Structural Reform Through Brand Concentration and a Robust Earnings Base

「In the sales division, we continued to focus on strengthening sales of our core products (TOP6＋2) and pursued greater efficiency in production and sales.」

「Deepening the concentration strategy for core brand “TOP6+2”」

「The Sales Division focused on selling core products (TOP6+2) and promoted their establishment as standard products. Although results exceeded the previous year over the period as a whole, growth slowed in the latter part of the first half due to the impact of price revisions and other factors.」

「The Sales Division focused on sales of core products (TOP6+2) to strengthen earnings through more efficient production and sales, and sought to expand and concentrate on standard products by working to improve recognition. As a result, it achieved sales performance exceeding the previous fiscal year for many products, including “田舎のおかき,” “黒豆せんべい,” “味しらべ” and “ぬれせんべい・ぬれおかき.”」

「The Sales Division continued to focus on sales of core products (TOP6+2) and promoted measures to increase their market penetration. As a result, core products including “黒豆せんべい,” “味しらべ” and “田舎のおかき” recorded substantial growth. “田舎のおかき” in particular became a leading product as wider distribution improved brand recognition.」

「The Sales Division focused on sales of core products (TOP6+2), emphasizing efficient production and sales. It recorded sales performance exceeding the previous period, led by “田舎のおかき,” for which production capacity had been expanded. “THEひとつまみ” and “味しらべ” also recorded steady growth, while core product “黒豆せんべい” remained relatively sluggish, prompting a policy of strengthening recovery measures.」

「The Sales Division focused on sales of core products (TOP6+2) and emphasized efficiency while the overall market remained firm. As it resolved shipment adjustments for “田舎のおかき,” sales performance for the period exceeded the previous period. “THEひとつまみ,” “ぬれせんべい・ぬれおかき” and “味しらべ” in particular recorded steady growth.」

「The Sales Division focused on selling core products (TOP6+2), maintaining the momentum from the previous period. Although it was forced to adjust shipments of some “田舎のおかき,” sales performance overall benefited from firm market conditions and exceeded the previous period. “味しらべ” and “大袖振豆もち” in particular recorded substantial growth.」

「We will work to expand the market share of our core brand “TOP6+2” (岩塚の黒豆せんべい, 味しらべ, 田舎のおかき, THEひとつまみ, 大袖振豆もち, ふわっと, plus バンザイ山椒 and きなこ餅), thereby improving productivity and strengthening earnings power.」

「Until summer, the Sales Division was forced to operate under an unusual sales structure that prioritized product supply in response to substitution demand, and had no choice but to postpone its annual plans for promotional products and others. Nevertheless, core products (TOP6+2) recorded solid growth.」

「In response to substitution demand, the Sales Division made maintaining standard-product shelf space its top priority and focused on stable supplies of core products such as “田舎のおかき” (TOP6+2). It refrained from expanding promotional products concentrated at specific companies and worked to distribute products broadly to help resolve shortages nationwide. As market conditions stabilized, it began successively introducing new products such as the “米技心” series, whose launch had been held back to prioritize product supply, in an effort to secure revenue.」

「In response to substitution demand, the Sales Division made maintaining standard-product shelf space its top priority and focused on stable supplies of core products (TOP6+2), including “黒豆せんべい” and “田舎のおかき,” even postponing the launch of new products.」

「The Marketing Division continued to differentiate its offerings through proposals for displays highlighting “100% Japanese rice,” while strengthening sales of “バンザイ山椒” and “バター餅,” which feature appealing packaging, in addition to its core standard products (TOP7).」

「The Marketing Division continued to differentiate its offerings through proposals for displays highlighting “100% Japanese rice,” while strengthening sales of new products such as “バンザイ山椒” and “バター餅” in addition to its core standard products (TOP7).」

「In addition to core products in the TOP 7, including 「田舎のおかき」 and 「黒豆せんべい」, we focused on strengthening sales of new products such as 「バンザイ山椒」 and 「バター餅」.」

「・Increasing the market share of TOP 7 plus mochi products We will add 「黄金揚げもち」, a mochi product that draws on our strengths, to the TOP 6 brands and strengthen the 岩塚 brand as a TOP 7 brand. By strengthening sales of the TOP 7 brands, we will improve productivity and efficiency, deliver the deliciousness of rice crackers made with 100% Japanese rice, and aim to become No. 1 in the mochi-products market.」

「In the Sales Division, we continued to pursue differentiation, including in-store proposals highlighting the high quality of 100% domestically grown rice, and focused on expanding sales of TOP 6 products such as the core 「田舎のおかき」 and 「岩塚の黒豆せんべい」. We also addressed demand for at-home drinking through 「大人のおつまみ」 and reduced packaging materials through slim packs, working to strengthen sales.」

「We added the new product 「黄金揚げもち」 to core products in the TOP 6, including 「岩塚の黒豆せんべい」 and 「田舎のおかき」, and focused on strengthening concentrated sales.」

「Strengthening the domestic-rice range by adding the new 「黄金揚げもち」 product to the TOP 6 brands」

「In the Sales Division, we pursued differentiation by promoting the use of 100% domestically grown rice, broadly rolled out seasonal products made with freshly harvested rice to highlight their freshness, and worked to embed the deliciousness of the 岩塚 brand. We also focused on expanding sales of TOP 6 products, including 「田舎のおかき」 and 「岩塚の黒豆せんべい」.」

「In the Sales Division, we continued to strongly promote the use of 100% domestically grown rice to strengthen our differentiation strategy from competitors, and focused on expanding TOP 6 plus baby products.」

「The company aims to improve brand strength and productivity through selective concentration on the TOP 6 brands plus baby products.」

「In the Sales Division, we strengthened our differentiation strategy from competitors by highlighting the use of 100% domestically grown rice and worked to strengthen our Top 6 products. We also broadly rolled out products made with freshly harvested rice and sought to further enhance the 岩塚 brand by strongly promoting the seasonal freshness of domestically grown rice.」

「In the Sales Division, we continued to highlight the use of 100% domestically grown rice and worked to strengthen our Top 6 products.」

「・Building the foundation of the 岩塚 brand and expanding awareness To communicate the advantages of using 100% domestically grown rice, we will continue to focus on strengthening our TOP 6 core products and seek to further expand market share and awareness.」

「With structural reform centered on brand concentration, the company is working under the basic policy of 「challenging new growth」 through productivity improvements, capital investment in equipment for quality assurance, advertising to expand corporate awareness, and the reallocation of human resources to support all channels」