Growth in the SaaS software market and scope for expansion into the real estate transaction business
First written in FY2024. 3 of 5 entries say "Reframed", first in FY2025. Latest entry: 2026-08-31.
Cocolive moved to the "Worse" side of this theme in 2025.
3 other companies' latest entry also says "Restated".
- 2026-08-31RestatedManagement Planning
「Our share of the target market is approximately 6–7% based on both the number of companies and MRR, indicating substantial room for further development.」
The company reaffirms the expansion of cloud adoption in the real estate industry and the room for further market development by comparing the latest market data with its own share. - FY2026ReframedAnnual report
「SaaS/PaaS software, including SaaS-based software, in the sales and marketing category, which we consider our primary market, is expected to continue growing because, in addition to basic benefits such as lower operating costs and rapid implementation, it can be frequently updated to the latest marketing technologies and achieve strong connectivity with other SaaS products and external data through APIs. As a result, the market is expected to grow at an average annual rate of 9.0% from fiscal 2024 and reach ¥484.1 billion in fiscal 2029.」
The target market has been updated to SaaS/PaaS software in the sales and marketing category, with a forecast of 9.0% average annual growth from fiscal 2024 to ¥484.1 billion in fiscal 2029. - 2026-07-10ReframedEarnings
「As a result, the market is expected to grow at an average annual rate of 9.0% from fiscal 2024 and reach ¥484.1 billion in fiscal 2029 (forecast) (Note 2).」
The forecast period and market size have been updated from the previous disclosure to ¥484.1 billion in fiscal 2029. - FY2025ReframedAnnual report
「The market for SaaS/PaaS software, including SaaS-based software, for customer engagement/CX, which we consider our primary market, is expected to grow at an average annual rate of 8.7% from fiscal 2023 and reach ¥437.8 billion in fiscal 2028.」
The market definition has been updated from SaaS software to SaaS/PaaS software for customer engagement/CX, and the forecast has been revised to ¥437.8 billion in fiscal 2028. - FY2024First statedAnnual report
「The market for SaaS software (CX and digital marketing), which we consider our primary market, is expected to grow at an average annual rate of 9.8% from fiscal 2022 and reach ¥374.0 billion in fiscal 2027. In addition, there are 66,942 businesses in the real estate transactions industry and 352,108 employees, indicating substantial scope for expanding service provision.」
The company presents the projected growth of its primary market and the number of businesses and employees in real estate transactions as evidence of room for market expansion.