Maturation and Contraction of Advertising-Related Markets and High Dependence on Advertising Businesses
First written in FY2016. 5 of 20 entries say "Mitigated", first in FY2017. Latest entry: 2026-04-14.
Chiikishinbunsha moved to the "Worse" side of this theme in 2026, 7 years after the typical company in this theme (2019).
The whole theme swung hardest in 2020: 13 of 25 companies on the "Worse" side.
2 other companies' latest entry also says "Worsened".
- 2026-04-14WorsenedShare Issuance and Disposal
「コア事業であるフリーペーパー市場は成熟期を迎え、市場規模が緩やかに縮小しており、地域経済の成長が鈍化した場合には、販促需要が低下するリスクを抱えております。」
フリーペーパー市場について、成熟期に入り市場規模が緩やかに縮小しているとの認識と、地域経済の成長鈍化による販促需要低下リスクを記載している。 - FY2026-H1Updated interim revenue mixAnnual report
「Revenue from newspaper and other publications ¥582.781 million ¥607.902 million Revenue from distributing inserted flyers ¥617.806 million ¥703.653 million Revenue from comprehensive sales promotion support ¥169.599 million ¥223.234 million Other ¥74.864 million ¥78.927 million Revenue from contracts with customers ¥1,504.983 million ¥1,613.717 million」
Revenue from the 3 advertising-related businesses in the current interim accounting period was ¥1,534.789 million, representing approximately 95.1% of revenue from contracts with customers of ¥1,613.717 million. High dependence on the advertising-related businesses continues. - FY2025MitigatedAnnual report
「The combined revenue of the 3 advertising-related businesses, namely the newspaper and other publications business, the inserted flyer distribution business and the comprehensive sales promotion support business, accounted for 94.6% of the Company's total revenue in the fiscal year ended August 2020, 93.4% in the fiscal year ended August 2021, 94.2% in the fiscal year ended August 2022, 95.0% in the fiscal year ended August 2023, 94.9% in the fiscal year ended August 2024 and 94.0% in the fiscal year ended August 2025, respectively.」
Revenue dependence on the 3 advertising-related businesses declined from 94.9% in the previous fiscal year to 94.0%. Dependence remains high, although their share of the revenue mix has declined slightly. - FY2025-H1Updated interim revenue mixAnnual report
「Revenue from newspaper and other publications ¥642.713 million ¥582.781 million Revenue from distributing inserted flyers ¥617.806 million ¥651.978 million Revenue from comprehensive sales promotion support ¥169.599 million ¥201.586 million Other ¥74.864 million ¥89.755 million Revenue from contracts with customers ¥1,504.983 million ¥1,526.101 million」
Revenue from the 3 advertising-related businesses in the current interim accounting period totaled ¥1,436.345 million, representing approximately 94.1% of revenue from contracts with customers of ¥1,526.101 million. High dependence on the advertising-related businesses continues. - FY2024-Q3Update to third-quarter revenue mixAnnual report
「Revenue from newspaper and other publications ¥910.690 million ¥993.648 million Revenue from distributing inserted flyers ¥1,035.421 million ¥940.570 million Revenue from comprehensive sales promotion support ¥181.925 million ¥255.189 million Other ¥111.824 million ¥113.438 million Revenue from contracts with customers ¥2,239.861 million ¥2,302.847 million」
In the cumulative third quarter, revenue from the 3 advertising-related businesses totaled ¥2,189.407 million, representing approximately 95.1% of revenue from contracts with customers of ¥2,302.847 million, updating the revenue mix. High dependence on the advertising-related businesses continues. - FY2024-Q2Updated second-quarter revenue mixAnnual report
「Revenue from newspaper and other publications ¥642.713 million Revenue from distributing inserted flyers ¥617.806 million Revenue from comprehensive sales promotion support ¥169.599 million Other ¥74.864 million Revenue from contracts with customers ¥1,504.983 million」
In the cumulative second quarter, revenue from the 3 advertising-related businesses totaled ¥1,430.118 million, representing approximately 95.0% of revenue from contracts with customers of ¥1,504.983 million, updating the revenue mix. High dependence on the advertising-related businesses continues. - FY2024-Q1Updated first-quarter revenue mixAnnual report
「Newspaper and other publishing revenue ¥323,880 thousand Insert flyer distribution revenue ¥313,007 thousand Comprehensive sales promotion support revenue ¥80,920 thousand Other ¥36,650 thousand Revenue from contracts with customers ¥754,459 thousand」
