Strengthening the B2C Business

「ママスタ's subscription service is progressing above plan」

「In the performance marketing business, the company will strengthen the value it provides to customers by beginning to offer new services that combine marketing solutions with customer data and sales capabilities accumulated through business operations. In the media business, it will seek to improve profitability by expanding high-value-added services that leverage the membership base of its content media.」

「② Stabilizing the revenue base and promoting investment In the media business, the company will work to enhance the brand value of its content media by leveraging its membership base and stabilize advertising revenue. For comparison and consideration media, it will expand useful content for users and improve site convenience while promoting further growth investment.」

「The company will continue to make proactive growth investments in comparison and consideration media.」

「In this business environment, the Group worked to promote investment in comparison and consideration media, invest in overseas affiliate services and develop their revenue models, and invest in the marketing solutions field while improving affiliate productivity.」

「At the private tutoring school search site “塾シル,” targeted sales activities drove the number of paid listed schools above 10,000.」

「In 4MOON (フォームーン), a femtech and healthcare app operated by consolidated subsidiary 4MEEE株式会社, the company released a new feature that encourages users to establish a walking habit to address insufficient exercise, thereby seeking to improve the user experience.」

「The consolidated subsidiary 4MEEE株式会社 also revamped the service concepts and homepages of the women-oriented media service “4MEEE (フォーミー)” and the media service for mothers “4yuuu! (フォーユー),” established a new section to help users select information, and worked to improve UI and UU.」

「In the media business, the company will pursue sustained growth in content-based media such as ママスタ and Saita by strengthening planning and editorial capabilities. For comparison and consideration media such as 塾シル and RECOTRIP, it will promote effective SEO initiatives and work to expand media scale.」

「Developing and nurturing media The group will selectively allocate and concentrate resources while strengthening coordination between the information site for mothers ママスタ and the learning-center portal 塾シル and enhancing their content and functions. It will also focus on creating and nurturing new sales-revenue models and work to build a business model that does not depend on advertising demand.」

「The company also promoted more efficient sales activities and sought to increase the number of listed schools on the private tutoring school portal “塾シル.”」

「The company also improved the efficiency of its sales activities for the private tutoring school portal “塾シル,” worked to increase the number of listed schools and captured demand for enrolment at private tutoring schools, achieving monthly profitability in March.」

「Against this backdrop, while adapting to new working styles, the Group identified "strengthening the earnings base of the advertising business," "developing and nurturing media" and "promoting global expansion" as priority areas and worked on these challenges.」

「During the consolidated fiscal year, the media operations business focused on developing new media and expanding content, shifted personnel from the Internet advertising business, and continued to invest.」

「During the consolidated third quarter, the company acquired all shares of 株式会社ユナイトプロジェクト and therefore included it within the scope of consolidation.」

「Meanwhile, to strengthen the BtoC business, the company made 株式会社ユナイトプロジェクト, which operates the 塾シル learning-center portal, a wholly owned subsidiary in April 2020, and focused on expanding its education media business. Voting rights acquired 100%」

「Against this backdrop, the Group identified "strengthening the earnings power of the advertising business," "strengthening the BtoC segment" and "promoting global expansion" as priority areas, and has been working to enhance business value with a view to medium- to long-term growth. This includes acquiring new clients in Japan and overseas for the advertising business, improving operational efficiency and curbing selling, general and administrative expenses, developing useful content and services that provide genuine value to consumers in media operations, and promoting the global expansion of the affiliate service "ACCESSTRADE," mainly in Southeast Asia.」