Stabilizing existing customers and developing new customers
First written in FY2016. 20 of 36 entries say "Advanced", first in FY2017-Q1. Latest entry: 2026-07-31.
Youji moved to the "Worse" side of this theme in 2023.
1 other company's latest entry also says "Worsened".
- 2026-07-31WorsenedEarnings
「課外体育指導の実施会場数及び会員数は、1,316カ所63,332名となりました。前事業年度末における課外体育指導の実施会場数及び会員数は、1,318カ所66,971名でした。」
課外会員数は前事業年度末から3,639名減少し、既存顧客の安定化・顧客基盤の拡大に対して悪化が続いている。 - FY2026WorsenedAnnual report
「As a result of efforts to acquire curricular contracts, attract new extracurricular club members and expand classes for 2-year-olds, the number of contracts for both curricular and extracurricular clubs exceeded the previous corresponding period despite the price increases.」
While the number of contracts for curricular and extracurricular clubs exceeded the previous corresponding period, extracurricular membership declined 1.4% from the end of the previous fiscal year, resulting in mixed trends in the customer base. - FY2026-H1WorsenedAnnual report
「Under these circumstances, we raised fees for both curricular and extracurricular clubs from April 2025 in response to current inflation and higher personnel costs resulting from improved employee compensation. Although the pace of acquiring new extracurricular club members has temporarily slowed following the price increase, we expect a recovery through future initiatives and high-quality instruction services. Meanwhile, the number of contracts for both curricular and extracurricular clubs exceeded the level in the previous interim accounting period.」
While the number of contracts for curricular and extracurricular clubs exceeded the previous interim accounting period, the pace of acquiring new extracurricular club members temporarily slowed after the price increase, resulting in mixed trends in customer-base stabilization and expansion. - FY2025-H1WorsenedAnnual report
「At the end of the interim accounting period, the number of venues providing extracurricular physical education instruction and the number of members were 1,295 venues and 65,212 members, respectively. At the end of the previous fiscal year, the corresponding figures were 1,280 venues and 67,702 members.」
The number of extracurricular venues increased by 15 from the end of the previous fiscal year, while membership declined by 2,490 from 67,702 to 65,212, and the membership base continues to deteriorate relative to the goal of stabilizing existing customers and developing new customers. - FY2024-Q3WorsenedAnnual report
「At the end of the third quarter, the number of venues providing extracurricular physical education instruction and the number of members were 1,279 venues and 66,928 members, respectively. At the end of the previous fiscal year, the corresponding figures were 1,269 venues and 70,122 members.」
The number of extracurricular venues increased by 10 from the end of the previous fiscal year, while membership declined by 3,194 from 70,122 to 66,928. The membership base continues to deteriorate relative to the goal of stabilizing existing customers and developing new customers. - FY2024-Q2WorsenedAnnual report
「At the end of the second quarter, the number of venues providing extracurricular physical education instruction and the number of members were 1,278 venues and 65,786 members, respectively. At the end of the previous fiscal year, the corresponding figures were 1,269 venues and 70,122 members.」
The number of extracurricular venues increased by 9, while membership declined by 4,336 from the end of the previous fiscal year. The membership base continues to deteriorate relative to the goal of stabilizing existing customers and developing new customers. - FY2024-Q1WorsenedAnnual report
「At the end of the first quarter, the number of venues providing extracurricular physical education instruction and the number of members were 1,275 venues and 65,264 members, respectively. At the end of the previous fiscal year, the corresponding figures were 1,269 venues and 70,122 members.」
The number of extracurricular venues increased by 6, while extracurricular membership declined by 4,858 from the end of the previous fiscal year. The membership base is deteriorating relative to the goal of stabilizing existing customers and developing new customers. - FY2023WorsenedAnnual report
「The number of venues providing curricular physical education instruction increased by 9 kindergartens from 1,226 at the end of the previous fiscal year to 1,235 at fiscal year-end. At fiscal year-end, the number of venues providing extracurricular physical education instruction and the number of members were 1,269 venues and 70,122 members, respectively. At the end of the previous fiscal year, the corresponding figures were 1,204 venues and 71,805 members. Extracurricular membership declined 2.3% from the end of the previous fiscal year.」
The number of curricular and extracurricular venues increased, while extracurricular membership declined 2.3% from 71,805 to 70,122, indicating deterioration in the membership base relative to the goal of stabilizing existing customers and developing new customers. - FY2023-Q2WorsenedAnnual report
「At the end of the second quarter, the number of venues providing extracurricular physical education instruction and the number of members were 1,267 venues and 68,268 members, respectively. At the end of the previous fiscal year, the corresponding figures were 1,204 venues and 71,805 members. Although extracurricular membership had not recovered to the previous fiscal year-end level, the company worked to promote enrollment through enrollment campaigns and gymnastics sessions held during parent observation events.」
