Launch and Sales Expansion of New Beet Beverage Products
First written in FY2021-Q3. 4 of 14 entries say "Advanced", first in FY2021. Latest entry: FY2026.
19 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「The Company newly developed a beverage containing lactose-fructose oligosaccharide and Sicilian lemon juice and launched it as the new product "Beets no Okage."」
In addition to existing products such as Beet Drink, the company launched a new product, “Beetsのおかげ,” containing lactosucrose oligosaccharide, in February 2026 and advanced to the stage of expanding sales primarily through e-commerce. - 2026-05-08ReframedEarnings
「ビーツ部門につきましては、事業の収益化と第３の柱への成長を目指し、お客様のニーズを柔軟に取り入れ、「ビーツのおかげ」としてリニューアルいたしました」
ビーツ事業はEC販売の継続に加え、収益化・第三の柱化と商品リニューアルを軸とする展開に進んだ。 - FY2025ReframedAnnual report
「The Beet Division is currently considering future business development, including the renewal of Beet Drink, launched as its first product, with the aim of monetizing the beet business and growing it into a third core business.」
The focus has shifted from continuing e-commerce sales to reconsidering business development, including monetizing the beet business, making it the third core business, and renewing Beet Drink. - FY2025-H1E-commerce sales continued, but revenue declinedAnnual report
「The Beet Division operated primarily through sales on e-commerce sites, but revenue fell below the previous year's level.」
The company continued sales centered on e-commerce sites, but revenue in the Beet Division fell below the previous year's level. - FY2024-Q2AdvancedAnnual report
「The Beet Division operated primarily through sales on e-commerce sites, and revenue exceeded the previous year's level.」
The company continued sales centered on e-commerce sites, and revenue in the Beet Division exceeded the previous year's level. - FY2024-Q1RestatedAnnual report
「The Beet Division operated primarily through sales on e-commerce sites, and revenue remained at the previous year's level.」
The company continued sales centered on e-commerce sites, and revenue in the Beet Division was at the previous year's level. - FY2023RestatedAnnual report
「With the Beet Drink, launched as the first product, and Dry Beet Chips as its core products, the Beet Division will work to expand sales, primarily through e-commerce sites, toward fully commercializing the business.」
The company continues to expand sales centered on e-commerce sites, with Beet Drink and Dry Beet Chips as its core products. - FY2023-Q3RestatedAnnual report
「The Beet Division pursued active sales promotion activities, including the continued appointment of Susumu Hara (原 晋), a renowned university ekiden coach, for advertising, while the drink products continued to perform steadily, driven primarily by sales through e-commerce sites.」
The company continues advertising featuring Susumu Hara (原 晋) and sales centered on e-commerce sites, and beet drinks have continued to perform steadily. - FY2023-Q1RestatedAnnual report
「The Beet Division pursued active advertising and promotional activities, including the continued appointment of Susumu Hara (原 晋), a renowned university ekiden coach, as an advertising personality. We also expanded our product lineup, working to raise awareness of beets in Japan and increase sales of our beet products.」
The company continues to raise awareness of beets in Japan and increase product sales through advertising featuring Susumu Hara (原 晋) and expansion of the product lineup. - FY2022RaisedAnnual report
「We will continue to focus on developing and selling beet-related products and actively expand the business, with the aim of growing them into our next core product line.」
The company has clearly positioned beet-related products for growth as its next core product line and has set out plans to expand development and sales. - FY2022-Q3AdvancedAnnual report
「In addition, we launched new products including Dry Beet Chips, following “We turned beets, said to be a miracle vegetable, into a drink,” under the REDBEET brand, expanding our beet product lineup. We will continue to work actively to raise awareness of beets in Japan and expand demand.」
Following the beet drink, we launched new products including Dry Beet Chips under the REDBEET brand, expanding the product lineup. - FY2022-Q2RaisedAnnual report
「For the new product "We Made the Beet, Known as a Miracle Vegetable, into a Drink," we actively placed magazine and newspaper advertisements to raise awareness and focused on expanding sales primarily through web-based retail. Going forward, we will consider developing a broad range of products across the beet business, not limited to drink products.」
The company has continued to expand sales of the beet drink through advertising and web-based retail, and indicated a policy of broadening product development across the beet business as a whole, including products other than beverages. - FY2021AdvancedAnnual report
「We began selling the new product "We Made the Beet, Known as a Miracle Vegetable, into a Drink" in November, primarily through the web and mail-order sales. To raise awareness, we actively placed magazine and newspaper advertisements and introduced the product to some mass retailers.」
The company began selling the beet drink in November, primarily through web and mail-order sales, and expanded its sales channels through advertising and distribution at mass retailers. - FY2021-Q3First statedAnnual report
「In addition, we focused on expanding sales by launching the new product "We Made the Beet, Known as a Miracle Vegetable, into a Drink" online ahead of schedule in November and actively introducing magazine and newspaper advertising to raise awareness.」
The company launched a new beet-based product online ahead of schedule in November and worked to raise awareness and expand sales through magazine and newspaper advertising.