Differentiating One-on-One Tutoring Brands
First written in FY2016. 23 of 36 entries say "Advanced", first in FY2017-Q2. Latest entry: 2026-08-07.
2 other companies' latest entry also says "Advanced".
- 2026-08-07AdvancedEarnings
「学習塾部門では、クラス指導部門の塾生募集が不調であったものの、個別指導部門の塾生数の増加等により売上高は増加いたしました。」
個別指導部門の塾生数増加が、クラス指導部門の募集不調がある中で学習塾部門の売上高増加に寄与した。 - FY2026AdvancedAnnual report
「One-to-one instruction business 19,739 students 20,590 students +4.3% The number of students increased in the one-to-one instruction business as a result of continuously promoting the core brand’s strength, “Free Step, strong in improving scores and preparing students for university entrance exams,” as well as strengthening web advertising to recruit students.」
The number of students enrolled in the one-to-one instruction business increased 4.3%, from 19,739 in the same month of the previous year to 20,590. Brand promotion and stronger web advertising were cited as customer-acquisition measures. - 2026-05-14AdvancedEarnings
「個別指導部門では、主力ブランド「個別指導学院フリーステップ」の強みである「点数アップと大学受験に強いフリーステップ」の継続的なアピール、塾生募集のＷＥＢ広告の強化等により塾生数は増加いたしました。」
個別指導部門の在籍者数が19,739人から20,590人へ増加し、ブランド訴求とWEB広告強化が施策として継続・具体化した。 - FY2026-H1AdvancedAnnual report
「The number of students increased in the one-to-one instruction business as a result of continuously promoting the core brand’s strength, “Free Step, strong in improving scores and preparing students for university entrance exams,” thereby differentiating it from competitors, as well as strengthening web advertising to recruit students.」
The number of students enrolled in the one-to-one instruction business increased 5.1%, from 18,905 in the same period of the previous year to 19,872. In addition to promoting brand differentiation, stronger web advertising for student recruitment was cited as a specific customer-acquisition measure. - FY2025ReframedAnnual report
「Started providing instruction through satellite classes under the name “Free Step Yoゼミ Satellite Preparatory School” (“Kaisei Education Group Yoゼミ Satellite Preparatory School”) (ended in February 2025), began providing instruction through video classes under the name “Kaisei Education Group Sundai Diverse,” and began providing self-directed learning instruction under the name “Optimal Learning Smart Navigate.”」
The conventional Yoゼミ Satellite Preparatory School business ended in February 2025, and the brand lineup for video and self-directed learning was revised to video-based instruction through Sundai Diverse and self-directed learning instruction through Optimal Learning Smart Navigate. - FY2025-H1AdvancedAnnual report
「The number of students in the Individual Instruction segment increased as the company continually promoted the strengths of its flagship brand, Individual Instruction Academy Free Step, in improving scores and university entrance examinations, strengthened web advertising for student recruitment, and benefited from strong recruitment for summer courses.」
The number of students enrolled in the Individual Instruction segment increased 6.1% year on year from 17,819 to 18,905. The company reported progress in student-recruitment initiatives combining brand promotion, web advertising, and summer-course recruitment. - FY2024AdvancedAnnual report
「The number of students in the Individual Instruction segment increased as the company differentiated itself from competitors by continually promoting the strength of its flagship brand, Individual Instruction Academy Free Step, in improving scores and university entrance examinations, while strengthening its services through operation of its proprietary Learning Management System (LMS), My Step Log, and enhancement of the member website.」
The number of students in the Individual Instruction segment increased 1.9% from 18,094 to 18,441, driven by promotion of the brands' differentiated features and enhancement of the LMS and member website. - FY2024-Q2AdvancedAnnual report
「The number of students in the Individual Instruction segment increased as the company differentiated itself from competitors by continually promoting the strength of its flagship brand, Individual Instruction Academy Free Step, in improving scores and university entrance examinations, while strengthening its services through operation of its proprietary LMS, My Step Log, and enhancement of the member website.」
The number of students enrolled in the Individual Instruction segment was 17,819, up 1.7% year on year, driven by promotion of Free Step's differentiated features and enhancement of the proprietary LMS, My Step Log, and the member website. - FY2024-Q1AdvancedAnnual report
「Although student recruitment was weak in the Class Instruction segment, revenue in the cram-school segment increased owing to growth in student numbers and tuition fee revisions in the Individual Instruction segment.」
Revenue in the cram-school segment increased owing to growth in student numbers and tuition fee revisions in the Individual Instruction segment. Meanwhile, student recruitment was weak in the Class Instruction segment. - FY2023AdvancedAnnual report
「The number of students in the Individual Instruction segment increased as the company differentiated itself from competitors by continually promoting the strength of its flagship brand, Individual Instruction Academy Free Step, in improving scores and university entrance examinations, while strengthening its services through operation of its proprietary Learning Management System (LMS), My Step Log, and enhancement of the member website.」
