Developing Mushrooms from Seasonal to Everyday Foods
First written in FY2021-Q2. 9 of 11 entries say "Restated". Latest entry: FY2025-H1.
1 other company's latest entry also says "Restated".
- FY2025-H1RestatedAnnual report
「To enable consumers to prepare healthy, umami-rich maitake easily and deliciously in line with their needs, we pursued sales initiatives emphasizing its appeal and versatility in cooking, including a wide range of seasonal menu proposals through joint projects with other food manufacturers, thereby promoting further demand expansion.」
The policy of expanding demand by promoting maitake's appeal and versatility through joint projects with other food manufacturers and seasonal menu proposals continues. - FY2024RestatedAnnual report
「We conducted television advertising in two campaigns, in autumn and winter, to strengthen an image strategy emphasizing maitake's premium positioning, and pursued proactive sales activities such as promoting its taste and new ways to prepare it through foodservice and prepared-food channels, including fast-food restaurants and convenience stores.」
Demand expansion for maitake continues through television advertising and promotion of new ways to enjoy it in foodservice and prepared-food channels. - FY2024-Q2RestatedAnnual report
「We are pursuing sales initiatives that leverage our extensive product lineup, a key strength, with the aim of further expanding demand for maitake.」
The policy of further expanding demand for maitake through sales initiatives that leverage the extensive product lineup continues. - FY2024-Q1RestatedAnnual report
「We are pursuing sales initiatives that leverage our extensive product lineup, a key strength, with the aim of further expanding demand for maitake.」
The policy of further expanding demand for maitake through sales initiatives that leverage the extensive product lineup continues. - FY2023RestatedAnnual report
「We will continue to increase domestic consumption and seek to create further demand.」
The Company continues to expand domestic maitake consumption and create demand through information dissemination, recipe proposals, foodservice and prepared-food channels, and an expanded product lineup. - FY2022-Q3RestatedAnnual report
「We regard regional and age-related gaps in maitake consumption as new sales opportunities and will work to increase domestic consumption through proactive information dissemination and greater ease of preparation.」
The Company continues to increase domestic consumption of maitake by addressing regional and age-related gaps through information dissemination and easier preparation. - FY2022-Q2RaisedAnnual report
「We aim to continue growing as a comprehensive premium mushroom producer with a global presence while creating demand in the domestic market.」
In addition to developing mushrooms from seasonal into year-round, everyday foods, the medium-term management plan expands the scope of demand creation through “creating further demand” and “creating new value” in the domestic mushroom market. - FY2022-Q1RestatedAnnual report
「As part of our efforts to promote mushrooms as year-round rather than seasonal foods, we implemented proposals for ways to eat them through joint projects with other food manufacturers, as well as in-store planning proposals using television publicity, while developing a product strategy that leverages our extensive product lineup.」
The policy of developing maitake from a seasonal into a year-round food continues, with proposals using joint projects and television publicity. - FY2021RestatedAnnual report
「By continuing initiatives such as flexible product offerings and in-store proposals tailored to each season, we will develop maitake into a food that can be enjoyed throughout the year.」
The Company continues to address seasonality and develop maitake as an everyday, year-round food through product offerings and in-store proposals. - FY2021-Q3RestatedAnnual report
「We have developed our business to contribute to consumer health and a healthy society by developing and promoting the functional benefits of mushrooms, particularly maitake, and providing safe and reliable products.」
The policy of changing demand and consumption patterns through the development and promotion of mushroom functionality continues. - FY2021-Q2First statedAnnual report
「By promoting the development and communication of the functional benefits of mushrooms, particularly maitake, we will develop them from seasonal foods into foods consumed routinely throughout the year.」
The Company aims to change consumption frequency and positioning through the development and promotion of functional benefits.