Although the company promoted enrollment through campaigns and other measures, extracurricular membership declined from 71,805 at the end of the previous fiscal year to 68,268. Meanwhile, the number of venues and contracts is described as trending upward. - FY2023-Q1WorsenedAnnual report
「Under these circumstances, we raised extracurricular club membership fees in some regions from the cumulative first-quarter period. Although the fee increase had an effect, the number of club members as of April 2022 declined even compared with the same month of the previous year, making for a difficult start. From May onward, however, we worked to promote enrollment through special instruction and other measures.」
Although membership fees were raised in some regions, the number of club members as of April 2022 declined year on year. From May onward, the company has worked to promote enrollment through special instruction and other measures. - FY2022AdvancedAnnual report
「In some regions where the state of emergency and the priority preventive measures remained in effect, some venues had to cancel classes because make-up instruction could not be provided. However, efforts to promote enrollment in the core extracurricular clubs enabled us to set a new record high for club membership.」
Despite some cancellations due to infectious disease, efforts to promote enrollment in extracurricular clubs resulted in a new record high for club membership. Extracurricular membership increased 3.2% from 69,592 at the end of the previous fiscal year to 71,805. - FY2022-Q3AdvancedAnnual report
「Under these circumstances, we actively pursued our business by combining in-person and online instruction and improving our instruction services while working to prevent the spread of infection. As a result, the number of contracted kindergartens and the number of customers joining and continuing to use our services increased, enabling us to continue setting new record highs for club membership.」
The company explains that combining in-person and online instruction and improving its services increased the number of contracted kindergartens, new members and continuing customers, allowing it to continue setting new record highs for club membership. - FY2022-Q2AdvancedAnnual report
「Although the prolonged state of emergency meant that there were venues in some regions where we were unable to provide physical education instruction services, the number of customers joining and continuing to use our services increased even under these conditions, enabling us to continue setting new record highs for club membership.」
While some regions continued to face an inability to provide services, the company explains that the number of new and continuing customers increased and that it continued to set new record highs for club membership. - FY2022-Q1AdvancedAnnual report
「Although there were venues in some regions where we were unable to provide physical education instruction services, we applied the lessons learned from the previous fiscal year and worked to improve our instruction services by combining in-person and online instruction to bring satisfaction to customers. As a result, the number of customers joining increased, and we were able to set a new record high for club membership.」
While some regions continued to face an inability to provide services, the combination of in-person and online instruction increased the number of new and continuing customers, and the company explains that it set a new record for club membership. However, extracurricular membership declined from 69,592 to 69,171 at fiscal year-end. - FY2021AdvancedAnnual report
「The number of venues providing curricular physical education instruction increased by 18 kindergartens from 1,175 at the end of the previous fiscal year to 1,193 at fiscal year-end. At fiscal year-end, the number of venues providing extracurricular physical education instruction and the number of members were 1,156 venues and 69,592 members, respectively. At the end of the previous fiscal year, the corresponding figures were 1,142 venues and 65,597 members. Extracurricular membership increased 6.1% from the end of the previous fiscal year.」
The number of curricular venues, extracurricular venues and extracurricular members all increased from the end of the previous fiscal year, indicating customer-base expansion toward stabilizing existing customers and developing new customers. - FY2021-Q3AdvancedAnnual report
「At the end of the third quarter, the number of venues providing extracurricular physical education instruction and the number of members were 1,150 venues and 66,956 members, respectively. At the end of the previous fiscal year, the corresponding figures were 1,142 venues and 65,597 members.」
The number of extracurricular venues increased by 8 from the end of the previous fiscal year, while membership increased by 1,359. The company explains that it achieved a record high number of club members in December 2020, indicating recovery and expansion toward stabilizing existing customers and developing new customers. - FY2021-Q2WorsenedAnnual report
「At the end of the second quarter, the number of venues providing extracurricular physical education instruction and the number of members were 1,141 venues and 63,033 members, respectively. At the end of the previous fiscal year, the corresponding figures were 1,142 venues and 65,597 members.」
The number of extracurricular venues declined by 1 from the end of the previous fiscal year, while membership declined by 2,564 from 65,597 to 63,033. The membership base continues to deteriorate relative to the goal of stabilizing existing customers and developing new customers. - FY2021-Q1WorsenedAnnual report