In the cumulative first quarter, revenue from the 3 advertising-related businesses was ¥717.807 million, representing approximately 95.1% of revenue from contracts with customers of ¥754.459 million, updating the revenue mix. - FY2023WorsenedAnnual report
「The three advertising-related businesses, namely the newspaper and other publishing business, the insert flyer distribution business and the comprehensive sales promotion support business, accounted for 94.6% of total revenue in the fiscal year ended August 2019, 94.6% in the fiscal year ended August 2020, 93.4% in the fiscal year ended August 2021, 94.2% in the fiscal year ended August 2022 and 95.0% in the fiscal year ended August 2023.」
Dependence on the three advertising-related businesses increased from 94.2% in the previous fiscal year to 95.0%, further reversing the previous declining trend. - FY2023-Q3Updated third-quarter revenue mixAnnual report
「Newspaper and other publishing revenue ¥927,222 thousand ¥910,690 thousand Insert flyer distribution revenue ¥945,043 thousand ¥1,035,421 thousand Comprehensive sales promotion support revenue ¥180,359 thousand ¥181,925 thousand Other ¥122,009 thousand ¥111,824 thousand Revenue from contracts with customers ¥2,174,634 thousand ¥2,239,861 thousand」
For the cumulative third quarter, revenue from the three advertising-related businesses was ¥2,128,036 thousand, representing approximately 95.0% of revenue from contracts with customers of ¥2,239,861 thousand. - FY2023-Q2Updated second-quarter revenue mixAnnual report
「Newspaper and other publishing revenue ¥611,114 thousand ¥585,270 thousand Insert flyer distribution revenue ¥621,070 thousand ¥666,337 thousand Comprehensive sales promotion support revenue ¥125,211 thousand ¥119,486 thousand Other ¥82,881 thousand ¥78,637 thousand Revenue from contracts with customers ¥1,440,278 thousand ¥1,449,732 thousand」
For the cumulative second quarter, revenue from the three advertising-related businesses was ¥1,371,093 thousand, representing approximately 94.6% of revenue from contracts with customers of ¥1,449,732 thousand. - FY2023-Q1Updated first-quarter revenue mixAnnual report
「Newspaper and other publishing revenue ¥305,734 thousand Insert flyer distribution revenue ¥317,187 thousand Comprehensive sales promotion support revenue ¥62,345 thousand Other ¥41,515 thousand Revenue from contracts with customers ¥726,782 thousand」
For the cumulative first quarter, revenue from the three advertising-related businesses was ¥685,266 thousand, representing approximately 94.3% of revenue from contracts with customers of ¥726,782 thousand. - FY2022WorsenedAnnual report
「The three advertising-related businesses, namely the newspaper and other publishing business, the insert flyer distribution business and the comprehensive sales promotion support business, accounted for 95.2% of total revenue in the fiscal year ended August 2018, 94.6% in the fiscal year ended August 2019, 94.6% in the fiscal year ended August 2020, 93.4% in the fiscal year ended August 2021 and 94.2% in the fiscal year ended August 2022.」
Dependence on the three advertising-related businesses increased from 93.4% in the previous fiscal year to 94.2%, reversing the previous declining trend. - FY2022-Q3Updated third-quarter revenue mixAnnual report
「Newspaper and other publishing business ¥927,222 thousand Insert flyer distribution business ¥945,043 thousand Comprehensive sales promotion support business ¥180,359 thousand Other businesses ¥122,009 thousand Revenue from contracts with customers ¥2,174,634 thousand」
For the cumulative third quarter, revenue from the three advertising-related businesses totaled ¥2,052,624 thousand, representing approximately 94.4% of revenue from contracts with customers. - FY2022-Q2Updated second-quarter revenue mixAnnual report
「Newspaper and other publishing business ¥611,114 thousand Insert flyer distribution business ¥621,070 thousand Comprehensive sales promotion support business ¥125,211 thousand Other businesses ¥82,881 thousand Revenue from contracts with customers ¥1,440,278 thousand」
For the cumulative second quarter, revenue from the three advertising-related businesses totaled ¥1,357,395 thousand, representing approximately 94.2% of revenue from contracts with customers of ¥1,440,278 thousand. - FY2021MitigatedAnnual report
