Improving Awareness and Establishing the Brand
First written in FY2024. 7 of 9 entries say "Advanced", first in FY2025-H1. Latest entry: FY2026.
45 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「In addition to continued advertising investment, we moved swiftly to build the No. 1 resort job platform by appointing a brand ambassador, entering into alliances with 3 major companies to support staff, and pursuing next-generation strategies such as “AI OverView” and “LLMO.”」
In addition to continued advertising investment, the company is pursuing the appointment of a brand ambassador and AI-related awareness and customer acquisition initiatives, with the goal of building the No. 1 resort job platform. - FY2026-H1AdvancedAnnual report
「Specifically, in addition to ongoing SEO initiatives, we raised awareness by launching a specialized media platform that comprehensively disseminates information on resort work.」
In addition to ongoing SEO initiatives, the company launched specialized media for resort-work information to raise awareness. - FY2025RestatedAnnual report
「We will continue to actively strengthen SEO initiatives and advertising to improve brand strength and awareness, secure high-quality personnel and strengthen customer acquisition.」
The policy of increasing awareness and brand strength through SEO, advertising, expanded services and website improvements continues. - FY2025-H1AdvancedAnnual report
「The glamping-facility brand The Lantern, operated in six non-tourist regions nationwide, won the 2024 Good Design Award, organized by the Japan Institute of Design Promotion. It was the first award received by a glamping-facility brand operating across multiple locations.」
The Lantern glamping brand won the Good Design Award, demonstrating external recognition of the brand. - FY2024First statedAnnual report
「As advertising methods continue to evolve and diversify, we will carefully assess cost-effectiveness while actively conducting advertising activities to improve brand strength and awareness and secure high-quality personnel and strengthen customer acquisition.」
The company plans to raise awareness and brand strength across all businesses through advertising, an enhanced service lineup and website redesigns.