Normalization of Household Gardening Demand and the Impact of Extreme Heat on Retail Foot Traffic
First written in FY2022-Q3. 4 of 8 entries say "Materialised", first in FY2023-Q1. Latest entry: FY2025.
No other company in this theme has enough history to compare yet.
- FY2025Home Gardening Demand Increased While Retail Customer Traffic DeclinedAnnual report
「The end of the gardening boom following the COVID-19 pandemic and continued extreme heat from June onward reduced the number of consumers engaging in outdoor gardening and similar activities, lowering sales of gardening goods and flowers. Sales of vegetable seedlings, however, increased as higher fruit and vegetable prices led more consumers to start home gardening.」
The decline in customer numbers caused by the end of the gardening boom and extreme heat coexisted with increased home gardening demand driven by soaring produce prices. - FY2025-H1Home Gardening Demand Increased While Customer Numbers DeclinedAnnual report
「More general consumers are starting home gardens due to soaring produce prices. Although sales of gardening goods and flowers declined amid the impact of fewer customers following the end of the gardening boom that began during the COVID-19 pandemic, sales increased when viewed by product category.」
Home gardening demand increased against a backdrop of soaring produce prices, while customer numbers declined and sales of gardening goods and flowers continued to fall as the gardening boom came to an end. - FY2024-Q2MaterialisedAnnual report
「Customer numbers declined as the gardening boom during the COVID-19 pandemic subsided and weather conditions were unfavorable when events were held, resulting in lower sales and a larger operating loss.」
The easing of the gardening boom and unfavorable weather during events actually caused retail customer numbers to decline, leading to lower sales and a larger operating loss. - FY2024-Q1MaterialisedAnnual report
「Customer numbers declined as the gardening boom during the COVID-19 pandemic subsided. However, sales increased because average spend per customer exceeded the previous year's level, among other factors.」
The decline in customer numbers associated with the easing of gardening demand during the COVID-19 pandemic actually occurred. Meanwhile, sales increased due to higher average spend per customer. - FY2023MaterialisedAnnual report
「During the current consolidated fiscal year, continued extremely hot days from August onward affected customer traffic. However, we worked to strengthen our ability to attract customers by expanding our selection of home gardening products and high-value-added flower seedlings and holding gardening fairs and various other events at stores in each season.」
The extreme heat from August 2023 onward actually affected foot traffic at retail stores. The company responded by enhancing its product offerings and holding events, and net sales increased 1.5% year on year. - FY2023-Q1MaterialisedAnnual report
「In this business division, sales generally decline from November through January, and customer traffic failed to increase due to cold spells and snow from mid-December onward. However, sales increased as a result of measures including holding a gardening fair and test-selling flower seedlings such as rare pansies and violas.」
Cold spells and snow actually caused retail customer traffic to fall short of expectations. Meanwhile, the company held a gardening fair and test-sold flower seedlings, contributing to higher sales. - FY2022RestatedAnnual report
「In this business segment, demand for household gardening, which had risen during the COVID-19 pandemic, was beginning to subside. Although concerns arose about customer traffic because of continued extreme heat after the early end of the rainy season and the effects of typhoons from September onward, we expanded our range of household gardening products and high-value-added flower seedlings, and strengthened customer attraction by holding seasonal gardening fairs and various events at our stores.」
The company continues to cite the impact of easing home gardening demand, extreme heat and typhoons on retail foot traffic, and is responding by enhancing its product offerings and holding events. - FY2022-Q3First statedAnnual report
「As demand for home gardening, which had risen during the COVID-19 pandemic, began to ease, there were concerns about the impact on customer traffic, including the continuation of extremely hot days following the early end of the rainy season.」
The company identified the easing trend in home gardening demand and the impact of extreme heat following the end of the rainy season on traffic to retail stores as new external risks.