ITmedia (2148) · InitiativeFirst statedLatest Earnings presentation (2026-05-26): "Reframed"
Responding to Changes in AI-Search Traffic Through Content, Membership and Partnerships
First written in FY2026-H1. 1 of 2 entries say "Reframed", first in 2026-05-26. Latest entry: 2026-05-26.
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Responding to Changes in Search Traffic Driven by AI SearchA theme 1 companies write about · 1 as a headwind · 0 as a tailwind
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- 2026-05-26ReframedEarnings presentation
「Evolution into a media business optimized for the age of AI Entry into new businesses where our strengths can be applied」
The company organized its response to changes in traffic driven by AI search into 2 directions: evolving its media business and entering new businesses, in addition to individual content, membership-base and partnership initiatives. - FY2026-H1First statedAnnual report
「AI検索の普及等を背景に、BtoBメディアの一部コンテンツに対する検索エンジンからの流入数が減少しております。対策として、コンテンツの最適化を進めると共に、会員基盤を生かしたサービスを強化しております。加えて、AI検索サービス「Perplexity」との提携など、新たな取り組みの開拓にも注力しております。」
AI検索による検索流入減少への対応として、コンテンツ最適化、会員基盤を活用したサービス強化、AI検索サービスPerplexityとの提携を初めて具体的に示した。