Risk of Weaker Sales and Profitability Due to Declining Housing Starts and Intensifying Competition
First written in FY2024. 4 of 7 entries say "Worsened", first in FY2026-H1. Latest entry: FY2026.
Logos Holdings moved to the "Worse" side of this theme in 2026.
0 other companies' latest entry also says "Worsened".
- FY2026WorsenedAnnual report
「In fiscal 2025, the number of new owner-occupied housing starts nationwide was 195,111 units, down 12.6% year on year, while the floor area of new housing starts was 21,831 thousand sq. m., down 13.6%. In Hokkaido, the number of new owner-occupied housing starts was 6,960 units, down 17.2%.」
Regarding the risk of weaker sales and profitability due to declining housing starts and competition, the company presents specific results showing that owner-occupied housing starts nationwide and in Hokkaido fell below the previous year. - FY2026-H1WorsenedAnnual report
「As a result, the requirements for reviewing building confirmation applications increased substantially, and the longer review periods continued. Against this backdrop, the number of new owner-occupied housing starts from June through November 2025 declined 10.2% from the same period of the previous year and remained sluggish.」
Regarding the risk of declining housing starts and a deterioration in the sales environment, the company disclosed that the number of new owner-occupied housing starts declined 10.2% year on year. - FY2025RestatedAnnual report
「Housing prices continued to rise, while mortgage rates also increased, resulting in a situation in which consumers appeared cautious about purchasing homes.」
The company continues to identify the risk of a deterioration in the sales environment due to declining housing starts, intensifying competition, and higher housing prices and mortgage rates. - FY2025-H1RestatedAnnual report
「The housing industry remains in a situation of concern over declining demand for home purchases, as housing prices rise against a backdrop of higher materials prices and labor costs, while mortgage interest rates are also trending upward.」
The company continues to identify concerns over higher housing prices, rising mortgage rates, and weaker consumer sentiment toward home purchases as ongoing risks related to the sales environment. - FY2024First statedAnnual report
「In fiscal 2023, the number of new owner-occupied housing starts nationwide was 219,622 units, down 11.5% year on year, while the floor area of new housing starts was 25,026 thousand sq. m., down 12.9%. In Hokkaido, the number of new owner-occupied housing starts was 8,157 units, down 14.1%, while the floor area of new housing starts was 957 thousand sq. m., down 15.8%.」
The company identifies competition from numerous competitors, including major players, longer sales periods, and weaker profitability due to discounts as risks, and plans to address them by expanding its sales area and differentiating its products.