Intensifying Competition for a Limited Market
First written in FY2018. 4 of 9 entries say "Restated". Latest entry: FY2027-H1.
Morozoff Limited moved to the "Worse" side of this theme in 2025.
0 other companies' latest entry also says "Worsened".
- FY2027-H1WorsenedAnnual report
「Prices continue to rise. Consumers’ preference for saving has strengthened further, and their selectivity regarding products has become increasingly stringent.」
It is stated that rising prices and an increasingly pronounced preference for saving have made consumers more selective about products. - 2026-03-13WorsenedRevision of earnings forecasts
「At the same time, inflation and the downward trend in real wages have continued, making customers more discerning in their response to price revisions and changes in product design.」
Against a backdrop of inflation and continuing negative real wage trends, increasingly selective consumer responses to prices and products are explicitly reflected in reactions to price revisions and product design. - FY2026-H1WorsenedAnnual report
「As inflation and the negative trend in real wages continue, consumers’ preference for saving is strengthening further, and they are becoming increasingly selective about products and prices.」
Rising prices and the negative trend in real wages have strengthened consumers’ preference for saving, making them more selective about products and prices. - FY2024RestatedAnnual report
「In the Western confectionery industry, consumers’ preference for saving has strengthened further as food price increases have gathered pace, and competition among companies for a limited market has become increasingly severe.」
The Company continues to recognize that competition among companies for a limited market is severe against a backdrop of rising food prices and an increasingly pronounced preference for saving. - FY2023RestatedAnnual report
「In the Western confectionery industry, consumers’ preference for saving has strengthened further as food price increases have gathered pace, and competition among companies for a limited market has become increasingly severe.」
The Company continues to recognize that competition among companies for a limited market is severe against a backdrop of rising food prices and an increasingly pronounced preference for saving. - FY2022RestatedAnnual report
「Amid the declining birthrate, population aging and population decline, sales competition across industries and business formats for a limited market is intensifying further.」
The Company continues to recognize that sales competition across industries and business formats is intensifying against a backdrop of the declining birthrate, population aging and population decline. - FY2021WorsenedAnnual report
「Amid the declining birthrate, population aging and population decline, sales competition across industries and business formats for a limited market is intensifying further.」
It is stated that, against a backdrop including population decline, sales competition across industries and business formats for a limited market is intensifying further. - FY2020RestatedAnnual report
「In the confectionery industry, customers’ concern for food safety and security and their preference for saving have remained unchanged, while competition among companies for a limited market has become increasingly severe.」
The severity of competition among companies for a limited market continues to be described as part of the industry environment. - FY2018First statedAnnual report
「In the confectionery industry, customers’ concern for food safety and security and their preference for saving have remained unchanged, while competition among companies for a limited market has become increasingly severe.」
The industry environment is described as one in which competition among companies is intensifying as growth in the confectionery market remains limited.