「At the end of the first quarter, the number of venues providing extracurricular physical education instruction and the number of members were 1,133 venues and 50,373 members, respectively. At the end of the previous fiscal year, the corresponding figures were 1,142 venues and 65,597 members.」
Against the goal of stabilizing existing customers and developing new customers, extracurricular membership declined from 65,597 at the end of the previous fiscal year to 50,373, and the number of extracurricular venues also declined. - FY2020RestatedAnnual report
「We will promote the stabilization of existing contracted kindergartens and the development of new contracted kindergartens. To this end, we will increase the added value of our existing services, differentiate ourselves from competitors and aim to double the number of contracted kindergartens.」
The company reiterates its policy of stabilizing existing contracted kindergartens, developing new contracted kindergartens and doubling the number of contracted kindergartens. - FY2020-Q3AdvancedAnnual report
「The number of venues providing curricular physical education instruction increased by 42 kindergartens from 1,132 at the end of the previous fiscal year to 1,174 at the end of the third quarter. At the end of the third quarter, the number of venues providing extracurricular physical education instruction and the number of members were 1,141 venues and 65,793 members, respectively.」
The number of curricular venues increased by 42 kindergartens from the end of the previous fiscal year, while the number of extracurricular venues reached 1,141 and the number of members 65,793. Both the existing and new customer bases continue to expand. - FY2020-Q2AdvancedAnnual report
「The number of venues providing curricular physical education instruction increased by 36 kindergartens from 1,132 at the end of the previous fiscal year to 1,168 at the end of the second quarter. At the end of the second quarter, the number of venues providing extracurricular physical education instruction and the number of members were 1,136 venues and 63,883 members, respectively.」
The number of curricular venues increased by 36 kindergartens from the end of the previous fiscal year, while the number of extracurricular venues increased by 21 and extracurricular members by 296, indicating customer-base expansion. - FY2020-Q1AdvancedAnnual report
「We believe that bringing joy to people and creating as many fans as possible will lead to higher revenue and profit, and we have worked to secure contracts with new kindergartens and acquire new members.」
The company worked to secure contracts with new kindergartens and acquire new members. The number of venues providing curricular physical education instruction increased by 27 kindergartens from the end of the previous fiscal year to 1,159. Extracurricular membership declined from the end of the previous fiscal year but increased 1.1% year on year. - FY2019AdvancedAnnual report
「We will promote the stabilization of existing contracted kindergartens and the development of new contracted kindergartens. To this end, we will increase the added value of our existing services, differentiate ourselves from competitors and aim to double the number of contracted kindergartens.」
While maintaining the goal of doubling the number of contracted kindergartens, the number of curricular venues reached 1,132 at fiscal year-end, an increase of 41 kindergartens from the end of the previous fiscal year. - FY2019-Q3AdvancedAnnual report
「The number of venues providing curricular physical education instruction increased by 40 kindergartens from 1,091 at the end of the previous fiscal year to 1,131 at the end of the third quarter. At the end of the third quarter, the number of venues providing extracurricular physical education instruction and the number of members were 1,114 venues and 63,507 members, respectively.」
The number of curricular venues increased by 40 kindergartens from the end of the previous fiscal year, while the number of extracurricular venues increased by 22. Extracurricular membership declined, resulting in mixed customer-base expansion centered on the venue count. - FY2019-Q1AdvancedAnnual report
「The number of venues providing curricular physical education instruction increased by 25 kindergartens from 1,091 at the end of the previous fiscal year to 1,116 at the end of the first quarter. At the end of the first quarter, the number of venues providing extracurricular physical education instruction and the number of members were 1,107 venues and 62,063 members, respectively.」
The number of curricular physical education venues increased by 25 kindergartens from the end of the previous fiscal year. Meanwhile, the number of extracurricular members declined, so customer-base expansion progressed on the venue front but showed mixed trends on the membership front. - FY2018AdvancedAnnual report
「The number of venues providing curricular physical education instruction increased by 38 kindergartens from 1,053 at the end of the previous fiscal year to 1,091 at the end of the fiscal year. At the end of the fiscal year, the number of venues providing extracurricular physical education instruction and the number of members were 1,092 venues and 65,696 members, respectively. At the end of the previous fiscal year, the corresponding figures were 1,073 venues and 64,231 members.」
The number of curricular venues increased by 38 kindergartens from the end of the previous fiscal year, while the number of extracurricular venues increased by 19 and extracurricular members by 1,465, confirming customer-base expansion. - FY2018-Q3AdvancedAnnual report
