Accelerating growth in the PR platform business through the use of TikTok
First written in FY2025. 6 of 8 entries say "Advanced", first in FY2026-H1. Latest entry: 2026-10-14.
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- FY2026-H1AdvancedAnnual report
「During the six-month period ended February 28, we actively focused on acquiring clients to make the PR platform business one of the pillars of the Group’s evolution, centered on Trepro Co., Ltd., which provides recruitment support using TikTok and became a wholly owned subsidiary through M&A effective 30 September 2025, and Material Lynx Co., Ltd., which supports social commerce areas such as TikTok Shop and started operations in the previous fiscal year.」
Trepro Co., Ltd. was made a wholly owned subsidiary, and together with Material Lynx, TikTok-related businesses moved into the execution phase as a growth pillar of the PR platform business. PR platform revenue was ¥593,114 thousand, up 341.0% year on year. - FY2025First statedAnnual report
「In the PR platform business, we will make businesses using TikTok one of the pillars of the Group’s evolution, centered on Trepro Co., Ltd., which provides recruitment support using TikTok, and Material Lynx Co., Ltd., which supports social commerce areas such as TikTok Shop, as TikTok expands significantly as a platform.」
The Company explicitly identified recruitment support using TikTok and support for social commerce, including TikTok Shop, as growth pillars for the PR platform business and the Group as a whole.