Increasing the number of members and maintaining and improving the conversion rate through enhancements to and greater awareness of "TATERU"

「In the real estate consulting business, although smart hotels continued to experience low occupancy due to the ongoing decline in lodging demand caused by COVID-19, the Group launched the new real estate investment marketplace “income club” and resumed acquiring land, beginning initiatives aimed at stabilizing its future earnings base.」

「In the real estate consulting business, although smart hotels continued to experience low occupancy due to the ongoing decline in lodging demand caused by COVID-19, the Group focused on expanding its new service lineup, including the development and sale of IoT-enabled income-producing real estate for high-net-worth individuals and planning and development consulting centered on technology and real estate.」

「In the real estate consulting business, although smart hotels continued to experience low occupancy due to the ongoing decline in lodging demand caused by COVID-19, the Group focused on expanding its new service lineup, including the development and sale of IoT-enabled income-producing real estate differentiated for high-net-worth individuals and planning and development consulting centered on technology and real estate.」

「In the TATERU business, we stopped developing new smart hotels because of the sharp decline in lodging demand caused by the spread of COVID-19 and recorded an expense for the provision for loss on guarantees of ¥395 million in preparation for a further deterioration in lodging demand. Meanwhile, in income-producing real estate development, we resumed acquiring development sites after carefully selecting well-located properties and focused on planning and development to expand our new product lineup, including the sale of IoT-enabled, differentiated income-producing real estate for affluent customers. In addition, for conversion projects for aging facilities and other projects involving technology and real estate consulting, we handled the comprehensive design of the sports and fashion complex "AddElm Chillout Village (Chillville)," which opened in Yamanakako Village.」

「In the TATERU business, the Group halted development of new smart hotels due to the sharp decline in lodging demand caused by the spread of COVID-19 and recorded an expense of ¥395 million for the provision for losses on guarantees in preparation for a further deterioration in lodging demand. Meanwhile, in income-producing real estate development, the Group resumed acquiring land after selectively identifying well-located properties and focused on planning and development to expand its new product lineup, including the sale of IoT-enabled income-producing real estate differentiated for high-net-worth individuals, café projects based on technology and real estate consulting, and conversion projects for aging facilities.」

「In the TATERU business, although we stopped developing new smart hotels because of the sharp decline in lodging demand caused by the spread of COVID-19, we resumed acquiring development sites after carefully selecting well-located properties for revenue-generating real estate development. We also focused on planning and development to expand our new product lineup, including the sale of IoT-enabled, differentiated income-producing real estate for affluent customers, café projects using technology and real estate consulting, and conversion projects for aging facilities.」

「The Group is pursuing structural reforms aimed at sustainable future growth, including rebuilding the TATERU Apartment business and establishing and expanding its smart hotel and Robot Home businesses, while working to improve profitability and implement measures to achieve an early recovery in performance.」

「Against this backdrop, in its core TATERU Apartment business, the Group refrained from full-scale sales activities in order to prioritize measures in response to the improper conduct by its employees that came to light in the fiscal year ended December 2018 and the restoration of confidence among financial institutions.」

「In the TATERU Apartment business, we have worked to increase the number of members and maintain and improve the conversion rate by enhancing functionality and increasing awareness. We also worked to strengthen the brand through various advertising and promotional activities, including television commercials. However, in light of the impact of this matter on the parties concerned and other circumstances, we voluntarily refrained from placing advertisements from September onward. In addition, delays in apartment deliveries and cancellations of orders occurred in connection with this matter.」

「In the TATERU Apartment business, the Group has worked to increase membership and maintain and improve conversion rates by enhancing functionality and raising awareness. As a result of actively conducting various advertising and promotional activities, including television commercials, and working to strengthen its branding, new membership additions have remained at an average monthly level of 2,000, while the number of monthly contracts has been increasing.」

「In the TATERU Apartment business, the Group has worked to increase membership and maintain and improve conversion rates by enhancing functionality and raising awareness. As a result of actively conducting various advertising and promotional activities, including television commercials, and working to strengthen its branding, new membership additions have remained at an average monthly level of 2,000, while the number of monthly contracts has been increasing.」

「In the apartment management platform business “TATERU,” the Group changed “TATERU” to a broader concept and renamed its former apartment management platform business “TATERU” as the “TATERU Apartment” business.」

「Against this backdrop, in its core apartment management platform business, "TATERU," our Group has worked to increase the number of members and maintain and improve the conversion rate by enhancing the functionality of "TATERU" and increasing awareness of the platform. In February 2017, it began providing the AI-powered chatbot service "TATERU Bot AI," and in June 2017 it began selling the IoT device "TATERU kit" for properties where contracts had been concluded. In addition, as a result of actively conducting various advertising and promotional activities, including television commercials, and working to strengthen the brand, the number of new members added has remained at an average of more than 1,500 per month, and the number of contracts concluded each month has been trending upward.」

「Against this backdrop, in its core business, the apartment management platform “TATERU,” the Group has worked to increase membership and maintain and improve conversion rates by enhancing the functionality of “TATERU” and raising awareness of the platform. In addition, as a result of actively conducting various advertising and promotional activities, including television commercials, and working to strengthen its branding, the number of new members added has remained at an average monthly level of more than 1,300, while the number of monthly contracts has been increasing.」

「In the core apartment management platform business, "TATERU," we will continue to seek to increase the number of members and maintain and improve the conversion rate. As a result, we expect apartment deliveries, measured by the number of buildings, to increase by approximately 40% year on year.」

「Against this backdrop, in its core business, the apartment management platform “TATERU,” the Group has worked to increase membership and maintain and improve conversion rates by enhancing the functionality of “TATERU” and raising awareness of the platform.」

「In its core business, the apartment management platform “TATERU,” the Group has worked to increase membership and maintain and improve conversion rates by enhancing the functionality of “TATERU” and raising awareness of the platform.」