Komori
Mfs (196A) · InitiativeAdvanced

Raising Awareness Through Online Advertising, SEO and Partner Networks

First written in FY2024. 10 of 11 entries say "Advanced", first in FY2025-H1. Latest entry: FY2026.

11entries
3years
6from disclosures
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How it moved
ProgressHeldSoftenedWorseFirst statedFY2024AdvancedFY2025-H1 – FY20262024: 120242025: 220252026: 82026
Same theme, other companies
New User Acquisition through Increased Service Awareness and MarketingA theme 101 companies write about · 1 as a headwind · 111 as a tailwind

44 other companies' latest entry also says "Advanced".

Ridges = years it wrote progress, valleys = years it wrote worse. Most hopeful companies at the back. Drag to turn, scroll to zoom, right-drag to pan. On a phone, two fingers turn and pinch to zoom; one finger scrolls the page.
Showing 14 of the 101 companies compared. The sentences above are computed from all 101.
Full recordFilings, disclosures and news, newest first
  1. FY2026AdvancedAnnual report

    「We worked to improve customer acquisition efficiency and optimize cost-effectiveness by reducing advertising and promotional expenses.」

    Shifted toward operations that prioritize advertising efficiency and cost-effectiveness over revenue growth, with a focus on reducing customer acquisition costs and improving acquisition efficiency.
  2. FY2026-H1AdvancedAnnual report

    「However, this strategic shift is progressing steadily, and the company is working to strengthen customer acquisition, including by securing competitive special interest rates.」

    The company is strengthening customer acquisition for Mogecheck by securing competitive special interest rates.
  3. FY2025AdvancedAnnual report

    「The Mogecheck business continued to offer special interest rate campaigns and strengthened customer acquisition through multiple channels, including online advertising, media exposure, partnerships, video content and affiliate marketing. As a result, the number of customers acquired through the Mogecheck service increased by approximately 1.83 million, up 31.4% year on year, while registered users increased by approximately 50,000, up 72.2% year on year.」

    The company continued its special interest rate campaigns and multiple customer acquisition channels, increasing both customer acquisition and registrations.
  4. FY2025-H1AdvancedAnnual report

    「The company increased customer acquisition by launching a limited-time preferential interest rate campaign for users who received a Mogecheck mortgage assessment. As a result, the number of customers acquired through the Mogecheck service increased by approximately 336,000, up 13.1% year on year, while registered users increased by approximately 20,000, up 56.7% year on year.」

    The company launched a limited-time preferential interest rate campaign as a new customer acquisition initiative, increasing both customer acquisition and user registrations.
  5. FY2024First statedAnnual report

    「For both the Mogecheck and INVASE businesses, the company has seen improved search rankings on search engines such as Google and Yahoo! through online advertising, seminars and improvements to service-site navigation. The company therefore believes it can continue to increase brand awareness, primarily through online advertising and by leveraging the customer networks of partner real estate companies.」

    The company combines advertising, seminars, improved search navigation and customer acquisition through real estate companies and insurance agencies.
Moved together

"Achieving High Growth and Securing Recurring Profitability" moved the same way as this thread, in the same document, in 8 of its 11 moves.

877755★123456
  1. ★This thread
  2. 1Achieving High Growth and Securing Recurring Profitability8×
  3. 2Service enhancement through online technology, AI and data analytics7×
  4. 3Building a Real Estate Investment Platform with INVASE Pro7×
  5. 4Achieving net profitability7×
  6. 5Strengthening the INVASE Business’s Sales Structure and Multiple Channels5×
  7. 6Transition from real estate inventory sales to a brokerage fee model5×

★ is this thread; numbers match the list above. The number on a line is how many documents both moved the same way in; lines between the other threads count the documents they moved together in too. Threads that move together often sit closer.

When this could move next
No upcoming earnings preview for Mfs yet. It last moved in the Earnings presentation of 2026-08-14: "Advanced".
News
No news is linked to this thread yet. When an article touches it, it will appear here by date.