Seasonality of Sales Driven by Event-Based Shopping Campaigns
First written in FY2017-Q3. 30 of 36 entries say "Restated". Latest entry: FY2027-H1.
The whole theme swung hardest in 2025: 2 of 9 companies on the "Worse" side.
1 other company's latest entry also says "Other".
- FY2027-H1Valentine's campaign brought forward while summer campaign remained weakAnnual report
「The Valentine's campaign shifted toward January of the previous fiscal year, while the summer campaign, including the midyear gift-giving season, was sluggish.」
The trend of bringing forward the Valentine's campaign continued, while weak summer campaigns, including the midyear gift-giving season, were also identified as a sales factor. - FY2026-H1The trend of bringing forward the Valentine's campaign became apparentAnnual report
「Although baked goods such as cookies performed strongly, the Valentine's campaign shifted toward an earlier start, while consumers held back on purchases of fresh Western confectionery because of their preference to save money.」
It states that, in addition to the seasonality of event-based campaigns, the Valentine's campaign shifted toward an earlier start and consumers held back on purchases of fresh Western confectionery. - FY2025-H1RestatedAnnual report
「As foot traffic recovered, event-based campaigns such as Valentine's Day and White Day performed solidly, which also supported sales.」
It reconfirms the seasonality in which event-based campaigns such as Valentine's Day and White Day affect sales. - FY2025-Q1RestatedAnnual report
「As foot traffic recovered, event-based campaigns such as Valentine's Day and White Day performed solidly, which also supported sales.」
It reconfirms the seasonality in which event-based campaigns such as Valentine's Day and White Day affect sales. - FY2024RestatedAnnual report
「In addition to the solid performance of the Valentine's campaign, baked goods, seasonal gifts and souvenir products performed strongly as foot traffic recovered.」
Full-year results reconfirm that event-based and seasonal products, including Valentine's products, seasonal gifts and souvenir products, affect sales. - FY2024-Q3RestatedAnnual report
「The Group's sales are subject to seasonal fluctuations, and sales in the third quarter, when there are fewer major events such as Valentine's Day, the midyear gift-giving season, year-end gifts and Christmas, tend to be lower than sales in the other quarters.」
Sales fluctuate seasonally according to the number and scale of events, with sales in the third quarter tending to be relatively lower, a pattern that has been reconfirmed. - FY2024-Q2RestatedAnnual report
「Despite the impact of the egg shortage, strong sales of baked goods and the early rollout of summer gift products resulted in sales of ¥8,758 million for the second-quarter cumulative consolidated period, up 9.6% year on year.」
It reconfirms the structure in which seasonal and event-based products, including baked goods and summer gifts, affect sales. - FY2024-Q1RestatedAnnual report
「Despite the impact of the egg shortage, strong sales of baked goods and the early rollout of summer gift products resulted in sales of ¥8,758 million for the first-quarter cumulative consolidated period, up 9.6% year on year.」
It reconfirms the structure in which event-based and seasonal products, including Valentine's Day and summer gift products, affect sales. - FY2023RestatedAnnual report
「From October onward, the easing of restrictions on activities and other factors helped advance shipments of Christmas and Valentine's products, which performed strongly.」
Full-year results reconfirm that event-based and seasonal products, including Valentine's, Christmas, midyear gift and year-end gift items, affect sales. - FY2023-Q3RestatedAnnual report
「The Group's sales are subject to seasonal fluctuations, and sales in the third quarter, when there are fewer major events such as Valentine's Day, the midyear gift-giving season, year-end gifts and Christmas, tend to be lower than sales in the other quarters.」
Sales fluctuate seasonally according to the number and scale of events, with sales in the third quarter tending to be relatively lower, a pattern that has been reconfirmed. - FY2023-Q2RestatedAnnual report
「The Group's largest sales campaign, Valentine's Day in February, declined because it coincided with the period when infections with the novel coronavirus were spreading.」
It states that sales of the Group's largest campaign, Valentine's Day, declined because it coincided with the period of the spread of infection, reconfirming the sales structure's dependence on event-based campaigns. - FY2023-Q1RestatedAnnual report
「The Group's largest sales campaign, Valentine's Day in February, was sluggish because it coincided with the peak period for infections caused by the Omicron variant.」
