Strengthening Direct and Multi-Pronged Sales to Support Enterprise-Led Vendor Selection
First written in FY2020-Q1. 16 of 20 entries say "Advanced", first in FY2020-Q2. Latest entry: 2026-10-14.
No other company in this theme has enough history to compare yet.
- 2026-10-14Advancedwww.fronteo.comProvided specific details of an upcoming online seminar for legal and compliance personnel on amendments to financial laws.
- 2026-08-14AdvancedEarnings
「As of July 2026, the number of registered members of FRONTEO Legal Link Portal (FLLP), a portal site independently operated by FRONTEO, exceeded 22,000.」
FLLP’s registered membership increased from 20,000 to 22,000, and collaboration with a community for legal and compliance officers also began. - FY2026AdvancedAnnual report
「As of November 2025, the number of published video content items on our proprietary portal, FRONTEO Legal Link Portal, had exceeded 1,000. The number of registered members had reached 20,000. In addition, in January 2026, we established the “Risk Initiative Community,” a community intended to enable corporate legal and compliance professionals to share practical knowledge and issues across company boundaries and strengthen and enhance risk management.」
The company achieved 1,000 portal videos and 20,000 registered members through direct sales and multifaceted marketing initiatives, and established a community for legal and compliance professionals. - FY2026-H1AdvancedAnnual report
「The effects of active marketing activities are emerging, with the number of registered members of our proprietary portal, FRONTEO Legal Link Portal, reaching 20,000. Inquiries and orders from law firms and companies in Japan have remained solid.」
As a measure to pursue direct sales to companies and expand the customer base, registered members of FRONTEO Legal Link Portal increased from 10,000 to 20,000, and inquiries and orders in Japan remained solid. - FY2025AdvancedAnnual report
「We will continue operating the business with a strong focus on revenue correlation by actively pursuing marketing and sales activities through our proprietary portal, FRONTEO Legal Link Portal.」
As measures for direct and multifaceted sales to companies, the company continued marketing and sales activities through its proprietary portal and shifted toward operations focused on their correlation with revenue. - FY2024AdvancedAnnual report
「AI solutions equipped with “KIBIT” have been introduced at MUFG Bank, among others. These contracts are premised on ongoing business relationships, and revenue accumulates as the number of adopting companies increases, making this what is known as a recurring or subscription-based business. During the consolidated fiscal year, revenue in this area accumulated to approximately 60%.」
In company-led sales and customer-base expansion, KIBIT was introduced at MUFG Bank and Takumi KIBIT at Morinaga & Co., resulting in approximately 60% of revenue in the business intelligence field becoming recurring or subscription-based. - FY2024-Q3AdvancedAnnual report
「These activities steadily increased the number of inquiries and orders from client law firms and companies, but it took some time for their effects to emerge, and both revenue and operating profit remained sluggish.」
Marketing activities through FRONTEO Legal Link Portal, study sessions, and webinars increased the number of inquiries and orders. Progress in sales and marketing initiatives was confirmed, but their impact on sales has taken time to emerge. - FY2024-Q2AdvancedAnnual report
「These activities have steadily increased the number of inquiries and orders from customer law firms and companies, but their contribution to net sales has taken time. To achieve our annual sales target, we will continue to actively increase the volume of marketing and sales activities and work to restore net sales by, among other measures, launching a service to preserve the PCs of departing employees.」
The portal, study sessions, and webinars increased the number of inquiries and orders, and the launch of a service to preserve departing employees’ PCs was added as a measure to restore sales. However, their contribution to sales still requires time. - FY2024-Q1Delayed emergence of marketing benefitsAnnual report
「In the Legal Tech AI business, we have actively pursued marketing activities, including through our proprietary portal, FRONTEO Legal Link Portal, study sessions, and webinars, to expand our customer base. However, these activities have taken time to contribute to net sales, and net sales in the first quarter of the current consolidated cumulative period started at the same low level as in the fourth quarter of the previous consolidated fiscal year.」
Measures to expand the customer base, including the portal, study sessions, and webinars, have been stepped up, but their contribution to sales has taken time, resulting in a weak start. - FY2023AdvancedAnnual report
「February 2023: The number of registered users of FRONTEO Legal Link Portal reached 10,000.」
As a measure to pursue direct sales to companies and expand the customer base, the company reached the concrete milestone of 10,000 registered users of FRONTEO Legal Link Portal. - FY2023-Q3AdvancedAnnual report
「Through investment in personnel to build our sales structure and marketing activities using our proprietary portal, FRONTEO Legal Link Portal, we will work to strengthen and expand our customer base in order to restore net sales.」
