Intensifying competition and price competition among advertising agencies
First written in FY2016. 7 of 10 entries say "Restated". Latest entry: FY2026.
Saylor Advertising moved to the "Worse" side of this theme in 2020, 3 years before the typical company in this theme (2023).
The whole theme swung hardest in 2026: 29 of 91 companies on the "Worse" side.
121 other companies' latest entry also says "Restated".
- FY2026RestatedAnnual report
「Across the various business areas of the group, the company has traditionally competed with leading local advertising agencies and regional offices of major advertising agencies.」
The company continues to recognize competition from leading local advertising agencies, regional offices of major advertising agencies, printing companies, event companies and internet specialists. - FY2024RestatedAnnual report
「The Group has traditionally competed in each of its business areas with leading local advertising companies and regional offices of major advertising companies. In addition, advances in advertising production technology and changes in the nature of advertising businesses that do not use advertising agencies have lowered barriers to entry into the advertising business, resulting in competition from companies outside the advertising industry, such as printing and event companies.」
In addition to leading local advertising agencies and regional offices of major advertising agencies, the company continues to face competition from non-advertising companies, including printing and event companies. - FY2023RestatedAnnual report
「The Group has traditionally competed in each of its business areas with leading local advertising companies and regional offices of major advertising companies. In addition, advances in advertising production technology and changes in the nature of advertising businesses that do not use advertising agencies have lowered barriers to entry into the advertising business, resulting in competition from companies outside the advertising industry, such as printing and event companies.」
In addition to leading local advertising agencies and regional offices of major advertising agencies, the company continues to face competition from non-advertising companies, including printing and event companies. - FY2022RestatedAnnual report
「Across the various business areas of the group, the company has traditionally competed with leading local advertising agencies and regional offices of major advertising agencies.」
The company continues to recognize competition from leading local advertising agencies, major advertising agencies, printing companies, event companies and internet specialists. - FY2021WorsenedAnnual report
「As seen in Europe and the United States in recent years, major consulting firms are also expected to enter the advertising industry in Japan, raising concerns about the diversification of competitors.」
In addition to traditional advertising agencies, printing companies, event companies and internet specialists, major consulting firms are also expected to enter the advertising industry, raising new concerns about the diversification of competitors. - FY2020WorsenedAnnual report
「Advances in advertising production technology and changes in the nature of advertising businesses that do not use advertising agencies have lowered barriers to entry into the advertising business, resulting in competition from companies outside the advertising industry, such as printing and event companies. In addition, the development of new communication methods through internet-centered media has increased the volume of internet advertising handled by the Group year after year, creating new competition from companies specializing in the internet.」
In addition to traditional advertising agencies, the company now faces competition from printing companies, event companies and internet specialists, broadening the competitive landscape. - FY2018RestatedAnnual report
「In addition, as advertisers take a more cautious approach to spending, more planning competitions are adding proposed pricing to the selection criteria, rather than evaluating proposals solely on planning and presentation capabilities.」
The company continues to identify competition among advertising agencies and the increase in planning competitions that include pricing as risks. - FY2018-Q3RestatedAnnual report
「Corporate earnings were also in a difficult position because of intensifying competition across industries and business formats, among other factors.」
The company recognizes that intensifying competition across industries and business categories is putting pressure on corporate earnings, and reiterates the risk of heightened competition. - FY2017RestatedAnnual report
「In addition, as advertisers take a more cautious approach to spending, more planning competitions are adding proposed pricing to the selection criteria, rather than evaluating proposals solely on planning and presentation capabilities.」
The company continues to identify competition from leading local advertising agencies and major advertising agencies, as well as the increase in planning competitions that include pricing, as risks. - FY2016First statedAnnual report
「As advertisers take a more cautious approach to spending, more planning competitions are adding proposed pricing to the selection criteria, rather than evaluating proposals solely on planning and presentation capabilities.」
The company identifies competition from leading local advertising agencies and regional offices of major advertising agencies, and says it will respond by enhancing its services and proposal capabilities.