Shift in emphasis on customer value and support from local communities, changed from the medium-term management plan "Shared Value 2015" to "Customer Centric 2017"

A theme concerning 8399's medium-term management plan, which emphasized establishing the value delivered to customers and earning support from local communities under "Shared Value 2015" before changing partway through the plan to "Customer Centric 2017." It addresses the shift to customer-centric management by leveraging the group's collective capabilities.