Amusement Fitness Clubs and Third Places
First written in FY2024. 3 of 7 entries say "Advanced", first in 2026-05-15. Latest entry: 2026-09-14.
1 other company's latest entry also says "Advanced".
- FY2026-H1RestatedAnnual report
「In addition to fitness machines, we operate amusement fitness clubs incorporating 27 diverse amusement services, including studios, high-concentration oxygen rooms, golf, lounges, saunas and self-esthetic services, under the registered trademark “FIT-EASY” (Trademark Registration No. 6724824) nationwide in Japan. By operating locations that serve as a third place, meaning a third place that is neither home nor the workplace, we believe that our differentiation from other companies has helped us gain market share in the fitness club industry.」
The company reiterates its 27 amusement services, nationwide expansion and differentiation through the third-place concept. - 2026-05-15AdvancedOther Disclosures
「本キャンペーンは、以下の目的を重視しております。① 会員満足度の向上と体験価値の提供 当社を利用される既存会員様に対し、ZOZOTOWNで利用可能なインセンティブを提供することで、フィットネスのみならずライフスタイル全般をサポートする「プラスアルファ」の付加価値を提供し、会員満足度のさらなる向上を図ります。」
既存会員に対し、フィットネスに加えてライフスタイル全般を支援する付加価値を提供する具体的施策を開始した。 - FY2025-H1RestatedAnnual report
「In addition to fitness machines, we operate amusement fitness clubs incorporating entertainment elements such as studios, high-concentration oxygen rooms, golf, lounges, saunas and self-esthetic services, under the registered trademark “FIT-EASY” (Trademark Registration No. 6724824) nationwide in Japan. By operating locations that serve as a third place, meaning a third place that is neither home nor the workplace, we believe that our differentiation from other companies has helped us gain market share in the fitness club industry.」
The company reiterates its differentiation and nationwide expansion through amusement elements and the third-place concept. - FY2024First statedAnnual report
「In addition to fitness machines, we operate amusement fitness clubs incorporating entertainment elements such as studios, high-concentration oxygen rooms, golf, lounges, saunas and self-esthetic services, under the registered trademark “FIT-EASY” (Trademark Registration No. 6724824). As of the end of October 2024, we operated 179 locations nationwide in Japan, comprising 24 company-operated locations and 155 franchise-chain locations.」
The company is differentiating itself by offering a third place, rather than merely a gym, through its facilities and services.