Ad-Fraud Prevention and Growing Interest in Brand Safety
First written in FY2019-Q2. 3 of 6 entries say "Advanced", first in FY2021-Q1. Latest entry: FY2024.
1 other company's latest entry also says "Advanced".
- FY2024AdvancedAnnual report
「For articles and manga aimed at women published on the aforementioned media sites, the Company is working to improve quality by strengthening its editorial and review systems. For network advertising, it is also taking measures against ad fraud, in which bots and other automated programs make it appear as though a “person” has viewed or clicked on an advertisement.」
Regarding brand safety and ad fraud countermeasures, the Company is strengthening its editorial and review systems and taking measures for network advertising, leading to the acquisition of JICDAQ certification. - FY2022AdvancedAnnual report
「As part of its efforts to improve the soundness of affiliate advertising, the Company continued to participate in study groups with the Consumer Affairs Agency and addressed the legislation of laws concerning information related to individuals. It also obtained the YMAA (Pharmaceuticals and Medical Devices Act and Medical Care Act-Compliant Advertising Agency Certification) and KTAA (Act against Unjustifiable Premiums and Misleading Representations and Specified Commercial Transactions Act-Compliant Advertising Agency Certification) group certification marks administered by 一般社団法人薬機法医療法規格協会.」
As measures addressing compliance and brand safety in the advertising industry, the Company responded to legislative requirements and obtained advertising-related certifications. - FY2021-Q1AdvancedAnnual report
「In its core affiliate service, ACCESSTRADE, the Company introduced the ad fraud countermeasure tool Spider AF and strengthened systems enabling advertisers and users to use ACCESSTRADE's network media with greater confidence.」
In response to interest in ad fraud and brand safety, the Company implemented the specific measure of introducing Spider AF. - FY2019RestatedAnnual report
「While advertisers are increasingly focused on brand safety and ad fraud countermeasures, the internet advertising market in 2019 is expected to exceed ¥1.896 trillion, driven by growing demand for video advertising and other formats, according to an estimate by 矢野経済研究所.」
The Company continues to identify interest in brand safety and ad fraud countermeasures, together with demand for video advertising, as aspects of the advertising market environment. - FY2019-Q3RestatedAnnual report
「At the same time, the industry as a whole is required to maintain a high level of compliance awareness against a backdrop including regulations on certain advertising expressions, and clients' interest in brand safety is increasing.」
The Company continues to describe the industry's compliance requirements against a backdrop of regulations on advertising expressions and growing client interest in brand safety. - FY2019-Q2First statedAnnual report
「At the same time, the industry as a whole is required to maintain a high level of compliance awareness, including measures to address ad fraud, and clients' interest in brand safety is increasing.」
The Company identified for the first time, as facts concerning the business environment, the compliance requirements facing the advertising industry, including responses to ad fraud, and growing client interest in brand safety.