Shift in sales policy in response to the market shift toward programmatic advertising
First written in FY2018. 3 of 10 entries say "Reframed", first in FY2020. Latest entry: FY2026.
No other company in this theme has enough history to compare yet.
- FY2026ReframedAnnual report
「With a view to the future integration of UI with AI across all internet media, we have positioned this as the “AI UI Business.”」
The previous policy of shifting from reservation-based advertising to programmatic advertising was reorganized into the AI UI Business, centered on the integration of AI into our existing HR and advertising services. - FY2022RestatedAnnual report
「We will focus on expanding in the recruitment advertising market, which is highly likely to undergo significant change, by making full use of our proprietary database and expertise in ad technology. In response to the structural labour shortage resulting from the declining birth rate and ageing population, the recruitment advertising sector is undergoing a major shift from conventional reservation-based advertising to programmatic recruitment advertising. Through pinpoint and the HR Ads Platform, we will address social issues in the recruitment advertising market by helping recruiting companies resolve labour shortages and providing jobseekers with optimal employment opportunities.」
The disclosure reiterates the policy of using a proprietary database and ad technology to move from reservation-based advertising to programmatic recruitment advertising and address labour shortages. - FY2022-Q1RestatedAnnual report
「The HR Technology business serves customers in the recruitment industry and combines the know-how and technology we have developed in the recruitment advertising field. It includes the Job Search Engine, HR Ads Platform, and JobOre. During the fiscal year, we concentrated internal resources on the HR Ads Platform and worked to strengthen its integration with new recruitment media and ATSs.」
The disclosure reiterates the policy of combining know-how and technology in the recruitment advertising field, concentrating resources on the HR Ads Platform, and strengthening integration with recruitment media and ATSs. - FY2021ReframedAnnual report
「We will focus on expanding in the recruitment advertising market, which is highly likely to undergo significant change, by making full use of our proprietary database and expertise in ad technology. In response to the structural labour shortage resulting from the declining birth rate and ageing population, the recruitment advertising sector is undergoing a major shift from conventional reservation-based advertising to programmatic recruitment advertising. Through pinpoint and the HR Ads Platform, we will address social issues in the recruitment advertising market by helping recruiting companies resolve labour shortages and providing jobseekers with optimal employment opportunities.」
The shift in policy from reservation-based advertising to programmatic recruitment advertising was reorganised as a strategy to address social issues such as labour shortages by using a proprietary database and ad technology. - FY2021-Q3AdvancedAnnual report
「In October 2020, we launched the "HR Ads Platform," a platform for programmatic recruitment advertising, and began partnering with job websites and cloud services for building job websites.」
The disclosure describes concrete progress on the policy of moving from reservation-based job listings to programmatic job listings, namely, the launch of the HR Ads Platform and the start of partnerships with recruitment-related services. - FY2021-Q2RestatedAnnual report
「We have been preparing to build the "HR Ads Platform," a platform for programmatic recruitment advertising.」
Preparations to build the HR Ads Platform continued under the policy of moving from reservation-based job listings to next-generation programmatic job listings. No milestone indicating completion or other new achievement is stated. - FY2021-Q1AdvancedAnnual report
「We have been preparing to build the "HR Ads Platform," a platform for programmatic recruitment advertising.」
The disclosure describes concrete progress on the policy of moving from reservation-based job listings to next-generation programmatic job listings, namely, preparations to build the HR Ads Platform. - FY2020ReframedAnnual report
「For the fiscal year ending March 2021, we will work to build the "HR Ads Platform," a platform for programmatic recruitment advertising, to move from conventional reservation-based job listings to next-generation programmatic job listings.」
The disclosure was reorganised from the expression "a change in the conventional sales policy" into a plan to build a platform to move from reservation-based job listings to next-generation programmatic job listings. - FY2019DroppedAnnual reportThis filing does not explicitly state a change in sales policy accompanying the market shift toward programmatic advertising. However, the policy of expanding "pinpoint and other programmatic advertising" continues in a separate thread.
- FY2018First statedAnnual report
「In light of the market shift toward programmatic advertising and the resulting change in sales policy, we carefully considered the outlook for operating results from the next fiscal year onward. From the perspective of maintaining financial soundness, we therefore decided to reverse part of the deferred tax assets and recorded ¥38.654 million as income taxes—deferred.」
The disclosure states that the sales policy will change from the next fiscal year onward in response to the market shift toward programmatic advertising.