Strengthening sales of meat brands, including "Yume no Daichi" and "AURORA ANGUS BEEF"

「In Japan, we focused on collaboration with Group companies and worked to develop sales channels for domestic beef and establish bases to strengthen exports.」

「In Hokkaido, we worked not only to improve the supply capacity of our own domestic pork brand, Yumeno Daichi, but also to expand export capabilities by leveraging regional advantages. In the domestic beef business, we worked to increase Wagyu handling volumes and expand exports in response to domestic and overseas demand.」

「In Hokkaido, following completion of the domestic pork production expansion project carried out the year before last, we worked to improve supply capacity and promote exports in addition to strengthening domestic sales. In the domestic beef business, we worked to increase Wagyu handling volumes and expand exports.」

「In the pork business, we worked to improve the quality of our proprietary Yumeno Daichi brand and strengthen exports.」

「In Hokkaido, the project to increase domestic pork production was completed last year, and we have worked to strengthen sales and promote exports by leveraging Hokkaido’s geographic advantages. In the domestic beef business, we steadily worked to increase handling volumes and expand Wagyu exports.」

「In the production business, the company completed its investment to increase the number of pigs raised under the Yume no Daichi pork brand in Hokkaido, on which it had focused for many years, and began shipments from the new farm.」

「Through these measures, the meat manufacturing and wholesale business worked to strengthen and expand its ability to procure food ingredients, while establishing the foundations of and promoting sales of Yumeno Daichi and Aurora Beef as part of its brand strategy.」

「We also advanced the development of meat products using these brands. In the products business, we renewed standard products such as Kotetchan and Kotetchan Beef Offal Hot Pot, worked to strengthen sales, expanded our production facilities, and continued to establish a structure capable of meeting increasingly sophisticated customer requirements.」

「In the United States, we implemented measures to improve the quality of Aurora Angus Beef, which specializes in premium Angus beef, while in Hokkaido we expanded the production base for the Yumeno Daichi pork brand.」

「As part of our brand strategy, we worked to establish and strengthen the foundations of brands including the Hokkaido pork brand Yumeno Daichi and the U.S. premium beef brand Aurora Beef, as well as to promote their sales.」

「In the meat manufacturing and wholesale business, we focused on stabilizing the operations of meat production facilities, including the Hidaka Meat Center in Hokkaido and AURORA PACKING COMPANY in the United States, and strengthened sales of Yumeno Daichi branded pork and AURORA ANGUS BEEF, which specializes in premium U.S. Angus beef.」

「In the meat production division, we strengthened the production system for Aurora Angus Beef, which specializes in premium U.S. Angus beef, and in Hokkaido we planned and prepared to increase the number of pigs raised under the Yumeno Daichi branded pork line.」

「These measures established an integrated pork business structure in Hokkaido, and the meat manufacturing and wholesale business will roll out the premium pork brand Yumeno Daichi nationwide.」

「We also worked to strengthen sales of meat brands produced at these facilities, including Yumeno Daichi and AURORA ANGUS BEEF.」