Mutual Growth Across Both Domains Through the Circulation of Community Data

「The Group will further deepen its use of data analysis capabilities developed through social media marketing, expand the market share of existing brands such as the oral beauty brand “MiiS” and beauty cosmetics brand “Fujiko,” accelerate entry into new categories through highly reproducible methods, and diversify its earnings base.」

「We will create a portfolio of niche-top brands through 4 standardized brand operating platforms spanning online and offline channels and 3 management platforms supporting expansion of the number of brands.」

「By maintaining common data analysis platforms such as “CCXsocial” in the marketing solutions and brand production areas, the Group was able to demonstrate the strength of operating in both areas, including by using analytical results obtained in the brand production area in proposals to marketing solutions clients.」

「Using the data cloud “CCXcloud” as its foundation, the Group accumulates cross-functional data on consumption activities and information sharing on social media, from companies to general consumers. It aims to achieve business growth through mutual synergies in the enterprise and consumer areas, centered on diverse insights derived from the data.」