The number of students in the Individual Instruction segment increased 1.8% year on year through Free Step's focus on university entrance examinations and improving scores, together with enhancement of the LMS, My Step Log, and the member website. - FY2023-Q3AdvancedAnnual report
「In the Individual Instruction Division, revenue increased due to growth in the number of cram-school students, an increase in franchise classrooms and other factors, despite the impact of delays in course progress at Kaisei Education Group Yozemi Satellite Preparatory School.」
Although course progress at Yozemi Satellite Preparatory School was delayed, revenue increased owing to growth in Individual Instruction student numbers and an increase in franchise schools. The company reported measurable progress in attracting students to its Individual Instruction brands. - FY2023-Q2AdvancedAnnual report
「In the Individual Instruction Division, university entrance examinations are a strength of its core brand, Individual Instruction Academy Free Step. The division set a new record for examination successes for the fourth consecutive year in the results of the 2022 university entrance examinations, and strengthened its services by operating its proprietary LMS (Learning Management System), My Step Log, and enhancing its member website, among other initiatives. Despite the impact of the spread of COVID-19, the number of cram-school students remained firm.」
University entrance examination results reached a record high for the fourth consecutive year, and the number of students enrolled in the Individual Instruction segment increased 0.9% year on year alongside enhancement of the LMS, My Step Log, and the member website. Meanwhile, delays in course progress at Yozemi Satellite Preparatory School were identified as a factor behind the revenue decline. - FY2023-Q1WorsenedAnnual report
「Although the number of students in the cram-school segment remained at the same level as in the same period of the previous year despite the spread of the sixth wave of COVID-19, revenue decreased owing to a reduction from the previous term in the number of days in April when spring courses were offered, a decline in student numbers at Kaisei Education Group Yozemi Satellite Preparatory School, and a lower revenue contribution ratio resulting from slower course enrollment than in the previous term.」
While student numbers in the cram-school segment remained at the same level as in the same period of the previous year, revenue decreased owing to lower student numbers at Yozemi Satellite Preparatory School and slower course enrollment. The revenue contribution from existing measures around the Individual Instruction brands weakened. - FY2022-Q3AdvancedAnnual report
「The total number of group students enrolled at the usual November peak, limited to directly operated schools, was 25,715, a significant increase of 5.2% year on year. By segment, the Individual Instruction segment had 17,767 students, up 7.2% year on year.」
The number of students enrolled in the Individual Instruction segment was 17,767, up 7.2% year on year. Student numbers in the segment turned upward from a decline in the same period of the previous year, indicating continued recovery. - FY2022-Q2AdvancedAnnual report
「In the Individual Instruction Division, university entrance examinations are a strength of its core brand, Individual Instruction Academy Free Step. The division set a new record for examination successes at this spring’s highly selective university entrance examinations, and strengthened its services by operating its proprietary LMS (Learning Management System), My Step Log, and enhancing its member website, among other initiatives. As a result, the number of cram-school students increased by more than 10% from the same period of the previous year.」
Combining the strongest-ever results in admissions to highly selective universities, operation of its proprietary LMS, and enhancement of the member website, the company increased student numbers in the Individual Instruction segment by more than 10% year on year. - FY2022-Q1AdvancedAnnual report
「In the Individual Instruction segment, centered on Individual Instruction Academy Free Step, the operation of the company's proprietary LMS, My Step Log, and enhancement of the member website led to a significant recovery in student numbers and an increase in the average price per student.」
The company states that progress in operating its proprietary LMS, My Step Log, and enhancing the member website led to a recovery in student numbers and an increase in the average price per student in the Individual Instruction segment. - FY2021WorsenedAnnual report
「The Individual Instruction segment had 17,660 students, up 0.7% year on year. Student numbers increased as the company continued to promote the brand's distinctive feature of being strong in improving scores and university entrance examinations.」
Although the brand-promotion strategy continued, the number of students enrolled at the end of November was 16,611, down 5.9% year on year. - FY2021-Q3WorsenedAnnual report
「The total number of group students at the usual November peak, limited to directly operated schools, was 24,492, down 6.0% year on year. By segment, there were 16,611 students in the Individual Instruction segment, down 5.9%, 6,975 in the Class Instruction segment, down 7.7%, 699 in the Childcare segment, up 8.0%, and 207 in the Other Instruction segment, up 5.1%.」
