Expanding New Revenue Sources in Response to the Shrinking Domestic Housing Market

「こうした、厳しい事業環境が続くなか、当社グループにおきましては、引き続き、早期受注・早期着工・早期売上を目標に掲げ、地域特性に合わせた販売戦略を策定・実施するとともに、変化するお客様の価値観・行動様式に柔軟に対応していくことで、中核事業である注文住宅事業の収益基盤をより一層強化するとともに、各事業において収益力の向上に努めました。」

「引き続き、早期受注・早期着工・早期売上を目標に掲げ、地域特性に合わせた販売戦略を策定・実施するとともに、変化するお客様の価値観・行動様式に柔軟に対応していくことで、中核事業である注文住宅事業の収益基盤をより一層強化するとともに、各事業において収益力の向上に努めました。」

「住宅事業においてはより高い付加価値の商品展開を推進し、さらなるシェアの拡大に努め、非住宅事業においては事業機会を適切に捉え収益性を高めることにより、売上高の伸長を目指します。」

「当社グループは、中期経営計画において、「注文住宅事業で都道府県別シェア№１を目指す」「戸建分譲事業で販売棟数1,700棟を目指しシェア拡大を図る」「リフォーム事業で売上高120億円を目指し事業成長を図る」「不動産事業で売上高500億円を目指し事業成長を図る」を基本戦略に掲げております。」

「中核事業である注文住宅事業の収益基盤を強化するとともに、各事業においてより一層の収益力の向上に努めました。」

「Amid this uncertain operating environment, the Group formulated and implemented sales strategies tailored to regional characteristics in preparation for the anticipated resurgence of COVID-19 this winter, known as the third wave, with early orders, early construction starts and early sales as its objectives. By responding flexibly to changing customer values and behavior, the Group strengthened the earnings base of its core custom-home business and worked to further improve the profitability of each business.」

「中核事業である注文住宅事業の収益基盤を強化するとともに、各事業においてより一層の収益力の向上に努めました。」

「事業全体としては２期連続の最高収益を達成しましたが、これは、当連結会計年度を２年目とする中期経営計画「タマステップ2021」に基づき、経営資源の選択と集中を推し進め、注文住宅事業を中心に戸建分譲事業およびリフォーム事業の強化を図ってきたことによる収益力向上の成果が十分に表れたものと捉えています。」

「Against this backdrop, the Group implemented the medium-term management plan “Tama Step 2021,” which began in the fiscal year ending May 2019, under the basic policy of “aiming to become No. 1 in the number of new custom homes started and building new business pillars through business reform.” It formulated and implemented sales strategies tailored to regional characteristics, strengthened the earnings base of its core custom-home business and worked to further improve the profitability of each business.」

「Under its medium-term management plan, our Group has adopted the following basic strategies: “aiming for the No. 1 share in each prefecture in the custom-built housing business,” “improving profitability by expanding the number of homes sold in the detached housing subdivision business,” “establishing the remodeling business as a new business pillar,” and “accelerating the development and strengthening the recruitment of personnel who can respond flexibly to change.”」

「We will continue developing regional limited products with the goal of becoming No. 1 in regional market share, while taking into account housing equipment specifications, selling prices, profit margins and sales performance.」

「Supported by strong orders from a broad rollout of “regional limited products,” which leverage regional characteristics, and a customer-visit campaign commemorating the 20th anniversary of our founding, the number of homes delivered increased 5.7% year on year. We will continue developing regional limited products with the goal of becoming No. 1 in regional market share, while taking into account housing equipment specifications, selling prices and profit margins.」

「Against this backdrop, the Group has been implementing the new medium-term management plan “Tama Step 2021,” which began in the fiscal year ending May 2019, under the basic policy of “aiming to become No. 1 in the number of new custom homes started and building new business pillars through business reform.” The Group will formulate and implement sales strategies tailored to regional characteristics while working to improve the profitability of each business.」

「Under the medium-term management plan “Tama Step 2018,” whose final year is the current fiscal year, the Group is continuing to expand its customer base and build the foundation for a new growth trajectory under the basic policy of “moving from expansion across a broad area to growth through expansion across customer segments” by providing a diverse range of products and services.」

「Against this backdrop, the Group has been implementing the medium-term management plan “Tama Step 2018,” which began in the fiscal year ended May 2016, under the basic policy of “moving from expansion across a broad area to growth through expansion across customer segments.” By providing a diverse range of products and services, the Group is seeking to expand its customer base and establish the foundation for a new growth trajectory.」

「In the custom-built housing business, our core business, we aim to expand the number of homes sold and gain support from a broad customer base by diversifying our sales lines beyond the existing line represented by “Daianshin no Ie” to include the high line of higher-priced products and the basic line of affordable products. We will also focus on the real estate business, centered on detached housing subdivisions, for customers who do not own land. Furthermore, as cumulative deliveries have exceeded 100,000 homes and our stock of existing homes is expected to continue growing, we aim to expand the remodeling business as a new pillar of growth.」

「Against this backdrop, the Group has been implementing the medium-term management plan “Tama Step 2018,” which began in the previous fiscal year, under the basic policy of “moving from expansion across a broad area to growth through expansion across customer segments.” By providing a diverse range of products and services, the Group is seeking to expand its customer base and establish the foundation for a new growth trajectory.」

「Against this backdrop, the Group has been implementing the medium-term management plan “Tama Step 2018,” which began in the previous fiscal year, under the basic policy of “moving from expansion across a broad area to growth through expansion across customer segments.” By providing a diverse range of products and services, the Group is seeking to expand its customer base and establish the foundation for a new growth trajectory.」

「Against this backdrop, the Group has been implementing the medium-term management plan “Tama Step 2018,” which began in the previous fiscal year, under the basic policy of “moving from expansion across a broad area to growth through expansion across customer segments.” By providing a diverse range of products and services, the Group is seeking to expand its customer base and establish the foundation for a new growth trajectory.」

「In Japan, the population and number of households are expected to decline as the birthrate falls and society ages. To respond to the resulting contraction of the housing market and achieve sustainable growth, we will expand our existing businesses and services while developing and nurturing stable, growth-oriented businesses.」