Improving brand strength and growth potential through the FARM Evolution Strategy

「1. FARM Evolution Strategy Since its foundation, our group has evolved into a new form that does not fit within the framework of conventional agriculture, while pursuing ideal agriculture. The 4 functions we emphasize are F (Farming: growing healthy products), A (Add value: increasing value through processing and other means), R (Relationship: building trusted relationships with consumers), and M (Management: achieving sound management). We will continue to further evolve each function to enhance our brand strength and growth potential.」