Contents of this document
- Revenue Growth210 million yen
- BtoB Media Business-10 million yen
- BtoC Media Business221 million yen
- Labor and Personnel Costs182 million yen
- System enhancements, 25th-anniversary events, one-time M&A-related expenses, and outsourcing expenses64 million yen
- Other226 million yen
- Year-on-year change in operating income-263 million yen
- Making マジセミ株式会社 a subsidiary through the acquisition of 100% of its sharesShare acquisition price¥2 billionShare acquisition date1 April 2026
- Transition to a data-driven media-plus business suited to the AI era
- Expansion into new media areas, media alliances, and new formats including video and audio
- Expansion into consulting, research, advisory, and other services for technology buyers
- BtoB media business customer count1,033 companiesYear on year against the same period last year-0.3%
- BtoB media business average revenue per customer¥563 10,000Year on year against the same period last year-3.3%
- BtoC media business PVs (monthly average)265 million page viewsYear on year against the same period last year-18.1%
- BtoC media business advertising rate (CPM)530 yenYear on year against the same period last year+40.5%
- 1,033 companiesVolume indicatorBtoB media business customer countYear on year against the same period last year-0.3%
- ¥563 10,000Price indicatorBtoB media business average revenue per customerYear on year against the same period last year-3.3%
- 265 million page viewsVolume indicatorBtoC media business PVs (monthly average)Year on year against the same period last year-18.1%
- 530 yenPrice indicatorBtoC media business advertising rate (CPM)Year on year against the same period last year+40.5%
- Technology market¥20 trillion
- Digital customer acquisition spending¥100 billion–¥200 billion
- Market share of digital customer acquisition spending0.5%~1.0%
| Item | Details |
|---|---|
| Document type | Earnings presentation |
| Fiscal Period Covered | Fiscal year ending March 2026 |
| Net Sales | 8,311 million yen (YoY +2.6%) |
| Operating profit | 1,765 million yen (YoY -13.0%) |
| Ordinary income | 1,801 million yen (YoY -13.7%) |
| Net income | 1,191 million yen (YoY -20.4%) |
| Operating profit margin | 21.2 % |
| Full-year earnings forecast | Fiscal year ending March 2027: Specific forecasts for revenue, operating profit, profit before tax, and profit for the period are Not disclosed. The company plans to achieve record-high revenue and its first profit increase in 4 fiscal years. |
| Progress against full-year forecast | BtoB Media Business Sales 94.6 % / BtoB media business media revenue Sales 93.8 % / BtoB media business subsidiary revenue Sales 100.3 % / BtoC Media Business Sales 112.8 % |
| Segment results | BtoB Media Business Sales 6,619 million yen (YoY -0.2%) / Operating profit 1,207 million yen (YoY -29.1%) / BtoC Media Business Sales 1,691 million yen (YoY +15.1%) / Operating profit 557 million yen (YoY +71.9%) |
| Breakdown of Factors Affecting the Change | Factors Revenue Growth / Amount 210 million yen, Factors BtoB Media Business / Amount -10 million yen, Factors BtoC Media Business / Amount 221 million yen, Factors Labor and Personnel Costs / Amount 182 million yen, Factors System enhancements, 25th-anniversary events, one-time M&A-related expenses, and outsourcing expenses / Amount 64 million yen, Factors Other / Amount 226 million yen, Factors Year-on-year change in operating income / Amount -263 million yen |
| Key KPIs | Indicator name BtoB media business customer count / Value 1,033 companies / Year on year against the same period last year -0.3 companies, Indicator name BtoB media business average revenue per customer / Value ¥563 10,000 / Year on year against the same period last year ¥-3.3 10,000, Indicator name BtoC media business PVs (monthly average) / Value 265 million page views / Year on year against the same period last year -18.1 million page views, Indicator name BtoC media business advertising rate (CPM) / Value 530 yen / Year on year against the same period last year 40.5 yen |
| Unit price and quantity metrics | Volume indicator BtoB media business customer count / Value 1,033 companies / Year on year against the same period last year -0.3 companies, Price indicator BtoB media business average revenue per customer / Value ¥563 10,000 / Year on year against the same period last year ¥-3.3 10,000, Volume indicator BtoC media business PVs (monthly average) / Value 265 million page views / Year on year against the same period last year -18.1 million page views, Price indicator BtoC media business advertising rate (CPM) / Value 530 yen / Year on year against the same period last year 40.5 yen |
| Number of employees | Number of Employees 460 people |
| Medium-term management plan targets | Target FY29 EPS ¥140 / Target fiscal year FY29 |
| Payout ratio | Dividend payout ratio to reach approximately 70% for the current fiscal year dividend |
| Market Size / Share | Item Technology market / Value ¥20 trillion, Item Digital customer acquisition spending / Value ¥100 billion–¥200 billion, Item Market share of digital customer acquisition spending / Value 0.5%~1.0% |
| New initiatives | Measures Making マジセミ株式会社 a subsidiary through the acquisition of 100% of its shares / Share acquisition price ¥2 billion / Share acquisition date 1 April 2026, Measures Transition to a data-driven media-plus business suited to the AI era, Measures Expansion into new media areas, media alliances, and new formats including video and audio, Measures Expansion into consulting, research, advisory, and other services for technology buyers |
Items this document does not state (13)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.In the BtoB media business, growth was affected by a slowdown among domestic SaaS customers and lower revenue from digital events, while advertising expenses were invested in growth areas such as Hacobune Navi. Across the company, labor and personnel expenses, system enhancements, 25th-anniversary events, one-time M&A-related expenses, other expenses, and costs associated with product enhancements increased. In the BtoC media business, revenue from programmatic advertising increased, while optimization of the UI and content mix improved advertising rates, contributing to higher profit.