Expansion of sales in the oligosaccharide business

「オリゴ糖製品は、『オリゴのおかげ』のヘビーユーザー向け大容量品の売上が伸長したことをはじめ、家庭用商品が好調に推移した結果、売上高は前年同四半期を上回りました。」

「We continued to use beauty specialist IKKO (ＩＫＫＯ氏) and rakugo performer Hayashiya Tsuruko (林家つる子) as the main characters and conducted advertising campaigns to raise awareness of the “Oligo no Okage = gut health” association. Although products for core users, such as the large-size type, remained firm, net sales were below the same period of the previous year because sales of some household and commercial-use products remained weak.」

「In the oligosaccharide segment, we engaged beauty specialist IKKO (ＩＫＫＯ氏) and rakugo performer Hayashiya Tsuruko (林家つる子) as the main characters in advertising campaigns to establish the association “Oligo no Okage = gut health.” While demand for products for core users, such as the large-size type, continued to rise steadily, some household and commercial-use products performed weakly, and net sales were below the previous interim consolidated accounting period.」

「To meet the needs of light users whose numbers had grown with the expansion of the oligosaccharide market and to pursue further growth in the oligosaccharide business, we launched SUGAR CANE OLIGO in autumn of the previous year.」

「In the oligosaccharide segment, as the oligosaccharide boom began to settle, sales of the regular type in the Oligo no Okage series remained weak. However, sales of products for core users, including the large-size and premium types with higher oligosaccharide content, remained strong, and net sales were broadly level with the previous year.」

「In the oligosaccharide segment, the Oligo no Okage series had performed strongly through the previous fiscal year, benefiting from heightened health awareness and special demand from television coverage, but demand paused and performance was weak in the current fiscal year. From late August, IKKO (ＩＫＫＯ氏), a beauty specialist, was engaged as the main character for Oligo no Okage, and active promotional activities were conducted through TV commercials, newspaper advertising, and social media. Demand began to recover, but net sales were below the same quarter of the previous year.」

「In the oligosaccharide segment, the Oligo no Okage series had performed strongly through the previous fiscal year, benefiting from heightened health awareness and special demand generated by television coverage. In the current fiscal year, however, demand paused, and net sales were below the same quarter of the previous year.」

「Sales of the large-size type in the Oligo no Okage series increased, but net sales were below the same period of the previous year because of the reversal of special demand generated after oligosaccharides were featured on a popular television program in the previous fiscal year.」

「In the oligosaccharide segment, although there was a reversal of special demand after oligosaccharides were featured on a popular television program in the previous fiscal year, sales of the large-size type continued to grow on resilient demand for oligosaccharides driven by rising consumer needs for intestinal health. Net sales were maintained at approximately the same level as the same quarter of the previous year as promotional activities were strengthened.」

「In the oligosaccharide segment, we focused on expanding sales of the Oligo no Okage series, a food for specified health uses, as its benefits for intestinal health and their connection with improved immunity attracted attention during the prolonged COVID-19 pandemic. However, net sales were below the same quarter of the previous year because of the significant impact of the reversal of special demand that arose after oligosaccharides were featured on a popular television program in the same quarter of the previous year.」

「In the oligosaccharide segment, we focused on expanding sales of our Oligo no Okage series, a food for specified health uses, against the tailwind of the “gut health” boom, which attracted attention as a way to strengthen immunity during the prolonged COVID-19 pandemic. As a result, sales of the large-size type remained strong in addition to the regular product, and net sales exceeded the same quarter of the previous year.」

「Growth in the large-size type was particularly strong, and sales volume reached a record high.」

「In the oligosaccharide segment, sales of the Oligo no Okage series remained strong amid heightened health awareness during the COVID-19 pandemic, with particularly significant growth in the large-size type, and sales volume exceeded the previous year. However, net sales were below the same quarter of the previous year because the Accounting Standard for Revenue Recognition and other standards were adopted from the beginning of the first quarter of the current fiscal year.」

