Change in corporate name to ヤマザキビスケット and penetration of the YBC brand

An initiative aimed at driving market penetration of the brand and growth in core products through the launch of products made using new production methods, advertising and promotion of the YBC brand, and expanded group-wide distribution, following the change in corporate name from ヤマザキ・ナビスコ to ヤマザキビスケット.