It reconfirms the seasonality in which event-based campaigns such as Valentine's Day affect sales, citing the sluggish campaign as an example of the impact of the spread of the Omicron variant. - FY2022RestatedAnnual report
「For dry confectionery, Valentine's Day in 2021 took place during the second state of emergency, and sales of products made specifically for Valentine's Day declined.」
The results for the current fiscal year reconfirm the seasonality in which event-based campaigns such as Valentine's Day affect product sales. - FY2022-Q3RestatedAnnual report
「The company's sales are subject to seasonal fluctuations, and sales in the third quarter, when there are fewer major events such as Valentine's Day, the midyear gift-giving season, year-end gifts and Christmas, tend to be lower than sales in the other quarters.」
Sales fluctuate seasonally according to the number and scale of events, with sales in the third quarter tending to be relatively lower, a pattern that has been reconfirmed. - FY2022-Q2RestatedAnnual report
「Sales in the Valentine's campaign declined, partly because of the impact of the state of emergency being re-declared in January.」
It reconfirms the seasonality in which the timing of events such as the Valentine's campaign affects sales. - FY2022-Q1RestatedAnnual report
「Sales of baked goods such as the butter-focused brands "Galette au Beurre" and "Feuillage" were strong, but sales of products made specifically for Valentine's Day and White Day declined, resulting in sales slightly below those of the same period of the previous fiscal year.」
It reconfirms the seasonality in which event-based campaigns such as Valentine's Day and White Day affect product sales. - FY2021RestatedAnnual report
「The Valentine's campaign was generally solid, but the impact of the spread of the novel coronavirus began to emerge in March. In April, the declaration of a state of emergency led to commercial facility closures, shorter operating hours and restrictions on nonessential, nonurgent outings, causing sales to fall sharply.」
It reconfirms the seasonality in which the timing of events such as the Valentine's campaign affects sales, stating that the impact of the spread of infection overlapped after the event. - FY2021-Q3RestatedAnnual report
「The company's sales are subject to seasonal fluctuations, and sales in the third quarter, when there are fewer major events such as Valentine's Day, the midyear gift-giving season, year-end gifts and Christmas, tend to be lower than sales in the other quarters.」
Sales fluctuate seasonally according to the number and scale of events, with sales in the third quarter tending to be relatively lower, a pattern that has been reconfirmed. - FY2021-Q2RestatedAnnual report
「The Valentine's campaign was generally solid, but infections began to spread in March, calls were made to refrain from travel and other movement, and a state of emergency was declared in April. As commercial facilities such as department stores and station buildings closed or shortened their hours and people were urged to refrain from nonessential, nonurgent outings, sales fell sharply.」
It describes the seasonality in which the timing of events such as the Valentine's campaign affects sales, while stating that the impact of the spread of infection and restrictions on going out overlapped after the event. - FY2021-Q1RestatedAnnual report
「Sales were supported by generally solid performance in the Valentine's campaign, but the government issued a request to refrain from going out in late February, followed by the declaration of a state of emergency in April.」
It reconfirms the structure in which the timing of events such as the Valentine's campaign affects sales. This time, it states that the impact of the spread of infection and restrictions on going out overlapped after the event-based campaign. - FY2020RestatedAnnual report
「The company worked to generate sales of baked goods through new store openings, including a new brand store inspired by Feuillage. However, summer products, including "Freeze into Sherbet," performed sluggishly because of abnormal weather, including the prolonged rainy season from June onward and successive landfalls of major typhoons, resulting in sales below those of the previous fiscal year.」
Full-year results reconfirm that sales of seasonal and event-based products are affected by weather and seasonal factors, citing weak performance by summer products. - FY2020-Q3RestatedAnnual report
「The company's sales are subject to seasonal fluctuations, and sales in the third quarter, when there are fewer major events such as Valentine's Day, the midyear gift-giving season, year-end gifts and Christmas, tend to be lower than sales in the other quarters.」