「In the oligosaccharide segment, we proposed Oligo no Okage, a food for specified health uses, through various advertising campaigns and other measures to expand sales and actively grow the business. In addition, continued interest in health, including the feature on oligosaccharides in a popular television program, made a significant contribution to sales growth. As a result, sales of the product series as a whole remained strong, and sales volume exceeded the previous year. However, net sales declined and were below the same quarter of the previous year because the Accounting Standard for Revenue Recognition and other standards were adopted from the beginning of the first quarter of the current fiscal year.」

「In the oligosaccharide segment, magazine advertising and other measures were rolled out to expand sales of the Oligo no Okage series, and we actively worked to expand the business. Sales of the large-size and Double Support types were particularly strong, and sales volume exceeded the previous year. However, net sales declined and were below the same quarter of the previous year because the Accounting Standard for Revenue Recognition and other standards were adopted from the beginning of the first quarter of the current fiscal year.」

「We actively promoted Oligo no Okage, a food for specified health uses, through various advertising campaigns and other measures and worked to expand sales in order to raise awareness further. As a result, sales remained strong not only for the regular type but also for the large-size and Double Support types, which offer greater functionality, and net sales exceeded the same period of the previous year.」

「In response to heightened consumer health awareness during the COVID-19 pandemic, the oligosaccharide segment actively used various advertising campaigns and other measures to promote Oligo no Okage, a food for specified health uses, and expand the business further. As a result, sales remained strong not only for the regular type but also for the large-size and Double Support types, which offer greater functionality, and net sales exceeded the same quarter of the previous year.」

「In the oligosaccharide segment, as products that support intestinal health attracted attention during the COVID-19 pandemic and consumers again recognized that improving the intestinal environment can also help maintain immunity, we implemented measures including various advertising campaigns and sales promotions at major mass retailers to expand sales of Oligo no Okage, a food for specified health uses. As a result, sales of the product remained strong not only for the regular type but also for the Double Support type, and net sales exceeded the same quarter of the previous year.」

「In the oligosaccharide segment, we actively advertised in various magazines to expand sales of Oligo no Okage, a food for specified health uses, as a measure to help prevent infection with the novel coronavirus by improving the intestinal environment and thereby helping maintain and enhance immunity. Amid growing consumer health awareness, we again highlighted the relationship between Oligo no Okage and immunity. As a result, net sales for the oligosaccharide segment as a whole exceeded the same quarter of the previous year.」

「The Oligo no Okage product, our flagship product, marked its 25th anniversary. The oligosaccharide segment worked to expand sales by conducting consumer campaigns in partnership with major mass retailers and broadly rolling out in-store sampling campaigns. We also actively advertised and conducted public relations activities using television, magazines, newspapers, and other media to expand operations. However, sales of products for commercial use were weak due to the impact of various external factors, and the oligosaccharide segment as a whole posted lower net sales and profit.」

「In the oligosaccharide segment, we conducted sales promotions focused on consumers through a broad range of measures, including advertising in magazines and commercials, mannequin-led sampling sales at major mass retailers, and various campaigns, to expand sales of the Oligo no Okage series, one of our flagship products. However, the segment as a whole posted lower net sales and profit.」

「In the oligosaccharide segment, we conducted more direct sales promotion activities targeting consumers through the active use of various media, the broad rollout of sampling campaigns, and measures such as must-buy campaigns to expand sales of the Oligo no Okage series, one of our flagship products. As a result, the oligosaccharide segment as a whole posted lower net sales but higher profit.」

「In the oligosaccharide segment, we worked to inform consumers about the advantages of Oligo no Okage over competing products and the functionality of its active ingredients through advertising in magazines and newspapers and participation in and sponsorship of various events. As a result, some products maintained performance at or above the previous year’s level, but both sales volume and net sales for the oligosaccharide segment as a whole were below the same period of the previous year.」

