Increasing inquiries through advertising, the benefits of being listed and the corporate brand
First written in FY2016-Q2. 6 of 12 entries say "Advanced", first in FY2016-Q3. Latest entry: FY2021.
0 other companies' latest entry also says "Dropped".
- FY2021DroppedAnnual reportThis filing contains no separate reference to the previous advertising and corporate-brand initiatives or to an increase in inquiries.
- FY2021-Q3RestatedAnnual report
「In addition, by increasing awareness through the launch of advertising for the rental housing IoT platform "Residence kit," we focused on expanding a sustainable earnings base through an increase in the number of properties under management resulting from management contracts obtained through proposals for IoT-enabled rental housing, the provision of insurance services such as rent guarantees, and expansion into maintenance.」
The Group continued its policy of expanding from Residence kit advertising and greater awareness into property management contracts, insurance services and maintenance, thereby broadening its earnings base. - FY2021-Q1AdvancedAnnual report
「In addition, by increasing awareness through the launch of advertising for the rental housing IoT platform "Residence kit," we focused on expanding a sustainable earnings base through an increase in the number of properties under management resulting from management contracts obtained through proposals for IoT-enabled rental housing, the provision of insurance services such as rent guarantees, and expansion into maintenance.」
In addition to its existing advertising and branding initiatives, the Group began advertising Residence kit and pursued expansion of management contracts and the earnings base through greater awareness. - FY2018-Q3SoftenedAnnual report
「We worked to strengthen the brand through various advertising and promotional activities, including television commercials. However, in light of the impact of this matter on the parties concerned and other circumstances, we voluntarily refrained from placing advertisements from September onward.」
While continuing to describe its advertising and brand-building efforts, the Group states that it voluntarily refrained from placing advertisements from September onward in response to this matter. - FY2018-Q2RestatedAnnual report
「In the TATERU Apartment business, we have worked to increase the number of members and maintain and improve the conversion rate by enhancing functionality and increasing awareness. As a result of actively conducting various advertising and promotional activities, including television commercials, and working to strengthen the brand, new member additions have remained at an average of 2,000 per month, and the number of contracts concluded each month has been trending upward.」
The Group continued advertising and brand-building efforts, including television commercials, with new member additions remaining at an average of 2,000 per month. - FY2018-Q1AdvancedAnnual report
「In the TATERU Apartment business, we have worked to increase the number of members and maintain and improve the conversion rate by enhancing functionality and increasing awareness. As a result of actively conducting various advertising and promotional activities, including television commercials, and working to strengthen the brand, new member additions have remained at an average of 2,000 per month, and the number of contracts concluded each month has been trending upward.」
Continued advertising and brand-building efforts, including television commercials, brought new member additions to an average of 2,000 per month, up from more than 1,500 per month previously. - FY2017ReframedAnnual report
「Our Group renewed its corporate identity to further increase awareness and brand strength in the industry. As part of this effort, within the apartment management platform business "TATERU," our core business, we changed "TATERU" to a higher-level concept and changed the former apartment management platform business, "TATERU," to the "TATERU Apartment" business.」
In addition to its advertising and branding policy, the Group renewed its corporate identity and reorganized the brand as TATERU Apartment. - FY2017-Q3AdvancedAnnual report
「In addition, as a result of actively conducting various advertising and promotional activities, including television commercials, and working to strengthen the brand, new member additions have remained at an average of more than 1,500 per month, and the number of contracts concluded each month has been trending upward.」
As a result of advertising, including television commercials, and brand-building efforts, new member additions increased to an average of more than 1,500 per month, while the number of contracts concluded continued to trend upward. - FY2017-Q1AdvancedAnnual report
「In addition, as a result of actively conducting various advertising and promotional activities, including television commercials, and working to strengthen the brand, new member additions have remained at an average of more than 1,300 per month, and the number of contracts concluded each month has been trending upward.」
As a result of advertising, including television commercials, and brand-building efforts, new member additions rose from the previous level of more than 1,000 per month to an average of more than 1,300 per month, while the number of contracts concluded continued to trend upward. - FY2016AdvancedAnnual report
「In addition, as a result of actively conducting various advertising and promotional activities, including television commercials, and working to strengthen the brand, new member additions have remained at more than 1,000 per month, and the number of contracts concluded each month has been trending upward.」
The Group reports annual results of more than 1,000 new members per month and an upward trend in the number of contracts concluded each month. - FY2016-Q3AdvancedAnnual report
「In addition, we actively conducted advertising and promotional activities. The resulting advertising impact, together with the increased awareness from being listed and the increased value of the corporate brand, kept the number of inquiries—which quantifies responses to our advertising, such as requests for information—at more than 1,000 per month, while the number of contracts concluded has been trending upward.」
In addition to inquiries remaining above 1,000 per month, the Group newly reports that the number of contracts concluded is trending upward. - FY2016-Q2First statedAnnual report
「In addition, we actively conducted advertising and promotional activities. The resulting advertising impact, together with the increased awareness from being listed and the increased value of the corporate brand, brought the number of inquiries—which quantifies responses to our advertising, such as requests for information—to more than 1,000 per month.」
The Group explains that advertising, greater awareness from being listed and increased corporate brand value raised the number of inquiries, including requests for information, to more than 1,000 per month.