Activating Dormant Stores and Strengthening Regional Sales

「In its marketing solutions business, active promotional activities for the cloud backup service Pocket Backup and nuisance-call prevention service Darekana Block, both operated by consolidated subsidiary Storefront, proved effective, steadily increasing the number of members.」

「At 株式会社ストアフロント, the number of app users steadily increased for the cloud backup service Pocket Backup and Darekana Block, a nuisance-call prevention service launched in October 2023.」

「In the store-focused DX solution Mobile Window, we sought to expand sales channels for subscription-based services and focused on acquiring new members for proprietary products such as Darekana Block, resulting in a steady increase in membership.」

「In the store-focused affiliate service Storefront Affiliate, we sought to expand sales channels for subscription-based services, while launching Darekana Block, a nuisance-call prevention service, and focusing on promotional activities using television commercials and other means.」

「In addition, in the Storefront Affiliate service for stores, the company steadily built existing recurring revenue, expanded sales channels for Pocket Backup, released in January 2023, and focused on user acquisition.」

「In the store-focused affiliate service Storefront Affiliate, we focused on expanding sales channels for subscription-based services and launched Pocket Backup, a cloud backup service that became new proprietary content, to build recurring revenue.」

「In addition, in the Storefront Affiliate service for stores, the company focused on expanding sales channels for recurring-charge services.」

「In Storefront Affiliate, the company steadily increased earnings from recurring-charge content by expanding sales channels and posted record-high operating profit. It also worked to develop new recurring-charge content.」

「In addition, in the Storefront Affiliate service for stores, the company focused on expanding sales channels for recurring-charge services and steadily built earnings, while also focusing on developing proprietary content.」

「In addition, in the Storefront Affiliate service for stores, the company focused on expanding sales channels for recurring-charge services and steadily built earnings.」

「In addition, in the Storefront Affiliate service for stores, the company focused on expanding sales channels for recurring-charge services and steadily built earnings.」

「In Storefront Affiliate, the company worked to expand sales channels for recurring-charge content, including MW Norton Store’s smartphone security products, steadily building earnings. It also focused on developing new, highly profitable products.」

「In the Storefront Affiliate service for stores, recurring-charge earnings remained solid, and the company worked to build further earnings by expanding sales channels.」

「In the Storefront Affiliate service for stores, the transition in the earnings model from one-time charges to recurring charges was completed, and earnings have been building steadily.」

「In the Storefront Affiliate service for stores, the company focused on expanding sales areas and sales channels, while shifting its earnings model from one-time charges to recurring charges to build earnings.」

「In the Storefront Affiliate service for stores, difficult conditions continued, including a reduction in counter services due to measures to prevent the spread of COVID-19. The company focused on acquiring subscription-based products and strengthening its earnings base over the medium to long term.」

「In the Storefront Affiliate service for stores, the company expanded its sales areas and worked to increase the number of active stores, while also strengthening user acquisition for smartphone security products and focusing on building an earnings base for the future.」

「In Storefront Affiliate, the company worked to increase the number of users of subscription-based security software offered through MW Norton Store and secure earnings. It also released the SubscLamp subscription platform.」

「At consolidated subsidiary Storefront, the company began pre-registration for the subscription platform Lammp in June 2019 and focused on creating new services.」

「In the Storefront Affiliate service for stores, user acquisition for smartphone security products, which the company had been selling since the fiscal year ended September 2018, remained strong and contributed to the accumulation of stable earnings. The company also focused on expanding sales channels to new store categories, including real estate stores.」

「In Storefront Affiliate, the company launched NW Norton Store, which offers security products for smartphones, and worked to increase the range of products and active stores.」

「In the Storefront Affiliate service for stores, the company spun off the business in April 2018 and worked to increase flexibility in sales activities.」

「In the Storefront Affiliate service for stores, the company strengthened communication with partner stores and increased activity levels, maintaining a high utilisation rate and achieving a 14% increase year on year.」

「In the Storefront Affiliate service for stores, the company focused on maintaining the utilisation rate of mobile phone retailers, developing services in new categories and developing stores.」

「Although mobile phone shipments remained sluggish in Storefront Affiliate, the company introduced new products and developed sales channels other than mobile phone retailers, thereby improving earnings.」

「In the Storefront Affiliate service for stores, although sales trends at mobile phone retailers were declining, business remained at the same level as in the previous quarter, and the company focused on improving utilisation rates and developing new products and sales channels.」

「In the Storefront Affiliate service for stores, the company focused on improving the utilisation rate of existing sales channels and developing new stores.」

「In the Storefront Affiliate service for stores, the company continued to focus on developing new active stores and increasing the utilisation rate of existing stores.」

「In Storefront Affiliate, sales related to content such as music, dramas and weather forecasts increased. Despite sluggish mobile phone sales volumes, the company worked to improve the utilisation rate of existing retailers and develop regional retailers, thereby improving earnings.」

「In the Storefront Affiliate service for stores, the company actively pursued the activation of dormant stores and stronger sales in regional areas, resulting in an approximately 24% increase year on year.」