Sales fluctuate seasonally according to the number and scale of events, with sales in the third quarter tending to be relatively lower, a pattern that has been reconfirmed. - FY2020-Q2RestatedAnnual report
「The company worked to generate sales of baked goods through new store openings, including a new brand store inspired by Feuillage. However, summer products, including "Freeze into Sherbet," performed sluggishly because of abnormal weather through July, including a prolonged rainy season and low temperatures, resulting in sales below those of the same period of the previous fiscal year.」
It reconfirms that summer and seasonal limited-edition products are affected by weather, citing sluggish sales of summer products due to the prolonged rainy season and low temperatures. - FY2020-Q1RestatedAnnual report
「Sales of fresh Western confectionery exceeded those of the same period of the previous fiscal year, supported by continued strong sales of custard pudding and strong sales of the seasonal limited-edition semi-fresh product "Fukuoka Amaou Strawberry Cake."」
It states that seasonal limited-edition products contributed to sales, reconfirming the structure in which seasonal products affect business results. - FY2019-Q3RestatedAnnual report
「The company's sales are subject to seasonal fluctuations, and sales in the third quarter, when there are fewer major events such as Valentine's Day, the midyear gift-giving season, year-end gifts and Christmas, tend to be lower than sales in the other quarters.」
Sales fluctuate seasonally according to the number and scale of events, with sales in the third quarter tending to be relatively lower, a pattern that has been reconfirmed. - FY2019-Q2RestatedAnnual report
「Sales of summer products remained solid due to the intense heat after the end of the rainy season, although the Valentine's campaign was somewhat challenging.」
It reconfirms that events and seasonal factors, including the Valentine's campaign and summer products, affect sales. - FY2019-Q1RestatedAnnual report
「Sales of dry confectionery were below those of the same period of the previous fiscal year, partly because sales of Valentine's products and chocolate products were somewhat sluggish in February due to the cold wave.」
It reconfirms the structure in which the timing of events such as the Valentine's campaign and seasonal factors affect sales, citing the cold wave as an instance in which the event-based campaign was sluggish. - FY2018RestatedAnnual report
「Sales of dry confectionery exceeded those of the previous fiscal year, supported by strong event-based campaigns, including Valentine's Day, and solid sales of baked goods such as "Feuillage" and "Arcadia."」
Full-year results reconfirm that event-based campaigns, including Valentine's Day, and seasonal products affect sales. - FY2018-Q3RestatedAnnual report
「The company's sales are subject to seasonal fluctuations, and sales in the third quarter, when there are fewer major events such as Valentine's Day, the midyear gift-giving season, year-end gifts and Christmas, tend to be lower than sales in the other quarters.」
Sales fluctuate seasonally according to the number and scale of events, with sales in the third quarter tending to be relatively lower, a pattern that has been reconfirmed. - FY2018-Q2RestatedAnnual report
「Sales were supported by strong event-based campaigns, including Valentine's Day, as well as steady sales of baked goods and custard pudding.」
It reconfirms the structure in which event-based campaigns and seasonal products affect sales. - FY2018-Q1RestatedAnnual report
「Sales were supported by strong event-based campaigns, including Valentine's Day, as well as steady sales of baked goods and custard pudding.」
It states that event-based campaigns, including Valentine's Day, affected first-quarter sales, reconfirming the sales structure's dependence on such events. - FY2017RestatedAnnual report
「Sales of dry confectionery exceeded those of the previous fiscal year, supported by strong event-based campaigns, including Valentine's Day and White Day, as well as solid sales of baked goods such as "Feuillage," summer products and year-end gift items.」
The business results reconfirm that events and seasonal products, including Valentine's Day, White Day, summer products and year-end gifts, affect sales. - FY2017-Q3First statedAnnual report
「The company's sales are subject to seasonal fluctuations, and sales in the third quarter, when there are fewer major events such as Valentine's Day, the midyear gift-giving season, year-end gifts and Christmas, tend to be lower than sales in the other quarters.」
It describes the structural fact that quarterly sales fluctuate according to the number and scale of events such as Valentine's Day, the midyear gift-giving season, year-end gifts and Christmas, with sales tending to be relatively lower in the third quarter.