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Material Group (156A) · InitiativeAdvanced

Strengthening Collaboration Between the PR Consulting Business and the Digital Marketing Business

First written in FY2024-Q2. 10 of 13 entries say "Advanced", first in FY2024. Latest entry: 2026-10-15.

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3years
7from disclosures
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ProgressHeldSoftenedWorseFirst statedFY2024-Q2 – FY2024-Q3AdvancedFY2024RestatedFY2025-H1AdvancedFY2025 – 2026-10-152024: 320242025: 220252026: 82026
Same theme, other companies
End-to-End Marketing and Sales SupportA theme 32 companies write about · 0 as a headwind · 39 as a tailwind

15 other companies' latest entry also says "Advanced".

Ridges = years it wrote progress, valleys = years it wrote worse. Most hopeful companies at the back. Drag to turn, scroll to zoom, right-drag to pan. On a phone, two fingers turn and pinch to zoom; one finger scrolls the page.
Showing 14 of the 32 companies compared. The sentences above are computed from all 32.
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  2. FY2026-H1AdvancedAnnual report

    「Bridge joined the Group through an M&A transaction in the previous fiscal year. We are further deepening collaboration between the PR consulting and digital marketing businesses with the aim of integrating PR, the strategy for being chosen tomorrow, and digital marketing, the strategy for being chosen today. As a result, segment revenue was ¥726,769 thousand, up 110.7% year on year, and segment profit was ¥142,190 thousand, up 57.3%.」

    Following Bridge’s inclusion in the Group, collaboration between PR and digital marketing deepened. Digital marketing revenue was ¥726,769 thousand, up 110.7% year on year, and segment profit was ¥142,190 thousand, up 57.3%.
  3. FY2025AdvancedAnnual report

    「We are also continuing to deepen collaboration between the PR consulting and digital marketing businesses, with the aim of integrating PR, the strategy for being chosen tomorrow, and digital marketing, the strategy for being chosen today.」

    The integration and collaboration between the businesses continue. Digital marketing revenue was ¥716,770 thousand, up 39.3% year on year.
  4. FY2025-H1RestatedAnnual report

    「We are also continuing to deepen collaboration between the PR consulting and digital marketing businesses, with the aim of integrating PR, the strategy for being chosen tomorrow, and digital marketing, the strategy for being chosen today.」

    The Group added an explanation of integrating PR and digital marketing while continuing to strengthen collaboration between the two businesses.
  5. FY2024AdvancedAnnual report

    「The digital marketing business is positioned as a quasi-core business responsible for the Group’s medium- to long-term growth. We aim to elevate it to a core business by concentrating resources, including personnel, while using Group assets such as mechanisms to stimulate cross-selling among subsidiaries, including proposals to major clients of the PR consulting business, and Material’s hiring capabilities.」

    In addition to the previous description of cross-business collaboration, the Group specified mechanisms involving cross-Group project teams, training and incentives to stimulate cross-selling. Digital marketing revenue increased 25.7% year on year.
  6. FY2024-Q3RestatedAnnual report

    「Continuing from the previous fiscal year, we deepened collaboration between the PR consulting and digital marketing businesses, focusing on providing digital-led consulting for clients’ broader marketing challenges, as well as digital advertising management support and creative production that leverage the PR thinking and storytelling developed through the PR consulting business.」

    The collaboration, digital-led consulting, advertising management support and creative production initiatives continue.
  7. FY2024-Q2First statedAnnual report

    「Continuing from the previous fiscal year, we deepened collaboration between the PR consulting and digital marketing businesses, focusing on providing digital-led consulting for clients’ broader marketing challenges, as well as digital advertising management support and creative production that leverage the PR thinking and storytelling developed through the PR consulting business.」

    Cross-business collaboration is being implemented through digital-led consulting, advertising management and creative production.
Moved together

"Expanding Each Business Through Active Recruitment and Stronger Project Management Systems" moved the same way as this thread, in the same document, in 6 of its 13 moves.

665433★123456
  1. ★This thread
  2. 1Expanding Each Business Through Active Recruitment and Stronger Project Management Systems6×
  3. 2Accelerating growth in the PR platform business through the use of TikTok6×
  4. 3Expanding into Adjacent Areas and Creating Synergies through Disciplined, Serial M&A5×
  5. 4Business and Organizational Transformation and Productivity Gains Through the Use of AI Agents4×
  6. 5Elevating the Digital Marketing Business from a Semi-Core Business to a Core Business3×
  7. 6Full-year consolidated results and segment performance for the fiscal year ended August 20243×

★ is this thread; numbers match the list above. The number on a line is how many documents both moved the same way in; lines between the other threads count the documents they moved together in too. Threads that move together often sit closer.

When this could move next
Material Group's next results are scheduled for 2026-10-14. Read the earnings preview It last moved in the Other Disclosures of 2026-10-15: "Advanced".
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Strengthening Collaboration Between the PR Consulting Business and the Digital Marketing Business | Material Group Inc. (156A) | Komori