Komori
B-R 31 Ice Cream (2268) · InitiativeAdvanced

Refreshing the corporate logo, packaging and takeout products

First written in FY2021-Q2. 2 of 5 entries say "Restated". Latest entry: FY2026-H1.

5entries
6years
1from disclosures
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How it moved
ProgressHeldSoftenedWorseRestatedFY2021-Q2 – FY20212021: 220212022: 120222023: 020232024: 020242025: 020252026: 22026
Same theme, other companies
Corporate Brand Refresh and Embedding a New Customer ExperienceA theme 19 companies write about · 0 as a headwind · 19 as a tailwind

The whole theme swung hardest in 2026: 2 of 6 companies on the "Worse" side.

3 other companies' latest entry also says "Advanced".

Ridges = years it wrote progress, valleys = years it wrote worse. Most hopeful companies at the back. Drag to turn, scroll to zoom, right-drag to pan. On a phone, two fingers turn and pinch to zoom; one finger scrolls the page.
Showing 14 of the 19 companies compared. The sentences above are computed from all 19.
Full recordFilings, disclosures and news, newest first
  1. FY2026-H1AdvancedAnnual report

    「2026年4月1日よりブランドロゴをリニューアルし」

    2026年4月1日からブランドロゴを刷新し、2021年の刷新後も新たなブランドイメージ施策を実施している。
  2. 2026-07-23AdvancedResults briefing materials

    「The brand logo was renewed on 1 April 2026. Product packaging was completely redesigned, and the introduction of new store designs is proceeding successively.」

    Renewed the brand logo and product packaging again and is proceeding with the introduction of new store designs.
  3. FY2021RestatedAnnual report

    「As a new image strategy, we renewed the corporate logo on 1 April, refreshed the packaging accordingly and launched the Variety Box as a takeout product.」

    2021年4月1日からのロゴ・パッケージ刷新と、持帰り向けバラエティボックスの展開を再掲している。
  4. FY2021-Q3RestatedAnnual report

    「As a new image strategy, we renewed the corporate logo on 1 April, refreshed the packaging accordingly and launched the Variety Box as a takeout product.」

    2021年4月1日からのロゴ・パッケージ刷新と、持帰り向けバラエティボックスの展開を継続して記載している。
  5. FY2021-Q2First statedAnnual report

    「As a new image strategy, we renewed the corporate logo on 1 April, refreshed the packaging accordingly and launched the Variety Box as a takeout product.」

    As a new image strategy, the company refreshed its corporate logo and packaging from 1 April 2021 and launched the Variety Box for takeout.
Moved together

"Increasing sales through major value promotions and seasonal campaigns" moved the same way as this thread, in the same document, in 2 of its 5 moves.

22222★12345
  1. ★This thread
  2. 1Increasing sales through major value promotions and seasonal campaigns2×
  3. 2Amplifying campaigns through the membership site, social media and gaming apps2×
  4. 3Strengthening the ice cream cake product lineup2×
  5. 4Consecutive growth in same-store sales and record retail sales2×
  6. 531Club members’ contribution to sales and higher spending2×

★ is this thread; numbers match the list above. The number on a line is how many documents both moved the same way in; lines between the other threads count the documents they moved together in too. Threads that move together often sit closer.

When this could move next
No upcoming earnings preview for B-R 31 Ice Cream yet. It last moved in the Results briefing materials of 2026-07-23: "Advanced".
News
No news is linked to this thread yet. When an article touches it, it will appear here by date.