The number of students enrolled in the Individual Instruction segment was 16,611, down 5.9% year on year. Although higher prices in the Individual Instruction segment contributed to a recovery in revenue, student numbers remained below the previous year. - FY2021-Q2WorsenedAnnual report
「The number of students in the Individual Instruction segment decreased from 17,105 to 15,762, representing a decline of 7.9%.」
The number of students enrolled in the Individual Instruction segment decreased from 17,105 in the same period of the previous year to 15,762. However, the company states that new student enrollment in August and September exceeded the previous year. - FY2020RestatedAnnual report
「Although demand from students in examination years was weaker, student numbers in the Individual Instruction segment remained solid as the company continued to promote its brand's distinctive feature of being strong in improving scores and university entrance examinations.」
The company again confirmed its policy of maintaining and increasing student numbers in the Individual Instruction segment by continuing to promote Free Step's focus on improving scores and university entrance examinations, even in an environment of weak demand from students in examination years. - FY2020-Q3RestatedAnnual report
「The Individual Instruction segment had 17,660 students, up 0.7% year on year. Student numbers increased as the company continued to promote the brand's distinctive feature of being strong in improving scores and university entrance examinations.」
The company continued to promote Free Step's focus on improving scores and university entrance examinations, and the number of students in the Individual Instruction segment was 17,660, up 0.7% year on year. - FY2020-Q2AdvancedAnnual report
「The number of students in the Individual Instruction segment increased as continued promotion of the strengths of its flagship brand, Individual Instruction Academy Free Step, strengthened its ability to attract students.」
The company continued to promote Free Step, and the number of students enrolled in the Individual Instruction segment increased 1.9% year on year from 16,778 to 17,105. - FY2020-Q1AdvancedAnnual report
「The number of students in the Individual Instruction segment increased as the company strengthened its ability to attract students by leveraging the strengths of its flagship brand, Individual Instruction Academy Free Step. Revenue also increased year on year as the average price per student rose owing to an increase in the number of courses taken per student.」
In addition to attracting students by leveraging Free Step's strengths, the company identified higher prices resulting from an increase in the number of courses taken per student as a specific revenue growth factor. - FY2019RestatedAnnual report
「The Individual Instruction segment contributed to growth in new student enrollment throughout the year by continually promoting its brand's distinctive feature of being strong in improving scores and university entrance examinations. Student numbers also increased after the company established a system enabling students to take video lessons from Yozemi Satellite Preparatory School at nearly all Free Step schools.」
The company continued to expand the Individual Instruction segment through Free Step's focus on improving scores and university entrance examinations and a system enabling students to take Satellite Courses at nearly all schools. - FY2019-Q3RestatedAnnual report
「The total number of group students at the usual November peak, limited to directly operated schools, was 26,191, up 1.8% year on year. By segment, the Individual Instruction segment had 17,530 students, up 3.4%. Student numbers increased as the company continued to promote the brand's distinctive feature of being strong in improving scores and university entrance examinations, and established a system enabling students to take video lessons from Yozemi Satellite Preparatory School at nearly all Free Step schools.」
The company continued to expand the Individual Instruction segment through promotion of Free Step and a system enabling students to take Satellite video lessons at nearly all schools. The number of students in the Individual Instruction segment was 17,530, up 3.4% year on year. - FY2019-Q2AdvancedAnnual report
「The number of students in the Individual Instruction segment increased as the company continued to promote the distinctive features of its flagship brand, Individual Instruction Academy Free Step, and installed Free Step Satellite Courses at nearly all Free Step schools, allowing students to take video lessons from Yozemi Satellite Preparatory School.」
The company continued to promote Free Step and installed Satellite Courses at nearly all schools. The number of students enrolled in the Individual Instruction segment increased 4.4% year on year from 16,065 to 16,778. - FY2019-Q1RestatedAnnual report
「The Individual Instruction segment performed steadily in terms of student numbers and revenue by leveraging the strengths of its flagship brand, Individual Instruction Academy Free Step, which is strong in improving scores and university entrance examinations. At Kaisei Education Group Yozemi Satellite Preparatory School, both student numbers and revenue increased year on year after courses became available at each Free Step school.」
The company continued to report expansion in the Individual Instruction segment through Free Step's focus on improving scores and university entrance examinations and the availability of Satellite Courses at each school. - FY2018AdvancedAnnual report