To address sluggish large-scale projects, the company indicated that it would build its sales structure through investment in personnel and pursue marketing activities using FRONTEO Legal Link Portal to strengthen and expand its customer base. - FY2023-Q1WorsenedAnnual report
「During this period, our US subsidiary was unable to conduct some operations, and its efforts to win large-scale projects were also significantly constrained. As a result, the performance of this business slowed substantially, with net sales declining sharply year on year and quarter on quarter, and the business recording an operating loss.」
Unauthorized access at the US subsidiary constrained some operations and efforts to win large-scale projects, worsening the conditions for implementing measures to pursue direct sales to companies and acquire large-scale projects. - FY2022-Q3AdvancedAnnual report
「By appropriately applying our enhanced AI to address project challenges, we have won projects including investigations related to US bankruptcy litigation and large-scale investigations by the US Department of Justice, broadening the range of projects received. We are also investing in personnel in this business and will strengthen our sales structure so that we can consistently win new large-scale projects.」
To address company-led project selection, the company applied the expanded functions of KIBIT Automator to actual projects, won large-scale projects in the United States, and strengthened its sales structure through investment in personnel. - FY2021AdvancedAnnual report
「During the current consolidated fiscal year, we steadily accumulated orders for projects using KIBIT Automator, mainly from major customers.」
To address company-led vendor selection, the company pursued direct sales and proposal activities for KIBIT Automator, resulting in a buildup of orders, mainly from major customers. - FY2021-Q3RestatedAnnual report
「Going forward, we will accelerate the shift of our sales activities toward the US market and continue building up orders for projects using the AI review tool “KIBIT Automator.”」
In response to sluggish domestic projects, the company indicated that it would continue shifting sales activities toward the US market and expanding orders using KIBIT Automator. - FY2021-Q2AdvancedAnnual report
「Going forward, we will shift our sales activities toward the US market and focus on direct approaches to companies in order to win new large-scale e-discovery projects. In addition, to accelerate the transition to an AI-led business model, we will vigorously pursue proposal-based sales activities for the AI review tool “KIBIT Automator” in the United States.」
To address the changing sales channel, the company set out a specific policy of shifting sales activities to the US market and strengthening direct sales to companies and proposal-based sales for KIBIT Automator in the United States. - FY2020AdvancedAnnual report
「We believe the challenges going forward are to raise awareness and promote understanding of “KIBIT Automator” in both Japan and the United States, further expand its use in the review stage of e-discovery matters, improve earnings through project acquisition, and strengthen the customer base. To address these challenges, we are strengthening corporate sales that directly approach companies selecting vendors, implementing sales and marketing initiatives to raise product awareness, and optimizing personnel.」
To address the shift toward a sales channel in which companies select vendors, the company identified direct sales in Japan and the United States, sales and marketing, and personnel optimization as specific measures for the full fiscal year. - FY2020-Q3AdvancedAnnual report
「We have been promoting proposals for document review using KIBIT Automator, an AI review tool released in March 2019, by quickly responding to these changes in the market environment. During the third quarter, we won a large domestic project using the product.」
Proposal activities for KIBIT Automator, which had been pursued in response to the shift toward customer-company-led sales channels, produced a concrete result in the form of a large domestic order. - FY2020-Q2AdvancedAnnual report
「Regarding the transition in our business model, we have already implemented structural reforms at our US subsidiary. Going forward, to further accelerate this transition globally, we will strengthen proposal activities for “KIBIT Automator” and establish a sales structure suited to the changing sales channel, including the creation of a new cross-divisional organization dedicated to corporate sales, thereby improving order intake prospects.」
To address the changing sales channel, the company said it would strengthen proposal activities for KIBIT Automator and establish a sales structure with a new cross-divisional organization dedicated to corporate sales. - FY2020-Q1First statedAnnual report
「Going forward, we will continue strengthening our sales organization by promoting proposals for “KIBIT Automator,” recommending solutions that can be used during normal operations, strengthening senior management in sales and marketing, promoting technical sales, and expanding multifaceted sales activities. These efforts will improve order intake prospects and increase net sales.」
In response to the shift in the sales channel from law-firm-led vendor selection to customer-company-led selection, the company presented, for the first time, a consolidated set of measures to strengthen direct sales and marketing for securing projects through its US subsidiary, technical sales, solutions for normal operations, and multifaceted sales.