「We worked to reach consumers through various media, including television commercials and newspaper advertising, as well as by enhancing our website. At the same time, we continued sales promotions at major mass retailers, including the broad rollout of sampling campaigns. As a result, both sales volume and net sales for the oligosaccharide segment as a whole exceeded the same period of the previous year.」

「In the oligosaccharide segment, we strengthened consumer outreach activities, including television commercials, coordinated magazine promotions, and enhancement of our official website, to expand sales of the Oligo no Okage series, a food for specified health uses with benefits in improving the intestinal environment, by raising brand awareness. We also actively conducted sales promotions focused on major mass retailers, including the broad rollout of special sales and sampling campaigns. As a result, both sales volume and net sales for the oligosaccharide segment as a whole exceeded the same period of the previous year.」

「In the oligosaccharide segment, we focused on sales promotions centered on major mass retailers to expand sales of the Oligo no Okage series, a food for specified health uses with benefits in improving the intestinal environment, while continuing measures such as collaborative sampling sales with other products at retail locations. To raise awareness, we also worked to reach general consumers through various media and enhanced the content of our official website. As a result, both sales volume and net sales for the oligosaccharide segment as a whole exceeded the same period of the previous year.」

「In the oligosaccharide segment, we strengthened sales promotion activities focused on major sales outlets and mass retailers to expand sales and raise awareness of the Oligo no Okage series, a food for specified health uses with benefits in improving the intestinal environment. We also worked to reach general consumers through various media and enhanced the content of our official website. As a result, some products maintained performance at or above the previous year’s level, but both sales volume and net sales for the oligosaccharide segment as a whole were below the same period of the previous year.」

「In addition to conducting sales expansion campaigns with major distributors and sales promotions at major mass retailers, we worked to reach general consumers through advertising using television, radio commercials, and other media, event sponsorships, and coordinated magazine promotions. Although some products performed better than in the same period of the previous year, net sales for the oligosaccharide segment as a whole were below the same period of the previous year.」

「In the oligosaccharide business, we sought to expand operations by enhancing the value of the Oligo no Okage brand. In addition to actively conducting sales expansion campaigns with major distributors and sales promotions focused on major mass retailers, we worked to strengthen sales through advertising on TV commercials and other media, coordinated magazine promotions, and other consumer outreach activities, but net sales were below the same period of the previous year.」

「In the oligosaccharide business, we worked to make the expansion of sales of the highly regarded Oligo no Okage brand, known for its benefits in improving the intestinal environment, more reliable. In addition to strengthening sales promotion activities at major mass retailers and other outlets, we sponsored events and promoted the brand to general consumers through advertising and various other media, but both sales volume and net sales were below the same period of the previous year.」

「In the oligosaccharide business, the company worked to raise awareness of the digestive benefits of improving the “gut flora” by sponsoring events, appealing to general consumers through various media and strengthening sales promotion activities at major mass retailers and other outlets. However, sales volumes for both the consumer and commercial products of “Oligo no Okage” were somewhat sluggish, and sales fell below the level recorded in the same period of the previous year.」

「In the oligosaccharide business, in addition to the effect of features on the “gut flora” covered by various media since the previous fiscal year, efforts to appeal to general consumers through television commercials and other measures and to strengthen sales promotion activities at major mass retailers and other outlets supported strong sales volumes for “Oligo no Okage,” and sales exceeded the level recorded in the same period of the previous year.」

「In addition to the effect of features on the “gut flora” covered by various media since the previous fiscal year, efforts to appeal to general consumers through television commercials and other measures and to strengthen sales promotion activities at major mass retailers and other outlets supported strong sales volumes for “Oligo no Okage,” and sales exceeded the level recorded in the same period of the previous year.」

「In addition to the effect of features on the “gut flora” covered by various media since the previous fiscal year, efforts to strengthen sales promotion activities at major mass retailers and other outlets supported strong sales volumes for “Oligo no Okage,” and sales exceeded the level recorded in the same period of the previous year.」