「In terms of revenue, the Class Instruction segment posted a decline owing to lower student numbers. However, revenue reached ¥11,094,522 thousand, up 3.5% year on year, as growth in student numbers at Individual Instruction Academy Free Step, an increase in Yozemi Satellite Preparatory School participants after making courses available at approximately 60% of Free Step schools, steady franchise expansion in the Individual Instruction segment, the opening of the licensed childcare center Kaisei Nursery School in the Childcare segment, and the opening of Kaisei Academy Japanese Language School in the Other Instruction segment each contributed.」
The company established specific measures to make Yozemi Satellite courses available at approximately 60% of Free Step schools, and reported growth in Individual Instruction student numbers and the contribution of education-related businesses to revenue. - FY2018-Q3AdvancedAnnual report
「Meanwhile, the Individual Instruction segment increased as its flagship brand, Individual Instruction Academy Free Step, continued to perform steadily, and the installation of Free Step Satellite Courses alongside Free Step schools proved effective at Kaisei Education Group Yozemi Satellite Preparatory School.」
The number of students in the Individual Instruction segment was 16,954, up 6.6% year on year. In addition to Free Step's steady performance, Satellite Courses operated alongside schools continued to be cited as a growth factor. - FY2018-Q2AdvancedAnnual report
「Individual Instruction segment 15,350 16,065 +4.7% The Individual Instruction segment is working to increase student numbers by continually promoting the flagship brand, Individual Instruction Academy Free Step, and its distinctive feature of being strong in improving scores and university entrance examinations. At Kaisei Education Group Yozemi Satellite Preparatory School, the installation of Free Step Satellite Courses alongside Free Step schools proved effective, resulting in an increase in the number of group students.」
The number of students in the Individual Instruction segment was 16,065, up 4.7% year on year. In addition to continued brand promotion, the installation of Satellite Courses at Free Step schools was identified as a specific growth factor. - FY2018-Q1AdvancedAnnual report
「In the Individual Instruction segment, both student numbers and revenue increased year on year as the flagship brand, Individual Instruction Academy Free Step, gained recognition for its distinctive feature of being strong in improving scores and university entrance examinations.」
Free Step's focus on improving scores and university entrance examinations gained traction, leading to year-on-year increases in student numbers and revenue. - FY2017RestatedAnnual report
「The number of students in the Individual Instruction segment increased as Kaisei Education Group Yozemi Satellite Preparatory School recovered from a period of weakness, while the company strengthened its ability to attract students by continually promoting the distinctive features of its flagship brand, Individual Instruction Academy Free Step: Free Step, strong in university entrance examinations, and Free Step, strong in improving scores.」
The company again confirmed that student numbers in the Individual Instruction segment increased through the promotion of Free Step and the recovery of Yozemi Satellite Preparatory School. - FY2017-Q3AdvancedAnnual report
「The total number of group students at the usual November peak, limited to directly operated schools, was 25,157, down 1.5% year on year. By segment, there were 8,900 students in the Class Instruction segment, down 7.4%, 15,905 in the Individual Instruction segment, up 1.6%, and 352 in the Other Instruction segment, up 25.7%. The number of students in the Individual Instruction segment increased as Individual Instruction Academy Free Step, the main brand, continued to perform steadily and Yozemi Satellite Preparatory School recovered.」
The number of students in the Individual Instruction segment was 15,905, up 1.6% year on year, with the steady performance of Free Step and the recovery of Yozemi Satellite Preparatory School cited as growth factors. - FY2017-Q2AdvancedAnnual report
「The number of students in the Individual Instruction segment continues to increase, as the company strengthens the appeal of its flagship brand, Individual Instruction Academy Free Step, and the previously sluggish Yozemi Satellite Preparatory School has recovered.」
The number of students in the Individual Instruction segment was 15,350, up 2.1% from the end of the same period of the previous year. The company cited the stronger appeal of its flagship brand and the recovery of Yozemi Satellite Preparatory School as growth factors. - FY2017-Q1Challenge of retaining users after improving brand awarenessAnnual report
「In the Individual Instruction segment, challenges remained in retaining participants in trial lessons, whose numbers had increased as brand awareness improved.」
Although the number of trial-lesson participants has increased as brand awareness has improved, the company states that challenges remain in retaining them as users. - FY2016First statedAnnual report
「The flagship brand, Individual Instruction Academy Free Step, performed steadily after strengthening its ability to attract students by promoting its distinctive features: Free Step, strong in university entrance examinations, and Free Step, strong in improving scores.」
The Individual Instruction segment is strengthening its ability to attract students by focusing on university entrance examinations and improving scores.