Making Maitake a Year-Round Food and Implementing a Product Portfolio Strategy

「In addition to a new standard product featuring generously cut pieces of our distinctive large-cluster maitake, Goku, we are using our extensive product lineup, one of our strengths, to propose products that expand our in-store share and strengthen our premium brand strategy.」

「In addition to renewing packaging following the company-name change, we strengthened proposals tailored to consumer needs by expanding newly designed products and worked to improve our in-store share. We also promoted demand through seasonal proposals, with the result that」

「In connection with the change of company name, we completely renewed our product packaging and are further expanding our extensive product lineup, including convenient products made by cutting large clusters into generous pieces and newly designed products offering greater value. We are working to capture consumer needs steadily through broad product proposals and promotional planning proposals, expand our in-store share and strengthen our premium-brand strategy.」

「In connection with the change of company name, we completely renewed our product packaging and are further expanding our extensive product lineup, including convenient products made by cutting large clusters into generous pieces and newly designed products offering greater value. We are working to capture consumer needs steadily through broad product proposals and promotional planning proposals, expand our in-store share and strengthen our premium-brand strategy.」

「Our product lineup, including white maitake, comprises a broad range of standard-weight products, products sold by weight and large-cluster products, and we are working to expand our in-store share and strengthen our premium-brand strategy.」

「To help more consumers learn about the appeal of "Kiwami" maitake, made possible by long aging and cultivation in large clusters, we aired television commercials mainly in the Kanto and Kansai regions and implemented in-store proposals linked to the commercials, focusing on raising awareness of it as a premium mushroom.」

「In particular, "Yukiguni Maitake Kiwami Shiro," launched last autumn, was well received as we worked to raise awareness by introducing ways to eat it, including salad dishes such as caprese that make use of its attractive appearance and freshness.」

「In particular, "Yukiguni Maitake Kiwami Shiro," launched last autumn, was well received as we worked to raise awareness by introducing ways to eat it, including salad dishes such as caprese that make use of its attractive appearance and freshness.」

「To help more consumers learn about the appeal of maitake, we aired television commercials mainly in the Kanto and Kansai regions as part of the "Always Close to You" series. We also implemented proposals for ways to eat maitake through joint projects with other food manufacturers and recipe introductions using social media.」

「"Yukiguni Maitake Kiwami Shiro" has been well received and adopted in prepared-food products such as salads and foodservice menus, not only for its taste but also for its attractive and vibrant appearance. We will work to expand its sales channels further.」

「As autumn approaches, when consumers have more opportunities to see mushroom products, we are running television commercials mainly in the Kanto and Kansai regions to reintroduce consumers to the appeal of "Yukiguni Maitake Kiwami."」

「To help more consumers learn about the appeal of maitake, we implemented proposals for ways to eat it through joint projects with other food manufacturers and recipe introductions using social media.」

「In addition to promoting the functional properties of maitake, we implemented a product strategy leveraging our extensive product lineup and, as part of our efforts to promote maitake as a year-round rather than seasonal food, proposals for ways to eat it through joint projects with other food manufacturers, television advertising in western Japan, and proactive recipe proposals to consumers using recipe websites.」

「As part of our efforts to promote mushrooms as year-round rather than seasonal foods, we implemented proposals for ways to eat them through joint projects with other food manufacturers, as well as in-store planning proposals using television publicity, while developing a product strategy that leverages our extensive product lineup.」

「Leveraging our strength in providing maitake in cut portions from large clusters, we developed a product strategy using a lineup with pack sizes suited to individual needs.」

「By earning strong customer evaluations of maitake as a food, including its balance of umami and flavor and its appealing texture, we developed a product strategy that established it as a year-round food rather than a seasonal ingredient, leveraging our extensive product lineup.」

「By earning strong customer evaluations of maitake as a food, including its balance of umami and flavor and its appealing texture, we developed a product strategy that established it as a year-round food rather than a seasonal ingredient, leveraging our extensive product lineup.」