「The three advertising-related businesses, namely the newspaper and other publishing business, the insert flyer distribution business and the comprehensive sales promotion support business, accounted for 95.6% of total revenue in the fiscal year ended August 2017, 95.2% in the fiscal year ended August 2018, 94.6% in the fiscal year ended August 2019, 94.6% in the fiscal year ended August 2020 and 93.4% in the fiscal year ended August 2021.」
Dependence on the three advertising-related businesses declined from 94.6% in the previous fiscal year to 93.4%. Dependence remains high, but the percentage declined. - FY2020WorsenedAnnual report
「The three advertising-related businesses, namely the newspaper and other publishing business, the insert flyer distribution business and the comprehensive sales promotion support business, accounted for 95.7% of total revenue in the fiscal year ended August 2016, 95.2% in the fiscal year ended August 2017, 93.9% in the fiscal year ended August 2018, 93.5% in the fiscal year ended August 2019 and 93.9% in the fiscal year ended August 2020.」
Dependence on the three advertising-related businesses increased from 93.5% in the previous fiscal year to 93.9%, reversing the previous declining trend. - FY2019MitigatedAnnual report
「The three advertising-related businesses, namely the newspaper and other publishing business, the insert flyer distribution business and the comprehensive sales promotion support business, accounted for 97.0% of total revenue in the fiscal year ended August 2015, 95.7% in the fiscal year ended August 2016, 95.2% in the fiscal year ended August 2017, 93.9% in the fiscal year ended August 2018 and 93.5% in the fiscal year ended August 2019.」
Dependence on the three advertising-related businesses declined from 93.9% in the previous fiscal year to 93.5%. Dependence remains high, but the percentage continued to decline. - FY2018MitigatedAnnual report
「The three advertising-related businesses, namely the newspaper and other publishing business, the insert flyer distribution business and the comprehensive sales promotion support business, accounted for 97.4% of total revenue in the fiscal year ended August 2014, 97.0% in the fiscal year ended August 2015, 95.7% in the fiscal year ended August 2016, 95.2% in the fiscal year ended August 2017 and 93.9% in the fiscal year ended August 2018.」
Dependence on the three advertising-related businesses declined from 95.2% in the fiscal year ended August 2017 to 93.9% in the fiscal year ended August 2018. Dependence remains high, and the company has identified customer diversification and development of non-advertising businesses as responses to market maturity and an economic downturn. - FY2017MitigatedAnnual report
「The three advertising-related businesses, namely the newspaper and other publishing business, the insert flyer distribution business and the comprehensive sales promotion support business, accounted for 97.3% of total revenue in the fiscal year ended August 2013, 97.4% in the fiscal year ended August 2014, 97.0% in the fiscal year ended August 2015, 95.7% in the fiscal year ended August 2016 and 95.2% in the fiscal year ended August 2017.」
Dependence on the three advertising-related businesses declined from 95.7% in the fiscal year ended August 2016 to 95.2% in the fiscal year ended August 2017. Dependence remains high, but the percentage declined slightly. - FY2016First statedAnnual report
「The three advertising-related businesses, namely the newspaper and other publishing business, the insert flyer distribution business and the comprehensive sales promotion support business, accounted for 97.3% of total revenue in the fiscal year ended August 2013, 97.4% in the fiscal year ended August 2014, 97.0% in the fiscal year ended August 2015 and 95.7% in the fiscal year ended August 2016. The company considers the advertising-related market to have transitioned from a growth phase to a mature phase and to be showing a trend toward a bifurcation in performance. It is expected that the market for the newspaper and other publishing business, the core business, will contract.」
Although dependence on the advertising-related businesses still reached 95.7% in the fiscal year ended August 2016, the company identifies market maturity and contraction of the newspaper and other publishing business's market as risks.