Advertising-Platform Trends and Declining Advertising Rates
First written in FY2024. 2 of 3 entries say "Materialised", first in FY2024. Latest entry: FY2025.
Interspace moved to the "Worse" side of this theme in 2024, 4 years after the typical company in this theme (2020).
The whole theme swung hardest in 2020: 5 of 9 companies on the "Worse" side.
0 other companies' latest entry also says "Materialised".
- FY2025MaterialisedAnnual report
「The content media business centered on Mamasta, an information site for mothers, saw network advertising revenue decline after platform regulations aimed at improving the user experience restricted available ad space.」
Restrictions on available ad space due to platform regulations and the resulting decline in network advertising revenue actually occurred in the media business during FY2025. - FY2025-H1Advertising unit prices recovering, but regulatory impact continuesAnnual report
「At its core site, 「ママスタ」, the number of site visitors remained solid as the Company enhanced article content. Although advertising rates were showing signs of recovery, earnings stagnated because of restrictions imposed by platform operators on advertising displays and other factors.」
Although advertising unit prices showed signs of recovery, the impact on revenue from platform operators' regulations concerning ad displays and other factors continues. - FY2024MaterialisedAnnual report
「The media sites ママスタ, ４MEEE, saita and ヨガジャーナルオンライン, among others, generate revenue from ad-network advertising and other sources. In the latter half of the current consolidated fiscal year, advertising rates declined and ad-network advertising revenue decreased, partly because of the impact of ad displays based on advertising platform policies. The group is working to maintain and strengthen revenue by adding advertising offerings and other measures. However, if future changes to platform policies or technical specifications impose restrictions on advertising placements on its media sites, this could affect the group’s business and performance.」
Advertising rates declined and ad-network advertising revenue actually decreased in the latter half of the current fiscal year because of the impact of ad displays based on advertising platform policies.