「The number of venues providing curricular physical education instruction increased by 37 kindergartens from 1,053 at the end of the previous fiscal year to 1,090 at the end of the third quarter. At the end of the third quarter, the number of venues providing extracurricular physical education instruction and the number of members were 1,092 venues and 65,925 members, respectively. At the end of the previous fiscal year, the corresponding figures were 1,073 venues and 64,231 members. The number of extracurricular members increased 2.6% from the end of the previous fiscal year. As the number of contracted kindergartens and members increased steadily,」
The number of curricular venues increased by 37 kindergartens from the end of the previous fiscal year, while the number of extracurricular venues reached 1,092 and the number of members 65,925. Extracurricular membership also increased 2.6% from the end of the previous fiscal year, and customer-base expansion is continuing. - FY2018-Q2AdvancedAnnual report
「The number of venues providing curricular physical education instruction increased by 37 kindergartens from 1,053 at the end of the previous fiscal year to 1,090 at the end of the second quarter. At the end of the second quarter, the number of venues providing extracurricular physical education instruction and the number of members were 1,087 venues and 64,479 members, respectively. At the end of the previous fiscal year, the corresponding figures were 1,073 venues and 64,231 members. The number of extracurricular members increased 0.4% from the end of the previous fiscal year. As the number of contracted kindergartens and members increased steadily,」
The number of curricular venues increased by 37 kindergartens from the end of the previous fiscal year, while the number of extracurricular venues increased by 14 and the number of extracurricular members by 248. The customer base continues to expand toward stabilizing existing customers and developing new customers. - FY2018-Q1AdvancedAnnual report
「The number of venues providing curricular physical education instruction increased by 31 kindergartens from 1,053 at the end of the previous fiscal year to 1,084 at the end of the first quarter.」
The number of venues providing curricular physical education instruction increased by 31 kindergartens from the end of the previous fiscal year, indicating expansion of the contracted-kindergarten base. However, the number of extracurricular members declined, and the company does not state that stabilization of existing customers and development of new customers progressed across the board. - FY2017RaisedAnnual report
「In the early-childhood physical education instruction business, we will promote the stabilization of existing contracted kindergartens and the development of new contracted kindergartens. To this end, we will increase the added value of our existing services, differentiate ourselves from competitors and aim to double the number of contracted kindergartens.」
In addition to its existing policy of stabilizing existing customers and developing new customers, the company has stated a more ambitious, quantified goal of doubling the number of contracted kindergartens. - FY2017-Q3AdvancedAnnual report
「The number of venues providing curricular physical education instruction was 1,052 kindergartens at the end of the third quarter. At the end of the third quarter, the number of venues providing extracurricular physical education instruction and the number of members were 1,069 venues and 63,825 members, respectively. As the number of contracted kindergartens and members increased steadily,」
The figures increased from 1,047 curricular venues and 1,064 extracurricular venues with 62,599 members at the end of the second quarter to 1,052 curricular venues and 1,069 extracurricular venues with 63,825 members, and customer-base expansion is continuing. - FY2017-Q2AdvancedAnnual report
「The number of venues providing curricular physical education instruction was 1,047 kindergartens at the end of the second quarter. At the end of the second quarter, the number of venues providing extracurricular physical education instruction and the number of members were 1,064 venues and 62,599 members, respectively. As the number of contracted kindergartens and members increased steadily,」
The figures increased from 1,040 curricular venues and 1,061 extracurricular venues with 61,847 members at the end of the previous quarter to 1,047 curricular venues and 1,064 extracurricular venues with 62,599 members, indicating continued customer-base expansion. - FY2017-Q1AdvancedAnnual report
「The number of venues providing curricular physical education instruction was 1,040 kindergartens at the end of the first quarter. At the end of the first quarter, the number of venues providing extracurricular physical education instruction and the number of members were 1,061 venues and 61,847 members, respectively. As the number of contracted kindergartens and members increased steadily,」
The company states that the number of contracted kindergartens and members increased steadily, indicating measurable progress toward stabilizing existing customers and expanding its customer base. - FY2016First statedAnnual report
「Our top priority is to stabilize existing customers and develop new customers by developing and providing services with even higher added value.」
For curricular physical education instruction, the company explicitly identifies retaining existing customers and acquiring new customers as its top priorities.