak, and lower advertising effectiveness due to cookie restrictions and changes in laws and regulations. - 2026-05-15MitigatedBusiness Plan
「1st Party dataの更なる活用を念頭に、保有データを強化して当社の強みを発揮していく」
個人情報・プラットフォーマー動向への対応として、1st Party Dataの活用と新たな収益モデルの確立を示した。 - FY2022RestatedAnnual report
「Recently, platform operators, including those represented by GAFA, have been strengthening restrictions on the use of cookies. The Company is primarily using advertising IDs and promoting the use of anonymized processed information in a manner that does not rely heavily on cookies. However, if relevant guidelines for the various internet media on which the Company places advertisements or for platform operators undergo major changes, or if legal regulations restricting the use of anonymized processed information undergo major changes, this could affect the effectiveness of its advertising and its business and operating results.」
Reiterated the risk of lower advertising effectiveness due to cookie restrictions, changes to platform operators' guidelines and restrictions on the use of anonymized processed information. - FY2021WorsenedAnnual report
「The Company is also monitoring developments in amendments to the Act on the Protection of Personal Information since 2021 and developing internal systems and providing training to ensure appropriate operations. Recently, platform operators, including those represented by GAFA, have been strengthening restrictions on the use of cookies. The Company is primarily using advertising IDs and promoting the use of anonymized processed information in a manner that does not rely heavily on cookies. However, if relevant guidelines for the various internet media on which the Company places advertisements or for platform operators undergo major changes, or if legal regulations restricting the use of anonymized processed information undergo major changes, this could affect the effectiveness of its advertising and its business and operating results.」
Continues to broadly describe the risk of restrictions on the use of anonymized processed information arising from legal and regulatory changes, cookie restrictions by platform operators and changes to relevant guidelines, including developments in amendments to the Act on the Protection of Personal Information. - FY2020WorsenedAnnual report
「Recently, platform operators, including those represented by GAFA, have been strengthening restrictions on the use of cookies. The Company is primarily using advertising IDs and promoting the use of anonymized processed information in a manner that does not rely heavily on cookies. However, if relevant guidelines for the various internet media on which the Company places advertisements or for platform operators undergo major changes, or if legal regulations restricting the use of anonymized processed information undergo major changes, this could affect the effectiveness of its advertising and its business and operating results.」
Expands the description of the risk of lower advertising effectiveness due to cookie restrictions, changes to platform operators' guidelines and restrictions on the use of anonymized processed information, in addition to personal information leaks. - FY2019WorsenedAnnual report
「However, if legal regulations restricting the use of anonymized processed information are enacted or if relevant guidelines for the various internet media on which the Company places advertisements undergo major changes, this could affect the effectiveness of its advertising and its business and operating results.」
Expands the scope of data-utilization risks by explicitly addressing the impact on advertising effectiveness of restrictions on the use of anonymized processed information and changes to relevant guidelines, in addition to the existing risk of personal information leaks. - FY2018First statedAnnual report
「However, if a serious incident such as a personal information leak occurs, the Company may incur legal liability, including liability for damages. It may also lose the trust of advertisers and users, and deterioration of its brand image could affect its business and operating results.」
Describes the possibility that personal information leaks and other incidents could lead to legal liability, loss of trust among advertisers and users, and deterioration of the brand image.